HUBSPOT INC
Business
HUBSPOT INC provides a unified customer platform that helps businesses attract, engage, and retain customers through integrated marketing, sales, service, operations, content and commerce capabilities. Its offerings include AI-powered engagement Hubs, a Smart CRM that creates unified customer profiles, the Breeze AI suite, a marketplace of integrations, templates and partners, and complementary customer success, support and professional services. The company sells modular Hubs and platform features that function standalone or together and supports extensible APIs and third-party integrations. It targets mid-market B2B customers via subscription and freemium models, direct sales, and a global Solutions Partner channel across more than 135 countries.
Summary from filing dated 2025-02-12
Financials
Consolidated Statement of Income
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Total revenue | 3,131 | 2,628 | 2,170 | 1,731 | 1,301 | |
| Total cost of revenue | 508 | 393 | 338 | 308 | 259 | |
| Gross profit | 2,623 | 2,234 | 1,832 | 1,423 | 1,042 | |
| Research and development | 906 | 779 | 618 | 442 | 302 | |
| Sales and marketing | 1,379 | 1,219 | 1,069 | 886 | 650 | |
| General and administrative | 326 | 300 | 250 | 198 | 145 | |
| Restructuring | 4 | 4 | 97 | — | — | |
| Total operating expenses | 2,615 | 2,302 | 2,033 | 1,526 | 1,097 | |
| Income (loss) from operations | 7 | −68 | −201 | −103 | −55 | |
| Interest income | 66 | 83 | 59 | 15 | 1 | |
| Interest expense | −876,000 | −4 | −4 | −4 | — | |
| Other (expense) income, net | −3 | 17 | −5 | −7 | 10 | |
| Total other income | 62 | 96 | 50 | 4 | −19 | |
| Income (loss) before income tax expense | 69 | 29 | −151 | −98 | −74 | |
| Income tax expense | −24 | −24 | −14 | −9 | −4 | |
| Net income (loss) | 46 | 5 | −165 | −107 | −78 | |
| Net income (loss) per share, basic | 0.88 | 0.09 | −3.3 | −2.23 | −1.66 | |
| Net income (loss) per share, diluted | 0.86 | 0.09 | −3.3 | −2.23 | −1.66 | |
| Weighted average common shares used in computing basic net income (loss) per share: | 52 | 51 | 50 | 48 | 47 | |
| Weighted average common shares used in computing diluted net income (loss) per share: | 53 | 52 | 50 | 48 | 47 |
Consolidated Balance Sheet
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Cash and cash equivalents | 882 | 513 | 388 | 331 | 377 | |
| Short-term investments | 822 | 1,557 | 1,000 | 1,082 | 821 | |
| Accounts receivable - net of allowance for credit losses of $6,825 and $6,088 at December 31, 2025 and 2024, respectively | 419 | 335 | 295 | 227 | 157 | |
| Deferred commission expense | 226 | 149 | 99 | 71 | 60 | |
| Prepaid expenses and other current assets | 101 | 81 | 89 | 44 | 38 | |
| Total current assets | 2,450 | 2,634 | 1,872 | 1,755 | 1,454 | |
| Long-term investments | 137 | 154 | 326 | 113 | 175 | |
| Property and equipment, net | 142 | 114 | 103 | 105 | 96 | |
| Capitalized software development costs, net | 214 | 154 | 106 | 64 | 40 | |
| Right-of-use assets | 201 | 216 | 251 | 319 | 281 | |
| Deferred commission expense, net of current portion | 219 | 161 | 122 | 67 | 43 | |
| Other assets | 166 | 115 | 75 | 59 | 29 | |
| Intangible assets, net | 35 | 38 | 42 | 17 | 11 | |
| Goodwill | 291 | 210 | 174 | 46 | 47 | |
| Total assets | 3,854 | 3,796 | 3,071 | 2,545 | 2,175 | |
| Accounts payable | 25 | 4 | 9 | 21 | 3 | |
| Accrued compensation costs | 99 | 67 | 53 | 10 | 64 | |
| Accrued commissions | 132 | 102 | 78 | 53 | — | |
| Accrued expenses and other current liabilities | 167 | 125 | 94 | 95 | 74 | |
| Operating lease liabilities | 40 | 33 | 35 | 36 | 26 | |
| Convertible senior notes | — | 458 | — | — | 20 | |
| Deferred revenue | 1,005 | 784 | 672 | 540 | 430 | |
| Total current liabilities | 1,467 | 1,573 | 942 | 755 | 617 | |
| Operating lease liabilities, net of current portion | 223 | 255 | 297 | 316 | 284 | |
| Deferred revenue, net of current portion | 8 | 4 | 6 | 6 | 4 | |
| Other long-term liabilities | 89 | 56 | 36 | 19 | 12 | |
| Total liabilities | 1,788 | 1,888 | 1,737 | 1,550 | 1,301 | |
| Commitments and contingencies (Note 12) | — | — | — | — | — | |
| Common stock, $0.001 par value - 500,000 shares authorized; 54,832 and 52,667 shares issued; 52,555 and 51,767 shares outstanding at December 31, 2025 and 2024, respectively | 53,000 | 52,000 | 50,000 | 49,000 | 47,000 | |
| Treasury stock, $0.001 par value - 2,277 and 900 shares held at December 31, 2025 and December 31, 2024, respectively | 2,000 | — | — | — | — | |
| Additional paid-in capital | 2,815 | 2,714 | 2,137 | 1,647 | 1,436 | |
| Accumulated other comprehensive income (loss) | 5 | −6 | 2 | −13 | −1 | |
| Accumulated deficit | −754 | −800 | −804 | −640 | −561 | |
| Total stockholders equity | 2,066 | 1,908 | 1,334 | 995 | 871 | |
| Total liabilities and stockholders equity | 3,854 | 3,796 | 3,071 | 2,545 | 2,175 |
Consolidated Statement of Cash Flows
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Net income (loss) | 46 | 5 | −165 | −107 | −78 | |
| Depreciation and amortization | 136 | 97 | 73 | 58 | 45 | |
| Stock-based compensation | 528 | 505 | 432 | 276 | 167 | |
| Restructuring charges | — | — | 67 | 0 | 0 | |
| Gain on strategic investments | −6 | −21 | 0 | −4 | −12 | |
| Impairment of strategic investments | 6 | 5 | 2 | 6 | 0 | |
| (Benefit from) provision for deferred income taxes | −2,000 | 3 | 550,000 | −1 | −3 | |
| Amortization of debt discount and issuance costs | 577,000 | 2 | 2 | 2 | 24 | |
| Accretion of bond discount | −40 | −52 | −43 | −9 | 4 | |
| Unrealized currency translation | −6 | −2 | −341,000 | 1 | 1 | |
| Accounts receivable | −64 | −48 | −58 | −74 | −34 | |
| Prepaid expenses and other assets | −34 | −4 | −47 | −6 | −1 | |
| Deferred commission expense | −117 | −97 | −81 | −38 | −33 | |
| Right-of-use assets | 26 | 32 | 29 | 30 | 31 | |
| Accounts payable | 19 | −5 | −14 | 18 | −11 | |
| Accrued expenses and other current liabilities | 118 | 89 | 80 | 26 | 58 | |
| Operating lease liabilities | −36 | −42 | −37 | −21 | −29 | |
| Deferred revenue | 184 | 131 | 110 | 117 | 128 | |
| Net cash and cash equivalents provided by operating activities | 761 | 599 | 351 | 273 | 239 | |
| Purchases of investments | −1,444 | −1,994 | −1,581 | −1,508 | −1,485 | |
| Maturities of investments | 2,237 | 1,659 | 1,503 | 1,185 | 1,387 | |
| Sale of investments | — | 2 | 0 | 125 | 0 | |
| Purchases of property and equipment | −53 | −38 | −34 | −37 | −29 | |
| Capitalization of software development costs | −131 | −90 | −66 | −44 | −33 | |
| Purchases of intangible assets | −274,000 | −1 | −164,000 | −10 | 0 | |
| Business acquisitions, net of cash acquired | −88 | −40 | −142 | 0 | −17 | |
| Proceeds from net working capital settlement | — | 2 | — | — | — | |
| Proceeds from strategic investments | 3 | — | — | — | — | |
| Purchases of strategic investments | −33 | −16 | −14 | −30 | −13 | |
| Net cash and cash equivalents provided by (used in) investing activities | 492 | −516 | −335 | −320 | −180 | |
| Repayment of 2025 Convertible Notes | −460 | −57,000 | −13,000 | −2 | 0 | |
| Employee taxes paid related to the net share settlement of stock-based awards | −22 | −22 | −11 | −12 | −17 | |
| Proceeds related to the issuance of common stock under stock plans | 71 | 76 | 48 | 40 | 47 | |
| Repurchases of common stock | −500 | — | — | — | — | |
| Net cash and cash equivalents (used in) provided by financing activities | −910 | 53 | 37 | 7 | −51 | |
| Effect on exchange rate changes on cash and cash equivalents | 26 | −12 | 5 | −7 | −9 | |
| Net increase in cash, cash equivalents and restricted cash | 368 | 125 | 58 | −46 | −1 | |
| Cash paid for interest | 422,000 | 2 | 2 | 2 | 2 | |
| Cash paid for income taxes | 19 | 12 | 13 | 5 | 7 | |
| Right-of-use assets obtained in exchange for operating lease facilities | 1 | 3 | 7 | 75 | 92 | |
| Right-of-use asset reductions related to operating lease terminations | — | — | −7 | 0 | −47 | |
| Capital expenditures incurred but not yet paid | 3 | 2 | 1 | 247,000 | 470,000 | |
| Settlement of Capped Call Options related to the 2025 Convertible Notes | 51 | — | — | — | — | |
| Asset retirement obligations | — | — | −199,000 | 1 | 71,000 |