AppLovin Corp
Business
AppLovin Corp provides end-to-end, AI-powered advertising solutions and operates a portfolio of owned mobile apps to help businesses reach, monetize, and grow audiences. Its main products and services include AppDiscovery for user acquisition, MAX for in-app bidding and monetization, Adjust for measurement and analytics, and Wurl for connected TV distribution and CTV advertising. The company reports through two primary segments—Advertising and Apps—integrating advertiser and publisher tools with studios that develop and operate free-to-play mobile games. AppLovin serves global markets through SDK integration, large-scale real-time auctions, CTV distribution channels, developer partnerships, and direct advertiser interfaces.
Summary from filing dated 2025-02-27
Financials
Consolidated Statement of Income
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Revenue | 5,481 | 3,224 | 1,842 | 2,817 | 2,793 | |
| Cost of revenue | 665 | 521 | 357 | 1,256 | 988 | |
| Sales and marketing | 204 | 253 | 228 | 920 | 1,130 | |
| Research and development | 227 | 375 | 334 | 508 | 366 | |
| General and administrative | 234 | 165 | 151 | 182 | 159 | |
| Total costs and expenses | 1,329 | 1,313 | 1,069 | 2,865 | 2,643 | |
| Income from operations | 4,152 | 1,911 | 772 | −48 | 150 | |
| Interest expense and loss on settlement of debt | −207 | −317 | −274 | −172 | −103 | |
| Other income, net | 8 | 18 | 3 | 14 | −535,000 | |
| Total other expense, net | −199 | −299 | −271 | −157 | −104 | |
| Income before income taxes | 3,953 | 1,612 | 502 | −205 | 46 | |
| Provision for income taxes | 520 | 22 | 44 | −12 | 11 | |
| Net income from continuing operations | 3,433 | 1,590 | 458 | — | — | |
| Loss from discontinued operations, net of income taxes | −99 | −10 | −101 | — | — | |
| Net income | 3,334 | 1,580 | 357 | −193 | 35 | |
| Continuing operations (in dollars per share) | 10.13 | 4.71 | 1.29 | — | — | |
| Discontinued operations (in dollars per share) | −0.29 | −0.03 | −0.28 | — | — | |
| Basic net income per share (in dollars per share) | 9.84 | 4.68 | 1.01 | −0.52 | 0.1 | |
| Continuing operations (in dollars per share) | 10.04 | 4.56 | 1.26 | — | — | |
| Discontinued operations (in dollars per share) | −0.29 | −0.03 | −0.28 | — | — | |
| Diluted net income per share (in dollars per share) | 9.75 | 4.53 | 0.98 | −0.52 | 0.09 | |
| Basic (in shares) | 339 | 337 | 352 | 372 | 325 | |
| Diluted (in shares) | 342 | 348 | 363 | 372 | 343 |
Consolidated Balance Sheet
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2022 2022-06-30 |
|---|---|---|---|---|---|---|
| Cash and cash equivalents | 2,487 | 697 | 502 | 1,080 | — | |
| Accounts receivable, net | 1,819 | 1,283 | 954 | 703 | — | |
| Prepaid expenses and other current assets | 124 | 140 | 160 | 156 | — | |
| Current assets of discontinued operations | 0 | 191 | — | — | — | |
| Total current assets | 4,431 | 2,312 | 1,616 | 1,939 | — | |
| Property and equipment, net | 122 | 160 | 173 | 79 | — | |
| Operating lease right-of-use assets | 25 | 36 | 48 | 60 | — | |
| Goodwill | 1,540 | 1,458 | 1,497 | 1,824 | 1,800 | |
| Intangible assets, net | 397 | 473 | 1,293 | 1,678 | — | |
| Equity method investments | 288 | 0 | — | — | — | |
| Other assets | 457 | 493 | 386 | 268 | — | |
| Non-current assets of discontinued operations | 0 | 937 | — | — | — | |
| Total assets | 7,260 | 5,869 | 5,359 | 5,848 | — | |
| Accounts payable | 747 | 504 | 372 | 273 | — | |
| Accrued and other current liabilities | 573 | 402 | 265 | 148 | — | |
| Operating lease liabilities, current | 14 | 15 | 14 | 14 | — | |
| Current liabilities of discontinued operations | 0 | 137 | — | — | — | |
| Total current liabilities | 1,334 | 1,057 | 944 | 579 | — | |
| Long-term debt | 3,513 | 3,509 | 2,906 | 3,178 | — | |
| Operating lease liabilities, non-current | 18 | 31 | 43 | 54 | — | |
| Other non-current liabilities | 260 | 180 | 210 | 107 | — | |
| Non-current liabilities of discontinued operations | 0 | 1 | — | — | — | |
| Total liabilities | 5,125 | 4,779 | 4,103 | 3,945 | — | |
| Commitments and contingencies (Note 6) | — | — | — | — | — | |
| Preferred stock, $0.00003 par value100,000 shares authorized, no shares issued and outstanding as of December 31, 2025 and 2024 | 0 | 0 | 0 | 0 | — | |
| Class A, Class B, and Class C Common Stock, $0.00003 par value1,850,000 (Class A 1,500,000, Class B 200,000, Class C 150,000) shares authorized, 338,313 (Class A 307,955, Class B 30,358, Class C nil) and 340,042 (Class A 309,353, Class B 30,689, Class C nil) shares issued and outstanding as of December 31, 2025 and 2024, respectively | 11,000 | 11,000 | 11,000 | 11,000 | — | |
| Additional paid-in capital | 447 | 594 | 2,135 | 3,156 | — | |
| Accumulated other comprehensive loss | −47 | −103 | −65 | −83 | — | |
| Retained earnings | 1,735 | 599 | −813 | −1,170 | — | |
| Total stockholders equity | 2,135 | 1,090 | 1,256 | 1,903 | — | |
| Total liabilities and stockholders equity | 7,260 | 5,869 | 5,359 | 5,848 | — |
Consolidated Statement of Cash Flows
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Amortization, depreciation and write-offs | 195 | 449 | 489 | 547 | 431 | |
| Goodwill impairment | 189 | 0 | 0 | — | — | |
| Stock-based compensation, excluding cash-settled awards | 210 | 369 | 363 | 192 | 133 | |
| Gain on divestiture, net of transaction costs | −106 | 0 | 0 | — | — | |
| Impairment of investments | 50 | 0 | 28 | 0 | 0 | |
| Loss on settlement of debt | 0 | 28 | 4 | 0 | 18 | |
| Change in operating right-of-use assets | 12 | 13 | 18 | 17 | 26 | |
| Other | 9 | 10 | 11 | 2 | 7 | |
| Accounts receivable | −542 | −467 | −261 | −175 | −202 | |
| Prepaid expenses and other assets | 135 | −185 | −134 | — | — | |
| Accounts payable | 232 | 190 | 99 | 3 | 99 | |
| Operating lease liabilities | −15 | −14 | −19 | −19 | −27 | |
| Accrued and other liabilities | 268 | 127 | 107 | −6 | 3 | |
| Net cash provided by operating activities | 3,971 | 2,099 | 1,062 | 413 | 362 | |
| Purchase of intangible assets | −28 | −26 | −64 | — | — | |
| Purchase of non-marketable equity securities | −20 | −77 | −18 | −66 | −15 | |
| Proceeds from divestiture, net of cash divested | 407 | 0 | 0 | — | — | |
| Other investing activities | −373,000 | −4 | 4 | 4 | 12 | |
| Net cash provided by (used in) investing activities | 358 | −107 | −78 | −1,371 | −1,215 | |
| Repurchases of common stock | −2,192 | −981 | −1,154 | −339 | 0 | |
| Payments of withholding taxes related to net share settlement | −392 | −1,144 | −246 | −28 | 0 | |
| Principal repayments of debt | −200 | −4,225 | −498 | −26 | −720 | |
| Payments of deferred acquisition costs | 0 | 0 | −34 | −124 | −234 | |
| Principal payments of finance leases | −19 | −21 | −20 | −24 | −15 | |
| Payments of licensed asset obligation | −14 | 0 | −27 | −17 | −18 | |
| Payments of debt issuance cost | −2 | −36 | −5 | 0 | −15 | |
| Proceeds from issuance of debt | 200 | 4,615 | 395 | 0 | — | |
| Proceeds from issuance of common stock upon exercise of stock options and purchase of ESPP shares | 25 | 42 | 26 | 31 | — | |
| Net cash used in financing activities | −2,593 | −1,750 | −1,563 | −527 | 3,110 | |
| Effect of foreign exchange rate on cash and cash equivalents | 9 | −3 | 778,000 | — | — | |
| Net increase in cash and cash equivalents, including cash classified within current assets of discontinued operations | 1,746 | 239 | −578 | −1,490 | 2,253 | |
| Less: net decrease in cash classified within current assets of discontinued operations | −44 | 0 | 0 | — | — | |
| Net (decrease) increase in cash and cash equivalents | 1,790 | 239 | −578 | — | — | |
| Non-cash consideration received from divestiture | 285 | 0 | 0 | — | — | |
| Right-of-use assets obtained in exchange for lease obligations, net of modifications | −29 | 26 | 120 | — | — | |
| Accrued withholding taxes related to net share settlement of restricted stock units | 0 | 9 | 0 | 0 | — | |
| Cash paid for income taxes, net of refunds | 195 | 67 | 75 | 86 | 91 | |
| Cash paid for interest | 199 | 271 | 249 | 166 | 77 |