Lulu's Fashion Lounge Holdings, Inc.
Business
Lulu’s Fashion Lounge Holdings, Inc. is a customer-driven, digitally-native attainable luxury fashion brand for women that primarily operates direct-to-consumer e-commerce. It offers modern, feminine apparel, dresses, footwear, accessories and bridal products, supported by personal stylists, a bridal concierge, fit experts and customer care services. The company’s operations include digital retail and merchandising, a data-driven product creation and reorder model, personalized styling and wholesale partnerships with department stores and brick-and-mortar retailers. Lulus distributes primarily through its website, mobile app and social channels, with wholesale accounts and shipping to international customers.
Summary from filing dated 2025-03-27
Financials
Consolidated Statement of Income
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Net revenue | 282 | 316 | 355 | 440 | 376 | |
| Cost of revenue | 160 | 186 | 207 | 248 | 199 | |
| Gross profit | 122 | 130 | 148 | 191 | 177 | |
| Selling and marketing expenses | 67 | 73 | 76 | 84 | 67 | |
| General and administrative expenses | 68 | 81 | 92 | 99 | 88 | |
| Goodwill impairment | 0 | 28 | 0 | 0 | — | |
| Loss from operations | −13 | −52 | −20 | 9 | 22 | |
| Interest expense | −2 | −1 | −2 | −1 | — | |
| Other income, net | 2 | 705,000 | 933,000 | 136,000 | 85,000 | |
| Loss before benefit (provision) for income taxes | −14 | −53 | −21 | 8 | 8 | |
| Income tax benefit (provision) | −188,000 | −2 | 2 | −4 | 6 | |
| Net loss and comprehensive loss | −14 | −55 | −19 | 4 | 2 | |
| Basic loss per share (In dollars per share) | −4.9 | −20 | −7.27 | 0.1 | −6.08 | |
| Diluted loss per share (In dollars per share) | −4.9 | −20 | −7.27 | 0.1 | −6.08 | |
| Basic weighted-average shares outstanding (In shares) | 3 | 3 | 3 | 39 | 20 | |
| Diluted weighted-average shares outstanding (In shares) | 3 | 3 | 3 | 39 | 20 |
Consolidated Balance Sheet
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Cash and cash equivalents | 3 | 4 | 3 | 10 | 11 | |
| Accounts receivable | 2 | 2 | 4 | 4 | 6 | |
| Inventory, net | 32 | 34 | 35 | 43 | 22 | |
| Assets for recovery | 2 | 2 | 3 | 4 | 4 | |
| Income tax refund receivable, net | 1 | 4 | 3 | 4 | 748,000 | |
| Prepaids and other current assets | 4 | 4 | 5 | 4 | 5 | |
| Total current assets | 44 | 52 | 53 | 69 | 49 | |
| Property and equipment, net | 2 | 4 | 5 | 4 | 3 | |
| Goodwill | 7 | 7 | 35 | 35 | 35 | |
| Tradename | 19 | 19 | 19 | 19 | 19 | |
| Intangible assets, net | 3 | 3 | 3 | 3 | 2 | |
| Lease right-of-use assets | 15 | 24 | 30 | 33 | — | |
| Other noncurrent assets | 639,000 | 698,000 | 5 | 4 | 5 | |
| Total assets | 89 | 108 | 149 | 167 | 114 | |
| Accounts payable | 8 | 11 | 9 | 5 | 4 | |
| Accrued expenses and other current liabilities | 17 | 16 | 18 | 18 | 22 | |
| Returns reserve | 10 | 10 | 8 | 9 | 10 | |
| Stored-value card liability | 18 | 18 | 13 | 11 | 7 | |
| Asset based revolving credit facility - current | 14 | — | — | — | — | |
| Revolving line of credit | — | 13 | 8 | — | — | |
| Lease liabilities, current | 6 | 7 | 6 | 4 | — | |
| Total current liabilities | 75 | 74 | 62 | 48 | 43 | |
| Lease liabilities, noncurrent | 10 | 20 | 25 | 29 | — | |
| Other noncurrent liabilities | 898,000 | 852,000 | 1 | 623,000 | 1 | |
| Total liabilities | 86 | 95 | 88 | 102 | 69 | |
| Commitments and Contingencies (Note 7) | — | — | — | — | — | |
| Preferred stock: $0.001 par value, 10,000,000 shares authorized, and no shares issued or outstanding | — | — | — | — | — | |
| Common stock: $0.001 par value, 250,000,000 shares authorized; 2,971,729 and 2,804,542 shares issued and outstanding as of December 28, 2025 and December 29, 2024, respectively | 43,000 | 42,000 | 41,000 | 39,000 | 38,000 | |
| Additional paid-in capital | 267 | 262 | 254 | 239 | 222 | |
| Accumulated deficit | −262 | −248 | −193 | −174 | −178 | |
| Treasury stock, at cost, 146,555 shares and 22,621 shares as of December 28, 2025 and December 29, 2024, respectively | −1 | −496,000 | — | — | — | |
| Total stockholders' equity | 3 | 13 | 61 | 65 | 45 | |
| Total liabilities and stockholders' equity | 89 | 108 | 149 | 167 | 114 |
Consolidated Statement of Cash Flows
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Net loss | −14 | −55 | −19 | 4 | 2 | |
| Depreciation and amortization | 5 | 5 | 5 | 4 | 3 | |
| Noncash lease expense | 5 | 4 | 4 | 3 | — | |
| Gain on lease modification | −100,000 | — | — | — | — | |
| Gain on lease termination | −200,000 | — | — | — | — | |
| Amortization of debt discount and debt issuance costs | 544,000 | 159,000 | 156,000 | 157,000 | 2 | |
| Loss on disposal of property and equipment | 2,000 | 276,000 | 19,000 | — | — | |
| Equity-based compensation expense | 4 | 8 | 18 | 16 | 14 | |
| Deferred income taxes | — | 4 | −3 | 2 | −2 | |
| Accounts receivable | 446,000 | 1 | 366,000 | 2 | −2 | |
| Inventories | 2 | 1 | 8 | −21 | −5 | |
| Assets for recovery | 186,000 | 728,000 | 779,000 | −136,000 | −3 | |
| Income taxes (receivable) payable | 3 | −832,000 | 3 | −4 | 2 | |
| Prepaid and other current assets | 101,000 | 1 | −2 | 694,000 | −3 | |
| Accounts payable | −3 | 2 | 4 | 1 | −3 | |
| Accrued expenses and other current liabilities | 2 | 5 | 918,000 | 2 | 21 | |
| Operating lease liabilities | −4 | −3 | −3 | −3 | — | |
| Other noncurrent liabilities | 47,000 | 368,000 | −46,000 | 8,000 | −1 | |
| Net cash provided by operating activities | 1 | 3 | 15 | 6 | 27 | |
| Capitalized software development costs | −2 | −2 | −2 | −3 | −2 | |
| Purchases of property and equipment | −350,000 | −1 | −2 | −3 | −1 | |
| Other | 35,000 | — | −68,000 | −112,000 | −425,000 | |
| Net cash used in investing activities | −2 | −3 | −4 | −5 | −3 | |
| Proceeds from issuance of common stock under ESPP | 69,000 | 239,000 | 487,000 | — | — | |
| Principal payments on finance lease obligations | −1 | −1 | −983,000 | −786,000 | — | |
| Withholding tax payments related to vesting of RSUs and 2023 Bonus Plan | −240,000 | −1 | −2 | −1 | — | |
| Repurchase of common stock | −886,000 | −496,000 | — | — | — | |
| Other | — | — | −6,000 | −32,000 | −24,000 | |
| Net cash provided by (used in) financing activities | −1 | 2 | −19 | −3 | −28 | |
| Net increase (decrease) in cash and cash equivalents | −2 | 2 | −8 | −2 | −4 | |
| Income taxes, net | −3 | −1 | −2 | 6 | 6 | |
| Interest | 2 | 1 | 2 | 893,000 | 9 | |
| Operating leases | 5 | 5 | 5 | 5 | — | |
| Finance leases | 1 | 1 | 1 | 786,000 | — | |
| Right-of-use assets acquired under operating lease obligations | — | — | 1 | 2 | — | |
| Assets acquired under finance lease obligations | — | 42,000 | 983,000 | 5 | — | |
| Purchases of property and equipment included in accounts payable and accrued expenses | 12,000 | 3,000 | 175,000 | 259,000 | 55,000 | |
| Capitalized software development costs included in accrued expenses | 40,000 | — | — | — | — | |
| Remeasurement of operating lease right-of-use assets for lease modification | 4 | — | — | 2 | — | |
| Derecognition of operating lease liabilities and assets upon lease termination | 342,000 | — | — | — | — |