WM TECHNOLOGY, INC.
Business
WM Technology, Inc. operates an online cannabis marketplace and provides a comprehensive suite of eCommerce and compliance SaaS solutions for licensed cannabis retailers, delivery operators and brands. Its main offerings include the Weedmaps consumer marketplace for product discovery and reservations, and Weedmaps for Business—listing pages, WM Orders, WM Store, WM Connectors, WM Insights, advertising products and WM Dispatch logistics software. The company’s business is organized into two principal components: the commerce-driven Weedmaps marketplace and the Weedmaps for Business SaaS platform with subscription, upsell and add-on products. It sells primarily in the United States across more than 35 states and territories via weedmaps.com and iOS/Android apps, white-labeled sites, APIs and POS integrations, with limited non-monetized listings internationally.
Summary from filing dated 2025-03-13
Financials
Consolidated Statement of Income
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Revenues | 175 | 185 | 188 | 216 | 193 | |
| Cost of revenues (exclusive of depreciation and amortization shown separately below) | 9 | 9 | 13 | 15 | 8 | |
| Sales and marketing | 39 | 40 | 47 | 83 | 56 | |
| Product development | 28 | 36 | 36 | 51 | 35 | |
| General and administrative | 77 | 71 | 74 | 121 | 95 | |
| Depreciation and amortization | 13 | 13 | 12 | 11 | 4 | |
| Asset impairment charges | 8 | 0 | 24 | 4 | 2 | |
| Total costs and expenses | 174 | 170 | 206 | 285 | 201 | |
| Operating income | 766,000 | 15 | −18 | −70 | −8 | |
| Change in fair value of warrant liability | 400,000 | 0 | 2 | 25 | 167 | |
| Change in tax receivable agreement liability | 333,000 | −3 | −1 | 142 | 0 | |
| Other income | 2 | 241,000 | 3 | −2 | −7 | |
| Income before income taxes | 3 | 12 | −16 | 96 | 152 | |
| Provision for income taxes | 93,000 | 46,000 | 93,000 | 179 | −601,000 | |
| Net income | 3 | 12 | −16 | −83 | 152 | |
| Net income attributable to non-controlling interests | 1 | 5 | −6 | 33 | 92 | |
| Net income attributable to WM Technology, Inc. | 2 | 8 | −10 | −116 | 60 | |
| Weighted average basic shares outstanding - Class A Common Stock (in shares) | 107 | 96 | 93 | 85 | 65 | |
| Weighted average diluted shares outstanding - Class A Common Stock (in shares) | 108 | 97 | 93 | 85 | 67 |
Consolidated Balance Sheet
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Cash and cash equivalents | 62 | 52 | — | — | — | |
| Accounts receivable, net | 15 | 10 | 11 | 17 | 18 | |
| Prepaid expenses and other current assets | 8 | 7 | 6 | 9 | 14 | |
| Total current assets | 85 | 70 | 51 | 55 | 99 | |
| Property and equipment, net | 25 | 24 | 24 | 25 | 13 | |
| Goodwill | 61 | 68 | 68 | 68 | 45 | |
| Intangible assets, net | 2 | 2 | 3 | 10 | 8 | |
| Right-of-use assets | 12 | 15 | 16 | 31 | 37 | |
| Other assets | 6 | 3 | 5 | 9 | 11 | |
| Total assets | 191 | 182 | 167 | 199 | 365 | |
| Accounts payable and accrued expenses | 24 | 20 | 21 | 34 | 23 | |
| Deferred revenue | 6 | 5 | 6 | 6 | 8 | |
| Operating lease liabilities, current | 4 | 3 | 6 | 6 | 5 | |
| Tax receivable agreement liability, current | 3 | 1 | 122,000 | 0 | — | |
| Warrant liability, current | 195,000 | 0 | — | — | — | |
| Total current liabilities | 36 | 30 | 34 | 46 | 38 | |
| Operating lease liabilities, non-current | 23 | 27 | 27 | 33 | 39 | |
| Tax receivable agreement liability, non-current | 0 | 3 | 2 | 500,000 | — | |
| Warrant liability, non-current | 0 | 585,000 | — | — | — | |
| Other long-term liabilities | 0 | 1 | 1 | 2 | 0 | |
| Total liabilities | 59 | 62 | 64 | 84 | 233 | |
| Commitments and contingencies (Note 6) | — | — | — | — | — | |
| Preferred Stock - $0.0001 par value; 75,000,000 shares authorized; no shares issued and outstanding at December 31, 2025 and December 31, 2024 | 0 | 0 | 0 | 0 | 0 | |
| Additional paid-in capital | 112 | 93 | 81 | 68 | 2 | |
| Accumulated deficit | −55 | −57 | −65 | −55 | 61 | |
| Total WM Technology, Inc. stockholders equity | 57 | 36 | 16 | 13 | 64 | |
| Non-controlling interests | 75 | 84 | 87 | 101 | 68 | |
| Total stockholders equity | 132 | 120 | 103 | 115 | 132 | |
| Total liabilities and stockholders equity | 191 | 182 | 167 | 199 | 365 |
Consolidated Statement of Cash Flows
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Depreciation and amortization | 13 | 13 | 12 | 11 | 4 | |
| Amortization of right-of -use lease assets | 2 | 4 | 5 | 5 | 4 | |
| Stock-based compensation | 8 | 9 | 14 | 23 | 29 | |
| Loss contingency | 2 | 0 | — | — | — | |
| Gain on lease termination | 0 | −100,000 | 0 | — | — | |
| Provision for credit losses | 4 | 38,000 | 2 | 17 | 5 | |
| Accounts receivable | −9 | 1 | 4 | −16 | −14 | |
| Prepaid expenses and other current assets | −1 | −2 | 3 | 7 | 8 | |
| Other assets | −2 | 1 | −40,000 | −229,000 | −313,000 | |
| Accounts payable and accrued expenses | 582,000 | 996,000 | −15 | 15 | 699,000 | |
| Deferred revenue | 66,000 | −485,000 | −338,000 | −2 | 3 | |
| Operating lease liabilities | −4 | −6 | −6 | −5 | 45 | |
| Net cash provided by operating activities | 26 | 37 | 23 | −12 | 30 | |
| Capitalized software and expenditures | −13 | −12 | −12 | −16 | −8 | |
| Net cash used in investing activities | −13 | −12 | −12 | −18 | −30 | |
| Distributions to non-controlling interests | −2 | −8 | −4 | −2 | −19 | |
| Taxes paid related to net share settlement of equity awards | −3,000 | −4,000 | −6,000 | −13,000 | 0 | |
| Proceeds from repayment of related party note | 273,000 | 379,000 | 384,000 | 0 | 0 | |
| Tax receivable agreement payment | −1 | −116,000 | 0 | — | — | |
| Net cash used in financing activities | −3 | −7 | −5 | −10 | 48 | |
| Net increase in cash | 10 | 18 | 6 | −39 | 48 | |
| Cash paid for income taxes | 149,000 | 52,000 | 38,000 | −94,000 | 242,000 | |
| Stock-based compensation capitalized for software development | 711,000 | 1 | 1 | 2 | 1 | |
| Capitalized assets included in accounts payable and accrued expenses | 1 | 881,000 | 1 | 654,000 | 781,000 | |
| Remeasurement of the lease liabilities and right-of-use assets due to lease modification | 0 | 3 | 0 | — | — |