ON24 INC.
Business
ON24 Inc. provides a cloud-based intelligent engagement platform that enables sales and marketing organizations to capture and act on connected insights at scale. Its main products include interactive and personalized digital experiences—ON24 Elite, Breakouts, Forums, Go Live, Engagement Hub and Target—backed by ON24 Intelligence, AI-powered ACE, ON24 Connect, professional services and support, and the non-core Virtual Conference. Key business areas comprise Core Platform Experience products, analytics and AI solutions, third-party integrations (APIs) and professional services. The company serves B2B customers across industries globally through direct and inside sales, integrations and multilingual cloud delivery.
Summary from filing dated 2025-03-13
Financials
Consolidated Statement of Income
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Total revenue | 139 | 148 | 164 | 191 | 204 | |
| Total cost of revenue | 35 | 38 | 46 | 53 | 47 | |
| Gross profit | 104 | 110 | 117 | 138 | 156 | |
| Sales and marketing | 68 | 78 | 89 | 110 | 104 | |
| Research and development | 33 | 36 | 41 | 44 | 35 | |
| General and administrative | 39 | 46 | 49 | 44 | 41 | |
| Total operating expenses | 140 | 161 | 179 | 198 | 180 | |
| Loss from operations | −36 | −51 | −62 | −60 | −24 | |
| Interest expense | 163,000 | 34,000 | 93,000 | 181,000 | — | |
| Other income, net | −7 | −9 | −11 | −3 | 487,000 | |
| Loss before provision for income taxes | −28 | −42 | −51 | −57 | −25 | |
| Provision for income taxes | 398,000 | 633,000 | 995,000 | 958,000 | −285,000 | |
| Net loss | −29 | −42 | −52 | −58 | −24 | |
| Basic (in dollars per share) | −0.68 | −1.01 | −1.16 | −1.23 | −0.57 | |
| Diluted (in dollars per share) | −0.68 | −1.01 | −1.16 | −1.23 | −0.57 | |
| Basic (in shares) | 42 | 42 | 45 | 47 | 44 | |
| Diluted (in shares) | 42 | 42 | 45 | 47 | 44 |
Consolidated Balance Sheet
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Cash and cash equivalents | 37 | 15 | 53 | 27 | 165 | |
| Marketable securities | 131 | 168 | 145 | 301 | 218 | |
| Accounts receivable, net of allowances and reserves of $2,945 and $4,040 as of December 31, 2025 and 2024, respectively | 25 | 29 | 38 | 44 | 46 | |
| Deferred contract acquisition costs, current | 9 | 11 | 12 | 13 | 12 | |
| Prepaid expenses and other current assets | 5 | 6 | 5 | 6 | 8 | |
| Total current assets | 206 | 228 | 254 | 391 | 449 | |
| Property and equipment, net | 5 | 7 | 5 | 7 | — | |
| Operating right-of-use assets | 5 | 2 | 3 | 6 | — | |
| Intangible asset, net | 156,000 | 660,000 | 1 | 2 | 0 | |
| Deferred contract acquisition costs, non-current | 11 | 12 | 16 | 18 | 21 | |
| Other long-term assets | 890,000 | 794,000 | 1 | 2 | 2 | |
| Total assets | 228 | 251 | 280 | 425 | 480 | |
| Accounts payable | 5 | 3 | 2 | 5 | 3 | |
| Accrued and other current liabilities | 17 | 16 | 17 | 18 | 19 | |
| Deferred revenue | 60 | 67 | 74 | 83 | 96 | |
| Operating lease liabilities, current | 710,000 | 2 | 3 | 3 | — | |
| Total current liabilities | 83 | 88 | 96 | 111 | 120 | |
| Operating lease liabilities, non-current | 5 | 1 | 2 | 5 | — | |
| Other long-term liabilities | 1 | 2 | 2 | 2 | 4 | |
| Total liabilities | 89 | 92 | 100 | 118 | 125 | |
| Commitments and contingencies (Note 9) | — | — | — | — | — | |
| Common stock, $0.0001 par value per share; 500,000,000 shares authorized as of December 31, 2025 and 2024; 42,588,416 and 42,013,694 shares issued and outstanding as of December 31, 2025 and 2024, respectively | 3,000 | 4,000 | 4,000 | 5,000 | 5,000 | |
| Additional paid-in capital | 516 | 507 | 485 | 563 | 551 | |
| Accumulated deficit | −377 | −348 | −306 | −254 | −196 | |
| Accumulated other comprehensive income (loss) | 247,000 | −111,000 | 435,000 | −872,000 | −235,000 | |
| Total stockholders equity | 139 | 159 | 180 | 308 | 355 | |
| Total liabilities and stockholders equity | 228 | 251 | 280 | 425 | 480 |
Consolidated Statement of Cash Flows
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Depreciation and amortization | 5 | 5 | 5 | 5 | 5 | |
| Stock-based compensation expense | 29 | 45 | 45 | 39 | 26 | |
| Amortization of deferred contract acquisition costs | 13 | 15 | 16 | 16 | 15 | |
| Provision for allowance for doubtful accounts and billing reserves | 1 | 2 | 3 | 2 | 3 | |
| Non-cash lease expense | 2 | 2 | 2 | 2 | 0 | |
| Accretion of marketable securities | −957,000 | −5 | −8 | −1 | 504,000 | |
| Lease impairment charge | 0 | 0 | 1 | 0 | 0 | |
| Other | 11,000 | 123,000 | 244,000 | 159,000 | −1,000 | |
| Accounts receivable | 3 | 7 | 3 | 482,000 | −443,000 | |
| Deferred contract acquisition costs | −10 | −10 | −13 | −14 | −19 | |
| Prepaid expenses and other assets | 1 | −2 | 2 | 2 | −5 | |
| Accounts payable | 2 | −105,000 | −3 | 2 | −1 | |
| Accrued liabilities | 354,000 | −2 | −2 | 30,000 | 2 | |
| Deferred revenue | −6 | −8 | −9 | −13 | 4 | |
| Other liabilities | −2 | −3 | −3 | −2 | −705,000 | |
| Net cash provided by (used in) operating activities | 7 | 5 | −12 | −20 | 5 | |
| Purchase of property and equipment | −3 | −2 | −2 | −4 | −4 | |
| Purchase of marketable securities | −118 | −197 | −276 | −297 | −236 | |
| Proceeds from maturities of marketable securities | 156 | 163 | 423 | 194 | 20 | |
| Proceeds from sale of marketable securities | 0 | 16 | 18 | 20 | 0 | |
| Net cash provided by (used in) investing activities | 35 | −19 | 162 | −89 | −219 | |
| Proceeds from exercise of stock options | 1 | 2 | 1 | 3 | 6 | |
| Proceeds from issuance of common stock under ESPP | 515,000 | 668,000 | 1 | 2 | 1 | |
| Payment for repurchase of common stock | −22 | −26 | −75 | −29 | −7 | |
| Payment of cash dividend | 0 | 0 | −50 | — | — | |
| Repayment of short-term financing and equipment loans | −164,000 | −72,000 | −236,000 | −270,000 | −23 | |
| Repayment of finance lease obligations | −3,000 | −127,000 | −2 | −2 | −2 | |
| Acquisition holdback payment | 0 | 0 | −403,000 | 0 | 0 | |
| Net cash used in financing activities | −20 | −23 | −124 | −29 | 321 | |
| Effect of exchange rate changes on cash, cash equivalents and restricted cash | 207,000 | −366,000 | 199,000 | 186,000 | 185,000 | |
| Net increase (decrease) in cash, cash equivalents and restricted cash | 22 | −38 | 26 | −138 | 107 | |
| Cash paid for taxes, net of refunds | 555,000 | 856,000 | 1 | 382,000 | 337,000 | |
| Cash paid for interest | 29,000 | 2,000 | 50,000 | 148,000 | 652,000 | |
| Property and equipment purchased funded by liabilities | 276,000 | 0 | 0 | — | — | |
| Property and equipment purchased not yet paid | 3 | 5 | 1 | 163,000 | 419,000 | |
| Option exercises not yet settled | 68,000 | 0 | 215,000 | 0 | 311,000 |