NOTE 5. SEGMENT REPORTING AND DISAGGREGATION OF REVENUES

 

The Company operates in two operating segments: Grocery and Wellness. In accordance with ASC 280, these segments have been aggregated into a single reportable segment because they share similar economic characteristics and meet all aggregation criteria, including similar nature of products sold, product acquisition process, customer base, distribution methods, and regulatory environment.

 

The Company’s CODM reviews financial results and allocates resources at the consolidated level, as the aggregated segments operate as one integrated business unit. No segment-specific financial metrics are used by the CODM to assess performance.

 

The Company adopted ASU 2023-07 effective January 1, 2024, on a retrospective basis. As the Company operates as a single reportable segment, the adoption did not have an impact on the Company’s consolidated financial statements. However, it did result in enhanced disclosures related to segment expenses and reconciliations to consolidated totals. Specifically, the Company has begun disclosing segment-specific expenses that are regularly reviewed by the CODM, Jeffrey Holman, the Company’s Chief Executive Officer, in accordance with the new standard. This adoption did not have an impact on the Company’s consolidated financial statements.

 

The following table summarizes the significant segment expenses:

 

 SCHEDULE OF SIGNIFICANT SEGMENT EXPENSES

         
   For the Years Ended December 31, 
   2024   2023 
Advertising  $581,357   $564,405 
Payroll and Benefits   13,963,361    12,645,985 
Occupancy   6,573,925    5,280,405 
Depreciation and Amortization   1,576,457    1,431,816 
Bank Service Charges and Merchant Account Fees   1,331,637    927,863 
Other selling, general and administrative expenses   1,680,001    1,368,736 
Goodwill impairment   -    6,104,000 
Total significant reporting segment expenses  $25,706,738   $28,323,210 

 

The following table summarizes the reconciliations of reportable segment profit or loss and assets to the Company’s consolidated totals:

 

 SCHEDULE OF RECONCILIATIONS OF REPORTABLE SEGMENT

         
   For the Years Ended December 31, 
   2024   2023 
Segment net operating income (loss)  $1,358,571   $(7,974,985)
Unallocated amount   (3,136,049)   (2,549,084)
Consolidated loss from operation  $(1,777,478)  $(10,524,069)

 

         
   For the Years Ended December 31, 
   2024   2023 
Total reporting segment assets  $30,698,054   $28,432,560 
Unallocated amount   3,414,463    - 
Consolidated total assets  $34,112,517   $28,432,560 

 

When the Company prepares its internal management reporting to evaluate business performance, we disaggregate revenue into the following categories that depict how the nature, amount, timing and uncertainty of revenue and cash flows are affected by economic factors, including the nature of products sold, product acquisition processes, customer types, distribution methods, and regulatory environments.

 

  

December 31,

2024

  

December 31,

2023

 
Retail Grocery  $60,690,718   $47,243,163 
Food service/restaurant   8,679,160    8,440,245 
Online/eCommerce   925    6,385 
Total revenue  $69,370,803   $55,689,793 

 

The Company does not have significant revenue recognized over time due to the nature of retail store operation. The Company recognizes revenue at a point in time when control of goods or services transfers to the customer. Revenue is recognized as follows:

 

 Retail Sales: At the point of sale when payment is received, products are physically transferred, and title passes.
 Advertising Services (COOP Revenue): When promotional materials are distributed to end-user customers.

 

 

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.