Stran & Company, Inc.
Business
Stran & Company, Inc. is an outsourced marketing solutions provider that develops and manages complex promotional marketing programs to drive brand awareness and loyalty. It offers branded promotional products, custom sourcing, e-commerce storefronts, loyalty and incentive programs, packaging and POS displays, commercial and digital print, creative and merchandising services, and warehousing/fulfillment including kitting and print-on-demand. Key business capabilities include program management, a custom Magento-based e-commerce platform, loyalty solutions, and integrated fulfillment and creative services. The company primarily serves U.S. customers across diverse industry verticals via direct sales representatives, online stores, and a global network of suppliers and fulfillment partners, with support for client programs in Canada and Europe.
Summary from filing dated 2025-04-14
Financials
Consolidated Statement of Income
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Total sales | 116 | 83 | 76 | 59 | 40 | |
| Total cost of sales | 82 | 57 | 51 | 42 | 28 | |
| GROSS PROFIT | 34 | 26 | 25 | 17 | 12 | |
| General and administrative expenses | 36 | 31 | 25 | 18 | 12 | |
| Total operating expenses | 36 | 31 | 26 | 18 | 12 | |
| LOSS FROM OPERATIONS | −2 | −5 | −1 | −2 | −437,879 | |
| Other income | 937,000 | 38,000 | 1 | 28,067 | 565,619 | |
| Interest income | 296,000 | 305,000 | 570,000 | — | — | |
| Change in fair value of contingent earn-out liability | — | 208,000 | — | — | — | |
| Realized gain on investments | 97,000 | 208,000 | 103,000 | — | — | |
| Total other income | 1 | 759,000 | 924,000 | — | — | |
| LOSS BEFORE INCOME TAXES | −627,000 | −4 | −344,000 | −1 | 127,740 | |
| Provision for income taxes | 120,000 | 5,000 | 41,000 | −699,187 | −107,500 | |
| NET LOSS | −747,000 | −4 | −385,000 | −778,441 | 235,240 | |
| Basic (in Dollars per share) | −0.04 | −0.22 | −0.02 | −0.04 | 0.02 | |
| Diluted (in Dollars per share) | −0.04 | −0.22 | −0.02 | −0.04 | 0.01 | |
| Basic (in Shares) | 18 | 19 | 19 | 19 | 11 | |
| Diluted (in Shares) | 18 | 19 | 19 | 19 | 21 |
Consolidated Balance Sheet
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2024 2024-11-30 | FY 2023 2023-12-31 | FY 2023 2023-05-31 |
|---|---|---|---|---|---|---|
| Cash and cash equivalents | 7 | 9 | — | — | — | |
| Investments | 5 | 9 | — | 10 | — | |
| Accounts receivable, net | 17 | 18 | — | 16 | — | |
| Inventory | 8 | 5 | — | 5 | — | |
| Prepaid corporate taxes | — | 28,000 | — | 62,000 | — | |
| Prepaid expenses | 2 | 2 | — | 953,000 | — | |
| Deposits | 363,000 | 423,000 | — | 2 | — | |
| Other current assets | 2,000 | 455,000 | — | — | — | |
| Total current assets | 39 | 45 | — | 43 | — | |
| Property and equipment, net | 2 | 2 | — | 2 | — | |
| Intangible assets - customer lists, net | 4 | 4 | — | 3 | — | |
| Intangible assets - trade name | 654,000 | 654,000 | — | — | — | |
| Goodwill | 2 | 2 | — | — | — | |
| Other assets | 53,000 | 23,000 | — | 23,000 | — | |
| Right of use assets | 2 | 797,000 | 548,000 | 1 | 849,000 | |
| Total other assets | 9 | 8 | — | 4 | — | |
| Total assets | 49 | 55 | — | 49 | — | |
| Accounts payable and accrued expenses | 9 | 9 | — | 5 | — | |
| Accrued payroll and related | 2 | 2 | — | 3 | — | |
| Unearned revenue | 3 | 4 | — | 1 | — | |
| Rewards program liability | 2 | 6 | — | 875,000 | — | |
| Sales tax payable | 327,000 | 353,000 | — | 344,000 | — | |
| Current portion of contingent earn-out liabilities | 105,000 | 256,000 | — | 224,000 | — | |
| Current portion of installment payment liabilities | 230,000 | 365,000 | — | 786,000 | — | |
| Current portion of lease liabilities | 602,000 | 366,000 | — | 528,000 | — | |
| Total current liabilities | 17 | 22 | — | 11 | — | |
| Long-term contingent earn-out liabilities | 455,000 | 455,000 | — | 763,000 | — | |
| Long-term installment payment liabilities | 147,000 | 425,000 | — | 639,000 | — | |
| Long-term lease liabilities | 2 | 432,000 | — | 798,000 | — | |
| Loan - vehicle | 47,000 | — | — | — | — | |
| Total long-term liabilities | 2 | 1 | — | 2 | — | |
| Total liabilities | 19 | 24 | — | 13 | — | |
| Commitments and contingencies (Note K) | — | — | — | — | — | |
| Preferred stock, value | — | — | — | — | — | |
| Common stock, value | 2,000 | 2,000 | — | 2,000 | — | |
| Additional paid-in capital | 38 | 38 | — | 38 | — | |
| Accumulated deficit | −7 | −7 | — | −3 | — | |
| Accumulated other comprehensive income (loss) | 63,000 | −10,000 | — | −13,000 | — | |
| Total stockholders equity | 31 | 32 | — | 36 | — | |
| Total liabilities and stockholders equity | 49 | 55 | — | 49 | — |
Consolidated Statement of Cash Flows
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Depreciation and amortization | 1 | 824,000 | 772,000 | 725,398 | 446,713 | |
| Noncash operating lease expense | 829,000 | 539,000 | 8,000 | — | — | |
| Provision for credit losses | 373,000 | 211,000 | −174,000 | — | — | |
| Change in allowance for credit losses related parties | 401,000 | 327,000 | — | — | — | |
| Noncash interest accretion | 49,000 | 125,000 | 11,000 | — | — | |
| Stock-based compensation | 88,000 | 128,000 | 200,000 | 331,417 | 153,205 | |
| Unrealized gain on investments | — | 3,000 | 167,000 | — | — | |
| Accounts receivable, net | 468,000 | −263,000 | −677,000 | −5 | −3 | |
| Accounts receivable related parties, net | 172,000 | −148,000 | −853,000 | — | 6,748 | |
| Inventory | −2 | 333,000 | 2 | −2 | −3 | |
| Prepaid corporate taxes | 28,000 | 33,000 | 25,000 | — | — | |
| Prepaid expenses | 530,000 | −425,000 | −561,000 | −87,473 | −500,886 | |
| Deposits | 60,000 | 1 | −807,000 | −287,084 | 25,516 | |
| Other assets | 423,000 | −455,000 | — | — | — | |
| Accounts payable and accrued expenses | −354,000 | 60,000 | 104,000 | −931,839 | 2 | |
| Accrued payroll and related | 457,000 | −1 | 2 | −228,326 | −185,056 | |
| Unearned revenue | −1 | 1 | 198,000 | — | — | |
| Rewards program liability | −5 | 5 | −5 | — | — | |
| Sales tax payable | −26,000 | −17,000 | — | — | — | |
| Operating lease liabilities | −578,000 | −527,000 | — | — | — | |
| Net cash (used in) provided by operating activities | −5 | 3 | −3 | −3 | −5 | |
| Business acquisitions, net of cash acquired | — | −1 | −2 | — | — | |
| Additions to property and equipment | −823,000 | −601,000 | −999,000 | −626,345 | −388,948 | |
| Proceeds from sale of investments | 9 | 9 | 4 | — | — | |
| Purchase of investments | −5 | −7 | −5 | −10 | — | |
| Net cash provided by (used in) investing activities | 3 | −533,000 | −4 | −11 | −388,948 | |
| Payment of contingent earn-out liabilities | −151,000 | −68,000 | — | — | — | |
| Payment of installment payment liabilities | −462,000 | −760,000 | −218,000 | — | — | |
| Payment of notes payable | — | −100,000 | — | — | −7 | |
| Payment for stock repurchase | −554,000 | — | −50,000 | — | — | |
| Net cash used in financing activities | −1 | −928,000 | −909,000 | −3 | 37 | |
| NET CHANGE IN CASH AND CASH EQUIVALENTS | −3 | 1 | −7 | — | — | |
| Interest | 24,000 | 95,000 | — | — | 136,661 | |
| Income taxes | 140,000 | 5,000 | — | — | — | |
| Right of use assets obtained in exchange for lease liabilities | 2 | — | 1 | — | — | |
| Assets acquired in Gander Group business acquisition | — | 8 | 5 | −14,444 | — | |
| Liabilities assumed in Gander Group business acquisition | — | 7 | — | — | — |