Goodwill
Changes in the carrying amount of goodwill for the years ended December 31, 2022 and 2023 were as follows (in millions):
Google ServicesGoogle CloudOther BetsTotal
Balance as of December 31, 2021$19,826 $2,337 $793 $22,956 
Acquisitions1,176 4,876 119 6,171 
Foreign currency translation and other adjustments(155)(8)(4)(167)
Balance as of December 31, 202220,847 7,205 908 28,960 
Acquisitions240 243 
Foreign currency translation and other adjustments31 (9)(27)(5)
Balance as of December 31, 2023$21,118 $7,199 $881 $29,198 

Historical Timeline

Fiscal YearFiled
2023Jan 31, 2024Showing above
2022Feb 3, 2023
2021Feb 2, 2022
2020Feb 3, 2021
2019Feb 4, 2020
2018Feb 5, 2019
2017Feb 6, 2018
2016Feb 3, 2017
2015Feb 11, 2016

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.