TON Strategy Co
Business
TON Strategy Co provides interactive video-based social commerce, crowdfunding media and telehealth services through three complementary business units that monetize livestream and shoppable video experiences. Its offerings include MARKET.live, a multi-vendor livestream social shopping platform with native integrations and frictionless checkout; GO FUND YOURSELF!, an interactive crowdfunding and reality‑show format that enables near‑real‑time investment and product sales; and Vanity Prescribed/GoodGirlRx, a telehealth and prescription fulfillment service. The company operates these units as distinct divisions and distributes content and services across social platforms (TikTok, Facebook, Instagram, YouTube, Twitch), CheddarTV, Shopify and merchant websites, mobile apps and strategic partner channels.
Summary from filing dated 2025-03-25
Financials
Consolidated Statement of Income
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Total Revenue | 13 | 895,000 | 63,000 | 8,000 | 11 | |
| Cost of revenue, exclusive of depreciation and amortization shown separately below | 4 | 224,000 | 19,000 | 3,000 | — | |
| Depreciation and amortization | 1 | 1 | 2 | 1 | 2 | |
| Impairment | 3 | — | — | — | — | |
| General and administrative | 41 | 11 | 12 | 18 | 26 | |
| Total costs and expenses | 49 | 13 | 14 | 19 | 40 | |
| Operating loss | −36 | −12 | −14 | −19 | −34 | |
| Interest income | 1 | 692,000 | — | — | — | |
| Unrealized loss on short-term investments | — | −44,000 | — | — | — | |
| Interest expense | −1,000 | −237,000 | −1 | — | — | |
| Financing costs | — | −90,000 | −1 | — | — | |
| Other income, net | −113 | 813,000 | 1 | 1 | 91,000 | |
| Total other income (expense), net | −112 | 1 | −1 | 3 | −774,000 | |
| Net loss before income taxes | −149 | −11 | −15 | −16 | — | |
| Income tax expense (benefit) | −234,000 | — | — | — | 1,000 | |
| Net loss | −148 | −11 | −22 | — | — | |
| Less: Net income (loss) attributable to non-controlling interests | 88,000 | −181,000 | — | — | — | |
| Net loss attributable to Ton Strategy Company | −148 | −10 | −22 | −37 | −34 | |
| Preferred Stock dividend payable | −152,000 | −243,000 | — | — | — | |
| Deemed dividend due to redemption of Preferred Stock | −1 | −900,000 | — | — | −348,000 | |
| Net loss to common stockholders | −150 | −11 | −22 | −38 | −35 | |
| Net income (loss) per share - basic | −5.96 | −19.36 | −441.48 | −6.68 | −0.55 | |
| Net income (loss) per share - diluted | −5.96 | −19.36 | −441.48 | −6.68 | — | |
| Weighted average number of common shares outstanding - basic | 25 | 592,478 | 33,995 | 2 | 63 | |
| Weighted average number of common shares outstanding - diluted | 25 | 592,478 | 33,995 | 2 | — |
Consolidated Balance Sheet
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Cash and cash equivalents | 39 | 8 | — | 2 | 937,000 | |
| Restricted cash | 169,000 | 878,000 | — | — | — | |
| Accounts receivable, net of allowance for credit losses of $5 and $0 as of December 31, 2025 and 2024, respectively | 441,000 | 350,000 | — | — | — | |
| ERC receivable short-term | 734,000 | 2 | — | — | — | |
| Short-term investments - trading | — | 5 | — | — | — | |
| Prepaid expenses and other current assets | 2 | 252,000 | 331,000 | 306,000 | — | |
| Total current assets | 42 | 16 | 5 | 4 | 3 | |
| Long-lived assets, net | 389,000 | 4 | — | — | — | |
| Intangible assets, net | 48,000 | 178,000 | 117,000 | 83,000 | 4 | |
| Goodwill | 5 | — | — | 10 | 20 | |
| TON - unrestricted | 90 | — | — | — | — | |
| TON restricted | 267 | — | — | — | — | |
| Other non-current assets | 6 | 326,000 | 259,000 | 293,000 | — | |
| Total assets | 411 | 21 | 11 | 24 | 34 | |
| Accrued expenses | 589,000 | 2 | 2 | 526,000 | 4 | |
| Contract liabilities | 155,000 | 134,000 | — | 1 | 986,000 | |
| Accrued payroll | 828,000 | 425,000 | 420,000 | 528,000 | — | |
| Accrued officers compensation | 245,000 | 534,000 | 648,000 | 764,000 | — | |
| Notes payable, current | — | 20,000 | 2 | 4 | — | |
| Operating lease liabilities, current | 129,000 | 124,000 | 67,000 | 355,000 | 592,000 | |
| Contingent liability, current | 500,000 | — | — | — | — | |
| Total current liabilities | 5 | 4 | 7 | 17 | 18 | |
| Notes payable, non-current | — | 98,000 | 362,000 | 1 | 150,000 | |
| Contingent liability, non-current | 100,000 | — | — | — | — | |
| Operating lease liabilities, non-current | 80,000 | 222,000 | 164,000 | 2 | 2 | |
| Total liabilities | 5 | 5 | 8 | 19 | 21 | |
| Commitments and contingencies (Note 14) | — | — | — | — | — | |
| Common stock, $0.0001 par value, 400,000,000 shares authorized, 56,530,617 and 993,120 shares issued and outstanding as of December 31, 2025 and 2024 | 6,000 | 1,000 | 1,000 | 1,000 | 7,000 | |
| Additional paid-in capital | 743 | 203 | 176 | 159 | 129 | |
| Accumulated deficit | −337 | −187 | −176 | −153 | −116 | |
| Stockholders equity in Ton Strategy Company | 406 | 16 | 3 | 5 | 13 | |
| Non-controlling interests | −93,000 | −181,000 | — | — | — | |
| Total stockholders equity | 406 | 16 | 3 | 5 | — | |
| Total liabilities and stockholders equity | 411 | 21 | 11 | 24 | 34 |
Consolidated Statement of Cash Flows
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Depreciation and amortization | 1 | 1 | 2 | 1 | 2 | |
| Share-based compensation | 19 | 2 | 3 | 4 | 6 | |
| Realized (Gains) / Losses on Digital Assets | −260 | — | — | — | — | |
| Unrealized (Gains) / Losses on Digital Assets | 374 | — | — | — | — | |
| Unrealized loss on investment in equity securities | 26,000 | — | — | — | — | |
| Income tax expense (benefit) | −234,000 | — | — | — | — | |
| Reserve for credit losses | 622,000 | — | — | — | — | |
| Non-cash consideration received in the form of convertible promissory notes | −3 | — | — | — | — | |
| Non-cash transaction fees paid with digital assets | 254,000 | — | — | — | — | |
| Non-cash staking and custody fees paid with digital assets | 442,000 | — | — | — | — | |
| Amortization of debt discount | — | 99,000 | 310,000 | 341,000 | 2 | |
| Amortization of debt issuance costs | — | 73,000 | 241,000 | 487,000 | — | |
| Non-cash finance costs | — | 90,000 | 1 | — | — | |
| Change in fair value of derivative liability | — | −1,000 | — | — | — | |
| Accounts receivable | −693,000 | −350,000 | — | — | −763,000 | |
| ERC receivable | 2 | −930,000 | — | — | — | |
| Operating lease right-of-use assets | 135,000 | 66,000 | 195,000 | 342,000 | 553,000 | |
| Other assets | — | −67,000 | 13,000 | — | −224,000 | |
| Contract liabilities | 21,000 | 134,000 | — | 354,000 | 714,000 | |
| Operating lease liabilities | −137,000 | −73,000 | −80,000 | −397,000 | −648,000 | |
| Net cash used in operating activities | −21 | −9 | — | −19 | −26 | |
| Purchase of digital assets | −295 | — | — | — | — | |
| Purchases of investments trading securities | −811,000 | −6 | — | — | — | |
| Proceeds from sale of investments trading securities | 6 | 545,000 | — | — | — | |
| Purchase of LyveCom, Inc., net of cash acquired | −4 | — | — | — | — | |
| Purchases of software development costs | −100,000 | — | −239,000 | −5 | −2 | |
| Purchases of property and equipment | −88,000 | −342,000 | −32,000 | −20,000 | −26,000 | |
| Purchases of intangible assets | −46,000 | −86,000 | −35,000 | −82,000 | — | |
| Net cash used in investing activities | −295 | −5 | — | −5 | −2 | |
| Proceeds from PIPE offering, net of offering costs | 361 | — | — | — | — | |
| Proceeds from sale of common stock | 7 | 19 | 9 | 24 | 22 | |
| Repurchases of common stock | −21 | — | — | — | — | |
| Proceeds from sales of preferred stock offering | 5 | — | 3 | — | — | |
| Redemption of Series D Preferred Stock | −6 | — | — | — | — | |
| Payments for offering costs related to common stock offerings | — | −105,000 | — | — | — | |
| Payments for offering costs related to preferred stock offerings | −300,000 | −180,000 | — | — | — | |
| Payment of note payable | −118,000 | −19,000 | −388,000 | — | — | |
| Net cash provided by financing activities | 346 | 18 | — | 26 | 27 | |
| Net change in cash, cash equivalents and restricted cash | 31 | 4 | 2 | 1 | −878,000 |