Trade Desk, Inc.
Business
Trade Desk, Inc. provides a self‑service, cloud‑based ad‑buying platform that enables clients to plan, manage, optimize and measure data‑driven digital advertising campaigns programmatically. The company offers platform access for omnichannel campaign execution across connected television (CTV), video, display, audio and native formats, along with data management, measurement, reporting, AI-driven optimization, private marketplace support and APIs for customization. Its operations are organized around serving the buy side—advertisers, advertising agencies and service providers—through ongoing master services agreements. The Trade Desk distributes its platform globally through integrations with ad exchanges, publishers, supply‑side platforms and third‑party data vendors across digital channels and devices.
Summary from filing dated 2025-02-21
Financials
Consolidated Statement of Income
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Revenue | 2,896 | 2,445 | 1,946 | 1,578 | 1,196 | |
| Platform operations | 619 | 472 | 366 | 281 | 222 | |
| Sales and marketing | 644 | 547 | 448 | 338 | 249 | |
| Technology and development | 525 | 463 | 412 | 320 | 226 | |
| General and administrative | 518 | 536 | 520 | 525 | 375 | |
| Total operating expenses | 2,307 | 2,018 | 1,746 | 1,464 | 1,072 | |
| Income from operations | 589 | 427 | 200 | 114 | 125 | |
| Interest income, net | −69 | −79 | −69 | −13 | 1 | |
| Foreign currency exchange loss (gain), net | −717,000 | −1 | 993,000 | −961,000 | 2 | |
| Total other income, net | −69 | −80 | −68 | −14 | 3 | |
| Income before income taxes | 659 | 507 | 268 | 127 | 122 | |
| Provision for income taxes | 215 | 114 | 89 | 74 | −16 | |
| Net income | 443 | 393 | 179 | 53 | 138 | |
| Basic (in dollars per share) | 0.91 | 0.8 | 0.37 | 0.11 | 0.29 | |
| Diluted (in dollars per share) | 0.9 | 0.78 | 0.36 | 0.11 | 0.28 | |
| Basic (in shares) | 488 | 491 | 489 | 487 | 477 | |
| Diluted (in shares) | 494 | 502 | 500 | 500 | 499 |
Consolidated Balance Sheet
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Cash and cash equivalents | 658 | 1,369 | 895 | 1,031 | 754 | |
| Short-term investments, net | 645 | 552 | 485 | 416 | 205 | |
| Accounts receivable, net of allowance for credit losses of $12,199 and $11,244 as of December 31, 2025 and 2024, respectively | 3,770 | 3,330 | 2,870 | 2,347 | 2,021 | |
| Prepaid expenses and other current assets | 188 | 85 | 63 | 52 | 112 | |
| TOTAL CURRENT ASSETS | 5,261 | 5,336 | 4,314 | 3,846 | 3,092 | |
| Property and equipment, net | 397 | 209 | 161 | 174 | 136 | |
| Operating lease assets | 342 | 264 | 198 | 220 | 234 | |
| Deferred income taxes | 56 | 230 | 155 | 94 | 68 | |
| Other assets, non-current | 98 | 72 | 61 | 47 | 48 | |
| TOTAL ASSETS | 6,153 | 6,112 | 4,889 | 4,381 | 3,577 | |
| Accounts payable | 3,008 | 2,631 | 2,317 | 1,871 | 1,656 | |
| Accrued expenses and other current liabilities | 182 | 178 | 138 | 105 | 101 | |
| Operating lease liabilities | 76 | 64 | 56 | 52 | 46 | |
| TOTAL CURRENT LIABILITIES | 3,266 | 2,873 | 2,511 | 2,029 | 1,803 | |
| Operating lease liabilities, non-current | 360 | 248 | 180 | 209 | 238 | |
| Other liabilities, non-current | 43 | 42 | 33 | 27 | 8 | |
| TOTAL LIABILITIES | 3,669 | 3,163 | 2,724 | 2,265 | 2,050 | |
| Commitments and contingencies (Note 13) | 0 | 0 | 0 | 0 | 0 | |
| Preferred stock, par value $0.000001; 100,000 shares authorized, zero shares issued and outstanding as of December 31, 2025 and 2024 | 0 | 0 | 0 | 0 | 0 | |
| Common stock, par value $0.000001 Class A, 1,000,000 shares authorized; 432,814 and 452,182 shares issued and outstanding as of December 31, 2025 and 2024, respectively Class B, 95,000 shares authorized; 43,109 and 43,919 shares issued and outstanding as of December 31, 2025 and 2024, respectively | 0 | 0 | 0 | 0 | 0 | |
| Additional paid-in capital | 3,075 | 2,595 | 1,967 | 1,450 | 915 | |
| Retained earnings (accumulated deficit) | −591 | 354 | 197 | 666 | 612 | |
| TOTAL STOCKHOLDERS EQUITY | 2,484 | 2,949 | 2,164 | 2,115 | 1,527 | |
| TOTAL LIABILITIES AND STOCKHOLDERS EQUITY | 6,153 | 6,112 | 4,889 | 4,381 | 3,577 |
Consolidated Statement of Cash Flows
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Net income | 443 | 393 | 179 | 53 | 138 | |
| Depreciation and amortization expense | 116 | 87 | 80 | 54 | 42 | |
| Stock-based compensation expense | 491 | 495 | 492 | 499 | 337 | |
| Deferred income taxes | 168 | −77 | −62 | −12 | −17 | |
| Noncash lease expense | 70 | 57 | 49 | 44 | 40 | |
| Other | −19 | −7 | −17 | 622,000 | 6 | |
| Accounts receivable | −433 | −474 | −554 | −292 | −444 | |
| Prepaid expenses and other current and non-current assets | −77 | −39 | −27 | 51 | 2 | |
| Accounts payable | 291 | 299 | 475 | 187 | 309 | |
| Accrued expenses and other current and non-current liabilities | 7 | 47 | 36 | 8 | 8 | |
| Operating lease liabilities | −64 | −42 | −53 | −48 | −44 | |
| Net cash provided by operating activities | 993 | 739 | 598 | 549 | 379 | |
| Purchases of investments | −954 | −680 | −608 | −553 | −278 | |
| Maturities of investments | 876 | 629 | 556 | 339 | 253 | |
| Purchases of property and equipment | −197 | −98 | −47 | −84 | −55 | |
| Capitalized software development costs | −13 | −9 | −8 | −8 | −5 | |
| Business acquisition | −4 | 0 | 0 | — | — | |
| Net cash used in investing activities | −293 | −158 | −108 | −304 | −94 | |
| Repurchases of Class A common stock | −1,380 | −235 | −647 | 0 | 0 | |
| Proceeds from exercise of stock options | 24 | 216 | 61 | 48 | 61 | |
| Proceeds from employee stock purchase plan | 43 | 50 | 38 | 33 | 29 | |
| Taxes paid relating to net settlement of restricted stock | −98 | −139 | −79 | −49 | −57 | |
| Net cash used in financing activities | −1,411 | −108 | −626 | 32 | 32 | |
| Increase (decrease) in cash and cash equivalents | −711 | 474 | −135 | 276 | 317 | |
| Cash paid for income taxes, net of refunds | 150 | 159 | 152 | 4 | 4 | |
| Cash paid for interest | 993,000 | 986,000 | 967,000 | 995,000 | 518,000 | |
| Cash paid for operating lease liabilities | 79 | 68 | 63 | 58 | 53 | |
| Operating lease assets obtained in exchange for operating lease liabilities | 150 | 132 | 27 | 30 | 25 | |
| Capitalized assets financed by accounts payable | 104 | 21 | 5 | 2 | 6 | |
| Assets acquired in a business combination, included in other assets, non-current, in exchange for Class A common stock | 10 | 0 | 0 | — | — | |
| Tenant improvements paid by lessor | 11 | 7 | 0 | 1 | 0 | |
| Stock-based compensation included in capitalized software development costs | 8 | 6 | 5 | 4 | 3 | |
| Repurchases of Class A common stock in accrued expenses and other current liabilities | 10 | 2 | 903,000 | — | — |