NOTE5 SEGMENT REPORTING

 

ASC Topic 280, “Segment Reporting,” establishes standards for companies to report in their financial statement information about operating segments, products, services, geographic areas, and major customers. Operating segments are defined as components of an enterprise for which separate financial information is available that is regularly evaluated by the Company’s chief operating decision maker, or group, in deciding how to allocate resources and assess performance.

 

The Company’s chief operating decision maker has been identified as the Chief Financial Officer (“CODM”), who reviews the operating results for the Company as a whole to make decisions about allocating resources and assessing financial performance, as the following reportable segments.

 

(i)e-Commerce – operates an online lifestyle platform under the brand name of “Leflair” covering a diversity of services and products, such as fashion and accessories, beauty and personal care, and home and lifestyle, all managed by SOPA Technology Company Ltd,

 

(ii)Corporate – is investment holding and head quarter within SOPA entities,

 

(iii)Online grocery and food deliveries – operate an online food delivery service under the “Handycart” and “Mangan” brand name, managed by Dream Space Trading Co Ltd and New Retail Experience Incorporated respectively and an online grocery delivery under the “Pushkart” brand name, managed by New Retail Experience Incorporated,

 

(iv)Telecommunication reseller – provide sales of local mobile phone plans and global internet data provider plans, both services managed by the Gorilla Group,

 

(v)Digital marketing operates the digital marketing business with creator and digital marketing platform, and

 

(vi)Online ticketing and reservation - operates the sale of domestic and overseas air ticket and global hotel reservations.

When evaluating the Company’s performance and making key decisions regarding resource allocation, the CODM reviews several key metrics, which includes general and administrative expenses which are included in the accompanying statements of operations.

 

The key measures of segment profit or loss are reviewed by our CODM. General and administrative expenses are reviewed and monitored by the CODM to manage and forecast cash to ensure enough capital is available to complete a business combination within the business combination period and manage, maintain and enforce all contractual agreements to ensure costs are aligned with all agreements and budget.

 

Schedule of Segment Reporting:

 

   Year ended December 31, 2024 
   Online
F&B and
Groceries
Deliveries
   Digital
Marketing
   Online
Ticketing
and
reservation
   e-Commerce   Telecommunication
Reseller
   Corporate   Total 
Revenue from external customers                            
Sales – online ordering   
    
    
    34,808    
    
    34,808 
Sales – digital marketing   
    6,173,970    
    
    
    
    6,173,970 
Sales – online ticketing and reservation   
    
    885,017    
    
    
    885,017 
Sales – data   
    
    
    
    4,898    
    4,898 
Software sales   
    
    6,837    
    
    
    6,837 
Total revenue   
    6,173,970    891,854    34,808    4,898    
    7,105,530 
                                    
Cost of sales:                                   
Cost of online ordering   (499)   
    
    (38,406)   
    
    (38,905)
Cost of digital marketing   
    (5,123,662)   
    
    
    
    (5,123,662)
Cost of data   
    
    
    
    (50,750)   
    (50,750)
Software cost   
    
    (17,769)   (11,530)   
    
    (29,299)
Total cost of revenue   (499)   (5,123,662)   (17,769)   (49,936)   (50,750)   
    (5,242,616)
                                    
Gross income (loss)   (499)   1,050,308    874,085    (15,128)   (45,852)   
    1,862,914 
                                    
Operating Expenses                                   
Sales and marketing expenses   
    (84,224)   (166,289)   (22,075)   (18,395)   (50,478)   (341,461)
Software development costs   
    
    
    
    
    (54,644)   (54,644)
Depreciation   (21,151)   (26,071)   (80,443)   (46,737)   
    (62,257)   (236,659)
Amortization   
    
    (24,638)   
    (360,270)   (30,087)   (414,995)
General and administrative expenses   (234,917)   (1,472,520)   (1,901,294)   (411,758)   (56,471)   (6,059,527)   (10,136,487)
Total operating expenses   (256,068)   (1,582,815)   (2,172,664)   (480,570)   (435,136)   (6,256,993)   (11,184,246)
                                    
Loss from operations   (256,567)   (532,507)   (1,298,579)   (495,698)   (480,988)   (6,256,993)   (9,321,332)
                                    
Loss on disposal of subsidiary   
    
    
    
    (75)   
    (75)
Interest income   11    500    2,504    3    
    10,429    13,447 
Interest expense   
    (594)   (26)   
    (838)   (150,686)   (152,144)
(Loss) gain on disposal of plant and equipment   205    
    (67,406)   
    
    
    (67,201)
Provision for loss on litigation settlement   
    (818,352)   
    
    
    
    (818,352)
Waiver of loan payable   
    
    
    
    43,835    
    43,835 
Write-off of plant and equipment   
    
    
    
    
    (8,488)   (8,488)
Write-off of goodwill   
    
    (6,348)   
    
    
    (6,348)
Write-off of intangible assets   
    
    (135,000)   
    
    
    (135,000)
Other income (expense)   3,750    21,680    282,485    7,180    3,583    (23,778)   294,900 
Total other income (expense)   3,966    (796,766)   76,209    7,183    46,505    (172,523)   (835,426)
Income (loss) before income taxes   (252,601)   (1,329,273)   (1,222,370)   (488,515)   (434,483)   (6,429,516)   (10,156,758)
   Year ended December 31, 2023 
   Online
F&B and
Groceries
Deliveries
   Digital
Marketing
   Online
Ticketing
and
reservation
   e-Commerce   Telecommunication
Reseller
   Corporate   Total 
Revenue from external customers                            
Sales – online ordering   98,004    
    
    414,120    
    
    512,124 
Sales – digital marketing   
    5,326,664    639,947    
    
    
    5,966,611 
Sales – online ticketing and reservation   
    
    1,606,800    
    
    
    1,606,800 
Sales – data   
    
    
    
    24,018    
    24,018 
Software sales   
    51,450    9,887    
    
    745    62,082 
Total revenue   98,004    5,378,114    2,256,634    414,120    24,018    745    8,171,635 
                                    
Cost of sales:                                   
Cost of online ordering   (103,641)   
    
    (370,935)   
    
    (474,576)
Cost of digital marketing   
    (4,953,510)   
    
    
    
    (4,953,510)
Cost of data   
    
    
    
    (44,750)   
    (44,750)
Software cost   
    
    (32,682)   (194,206)   
    (1,921)   (228,809)
Total cost of revenue   (103,641)   (4,953,510)   (32,682)   (565,141)   (44,750)   (1,921)   (5,701,645)
                                    
Gross income (loss)   (5,637)   424,604    2,223,952    (151,021)   (20,732)   (1,176)   2,469,990 
                                    
Operating Expenses                                   
Sales and marketing expenses   (2,465)   (48,835)   (260,501)   (79,581)   (33,636)   (152,913)   (577,931)
Software development costs   
    
    
    
    
    (55,645)   (55,645)
Depreciation   (31,256)   (20,397)   (88,706)   (42,803)   
    (65,826)   (248,988)
Amortization   
    
    (25,812)   
    (179,212)   (817,461)   (1,022,485)
General and administrative expenses   (618,061)   (1,472,010)   (1,720,523)   (870,286)   (93,944)   (13,750,535)   (18,525,359)
Total operating expenses   (651,782)   (1,541,242)   (2,118,032)   (992,670)   (306,792)   (14,819,890)   (20,430,408)
                                    
Income (loss) from operations   (657,419)   (1,116,638)   (105,920)   (1,143,691)   (327,524)   (14,821,066)   (17,960,418)
                                    
Other income (expense)                                   
Dividend income   7,638    
    
    
    
    
    7,638 
Gain on early lease termination   
    1,064    
    
    
    
    1,064 
Interest income   18    390    2,452    1,006    
    156,836    160,702 
Interest expense   (27)   
    973    
    (1,181)   
    (235)
Gain on disposal of plant and equipment   (477,285)   478,723    
    
    
    
    1,438 
Waiver of loan payable   192,716    
    
    
    
    
    192,716 
Write-off of plant and equipment   (386,160)   
    
    
    
    
    (386,160)
Write-off of intangible assets                            (276,000)   (276,000)
Other income   4,018    6,946    21,311    10,629    12,483    130,265    185,652 
Total other income (expense)   (659,082)   487,123    24,736    11,635    11,302    11,101    (113,185)
Income (loss) before income taxes   (1,316,501)   (629,515)   153,146    (1,132,056)   (316,222)   (14,832,455)   (18,073,603)

 

   December 31, 2024 
   Online F&B and Groceries Deliveries   Digital Marketing   Online Ticketing and reservation   e-Commerce   Telecommunication Reseller   Corporate   Total 
Intangible assets, net   
    1,659,000    3,345,161    
    402,399    179,336    5,585,896 
Identifiable assets   111,636    2,477,449    10,190,695    214,933    21,347    2,677,745    15,693,805 
   December 31, 2023 
   Online F&B and Groceries Deliveries   Digital Marketing   Online Ticketing and reservation   e-Commerce   Telecommunication Reseller   Corporate   Total 
Intangible assets, net   
    1,659,000    3,372,445        911,706    138,577    6,081,728 
Identifiable assets   167,360    2,495,897    3,188,452    361,421    46,625    4,021,691    10,281,446 

 

The below revenue are based on the countries in where the sales occurred. Summarized financial information concerning our geographic segments is shown in the following tables:

 

   Years Ended December 31, 
   2024   2023 
Indonesia  $892,210   $1,235,834 
Vietnam   634,190    1,256,972 
Philippines   333,598    196,998 
Singapore   275,981    459,213 
United States   3,506,052    3,936,733 
Thailand   1,463,055    1,083,080 
Malaysia   444    2,805 
   $7,105,530   $8,171,635 

 

The below long-live assets are based on the countries in where they locate. Summarized financial information concerning our geographic segments is shown in the following tables:

 

   Years Ended December 31, 
   2024   2023 
Indonesia  $193,106   $472,116 
Vietnam   81,877    71,498 
Philippines   695,944    53,886 
Singapore   23,082    1,174,994 
United States   14,481    319,512 
Thailand   150,363    
 
India   690    2,608 
   $1,159,543   $2,094,614 

Historical Timeline

Fiscal YearFiled
2024Apr 16, 2025Showing above
2023Apr 15, 2024
2022Mar 23, 2023
2021Mar 30, 2022

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.