Klaviyo, Inc.
Business
Klaviyo, Inc. provides a cloud-native SaaS platform that captures, stores, analyzes and predictively uses first-party consumer data to enable businesses to deliver highly personalized marketing experiences. The company offers a marketing application with email, SMS and push messaging, a reviews add-on, a Customer Data Platform (CDP), AI/ML-powered predictive analytics, automation, segmentation, templates and extensive third-party integrations. Its operations are organized around a vertically integrated technology stack consisting of a centralized data layer, an application layer, and messaging infrastructure supported by R&D and partner programs. Klaviyo serves customers across the Americas, EMEA and APAC through a product-led self-service model, inbound channels, agency and platform partnerships, and dedicated sales teams.
Summary from filing dated 2025-02-19
Financials
Consolidated Statement of Income
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Revenue | 1,234 | 937 | 698 | 473 | 291 | |
| Cost of revenue | 313 | 221 | 178 | 128 | 85 | |
| Gross profit | 921 | 716 | 520 | 345 | 206 | |
| Selling and marketing | 506 | 404 | 394 | 214 | 156 | |
| Research and development | 291 | 238 | 262 | 104 | 66 | |
| General and administrative | 192 | 158 | 194 | 82 | 63 | |
| Total operating expenses | 989 | 800 | 851 | 400 | 285 | |
| Operating loss | −68 | −84 | −331 | −55 | −79 | |
| Other (expense) income | −2 | 816,000 | −470,000 | 388,000 | 28,000 | |
| Interest income | 39 | 40 | 24 | 6 | 139,000 | |
| Total other income | 37 | 40 | 24 | 6 | 159,000 | |
| Loss before income taxes | −31 | −44 | −307 | −49 | −79 | |
| Provision for income taxes | 1 | 2 | 1 | 83,000 | 319,000 | |
| Net loss | −32 | −46 | −308 | −49 | −79 | |
| Comprehensive loss | −32 | −46 | −308 | −49 | −79 | |
| Net loss per share attributable to Series A and Series B common stockholders, basic (in dollars per share) | −0.11 | −0.17 | −1.27 | −0.21 | −0.36 | |
| Net loss per share attributable to Series A and Series B common stockholders, diluted (in dollars per share) | −0.11 | −0.17 | −1.27 | −0.21 | −0.36 | |
| Weighted average common shares outstanding, basic (in shares) | 291 | 266 | 243 | 230 | 221 | |
| Weighted average common shares outstanding, diluted (in shares) | 291 | 266 | 243 | 230 | 221 |
Consolidated Balance Sheet
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Cash and cash equivalents | 1,100 | 881 | 739 | 386 | — | |
| Restricted cash | 700,000 | 400,000 | 400,000 | 400,000 | — | |
| Accounts receivable, net of allowance for doubtful accounts | 61 | 43 | 23 | 11 | — | |
| Deferred contract acquisition costs, current | 30 | 21 | 15 | 11 | — | |
| Prepaid expenses and other current assets | 50 | 34 | 26 | 19 | — | |
| Total current assets | 1,206 | 980 | 803 | 428 | — | |
| Property and equipment, net | 80 | 48 | 43 | 46 | — | |
| Right-of-use assets, net | 101 | 43 | 37 | 46 | — | |
| Deferred contract acquisition costs, non-current | 48 | 33 | 23 | 16 | — | |
| Restricted cash, non-current | 0 | 700,000 | 700,000 | 700,000 | — | |
| Prepaid marketing expense | 133 | 153 | 174 | 84 | — | |
| Other non-current assets | 12 | 16 | 7 | 9 | — | |
| Total assets | 1,581 | 1,273 | 1,089 | 629 | — | |
| Accounts payable | 29 | 15 | 14 | 9 | — | |
| Accrued expenses | 125 | 100 | 63 | 36 | — | |
| Lease liabilities, current | 25 | 21 | 14 | 15 | — | |
| Deferred revenue | 103 | 64 | 40 | 25 | — | |
| Total current liabilities | 282 | 200 | 131 | 85 | — | |
| Lease liabilities, non-current | 96 | 32 | 37 | 48 | — | |
| Other non-current liabilities | 6 | 7 | 6 | 876,000 | — | |
| Total liabilities | 384 | 239 | 174 | 133 | — | |
| Preferred stock: $0.001 par value; 100,000,000 and 100,000,000 shares authorized; 0 and 0 shares issued; 0 and 0 shares outstanding at December 31, 2025 and 2024, respectively. | 0 | 0 | 0 | 0 | — | |
| Additional paid-in capital | 2,073 | 1,879 | 1,714 | 1,249 | — | |
| Accumulated deficit | −877 | −845 | −799 | −2,285 | — | |
| Total stockholders equity | 1,197 | 1,034 | 915 | −1,036 | −2,236 | |
| Total liabilities and stockholders equity | 1,581 | 1,273 | 1,089 | 629 | — |
Consolidated Statement of Cash Flows
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Depreciation and amortization expense | 19 | 18 | 14 | 9 | 5 | |
| Non-cash operating lease costs | 25 | 13 | 13 | 12 | 9 | |
| Amortization of deferred contract acquisition costs | 30 | 20 | 16 | 11 | 3 | |
| Amortization of prepaid marketing expense | 53 | 53 | 53 | 22 | 0 | |
| Gain on derecognition of asset retirement obligation | −588,000 | 0 | 0 | — | — | |
| Loss on disposal of property and equipment | 776,000 | 235,000 | 6,000 | 0 | 5,000 | |
| Bad debt expense | 2 | 741,000 | 524,000 | 734,000 | 2 | |
| Stock-based compensation expense | 162 | 135 | 341 | 7 | 35 | |
| Deferred income tax | −3 | 559,000 | −3 | 0 | 0 | |
| Other | 0 | 10,000 | 118,000 | 75,000 | 42,000 | |
| Accounts receivable | −20 | −21 | −13 | −5 | −5 | |
| Deferred contract acquisition costs | −54 | −34 | −27 | −20 | −11 | |
| Prepaid expenses, prepaid taxes, and other assets | −7 | −17 | −2 | −5 | −14 | |
| Accounts payable | 12 | 113,000 | 5 | −21 | 24 | |
| Accrued expenses | 18 | 36 | 27 | 15 | 13 | |
| Deferred revenue | 39 | 24 | 15 | 10 | 6 | |
| Operating lease liabilities | −24 | −17 | −15 | −9 | −10 | |
| Other non-current liabilities | −1 | 840,000 | 5 | 38,000 | −954,000 | |
| Net cash provided by operating activities | 218 | 166 | 119 | −24 | −23 | |
| Acquisition of property and equipment | −9 | −6 | −4 | −16 | −13 | |
| Capitalization of software development costs | −19 | −11 | −6 | −2 | −987,000 | |
| Acquisition of business | −2 | 0 | 0 | −500,000 | 0 | |
| Net cash used in investing activities | −30 | −17 | −9 | −19 | −14 | |
| Proceeds from exercise of common stock options | 2 | 10 | 4 | 2 | 6 | |
| Cash paid for finance leases | 0 | −19,000 | −21,000 | −21,000 | −16,000 | |
| Proceeds from exercise of warrants | 15,000 | 14,000 | 62,000 | 45,000 | 0 | |
| Proceeds from issuance of common stock, net of issuance costs | 0 | 0 | 0 | 100 | 346 | |
| Proceeds from issuance of common stock in initial public offering, net of issuance costs | 0 | 0 | 320 | 0 | 0 | |
| Employee taxes paid related to net share settlement of stock-based awards | −18 | −24 | −82 | 0 | 0 | |
| Proceeds from employee stock purchase plan | 11 | 8 | 0 | 0 | — | |
| Net cash (used in) provided by financing activities | −4 | −6 | 243 | 101 | 211 | |
| Net increase in cash, cash equivalents, and restricted cash | 183 | 143 | 353 | 59 | 174 | |
| Cash paid for income taxes, net of refunds | 7 | 5 | 283,000 | 204,000 | — | |
| Recognition of prepaid marketing asset | 32 | 32 | 142 | 106 | 0 | |
| Vesting of restricted common stock | 0 | 0 | 75,000 | 101,000 | 100,000 | |
| Accretion of common stock subject to redemption | 0 | 0 | −400 | 1,034 | −1,543 | |
| Unpaid purchases of property and equipment | 12 | 2 | 472,000 | 44,000 | 2 | |
| Reclassification of redeemable common stock to Series B common stock | 0 | 0 | 1,932 | 0 | 0 | |
| Non-cash acquisition of property and equipment through tenant incentives | 8 | 0 | 0 | — | — | |
| Capitalization of stock-based compensation expense related to internal-use software | 4 | 4 | 1 | 0 | 2,000 |