Baozun Inc.
Business
Baozun Inc. is a holding company that operates as a brand e-commerce solutions provider and digital commerce enabler, delivering end-to-end e-commerce services. It offers IT solutions, online store operations, digital marketing, customer service, warehousing and fulfillment, omni-channel operating platforms, direct-to-consumer tools and data/intelligence services, as well as brand management and product development. Its key business lines are Baozun E‑Commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI), reported as E‑Commerce and Brand Management segments. It serves global and domestic brands across marketplaces, official brand stores, social media, live‑streaming platforms and offline channels in China and select international markets including Hong Kong, Taiwan and Japan.
Summary from filing dated 2025-04-23
Financials
Latest annual snapshot (FY2025, period end 2025-12-31). Full statement history unavailable for this entity.
| Revenue | $1.42B |
| Net income | $-34.62M |
| Total assets | $1.39B |
| Total liabilities | $600.53M |
| Stockholders' equity | $520.88M |
| Operating cash flow | $60.12M |