Cricut, Inc.
Business
Cricut, Inc. operates a consumer creativity platform that enables users to design and produce personalized DIY goods by integrating cloud-based software with connected cutting machines. It offers connected cutting machines, accessories, materials, a cloud design app (Cricut Design Space), à la carte digital content, and subscription services (Cricut Access) to access images, fonts and ready-to-make projects. Its business is organized around product categories: connected machines; design app and subscriptions; and extensions, accessories and materials, supported by content and community programs. Cricut sells globally through direct-to-consumer channels, app stores, distributors and major brick-and-mortar and online retailers.
Summary from filing dated 2025-03-05
Financials
Consolidated Statement of Income
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Total revenue | 709 | 713 | 765 | 886 | 1,306 | |
| Cost of Revenue | 318 | 360 | 422 | 536 | 849 | |
| Gross profit | 390 | 353 | 343 | 350 | 457 | |
| Research and development | 67 | 60 | 65 | 77 | 80 | |
| Sales and marketing | 159 | 143 | 123 | 130 | 134 | |
| General and administrative | 68 | 73 | 85 | 63 | 51 | |
| Total operating expenses | 294 | 277 | 273 | 270 | 265 | |
| Income from operations | 96 | 76 | 70 | 80 | 192 | |
| Interest income | 11 | 11 | 8 | 2 | 181,000 | |
| Interest expense | −567,000 | −326,000 | −323,000 | −289,000 | −298,000 | |
| Other income | 1 | 2 | 2 | 508,000 | 85,000 | |
| Total other income, net | 12 | 13 | 10 | 2 | −32,000 | |
| Income before provision for income taxes | 108 | 89 | 80 | 82 | 192 | |
| Provision for income taxes | 31 | 26 | 26 | 21 | 52 | |
| Net income | 77 | 63 | 54 | 61 | 140 | |
| Change in net unrealized gains (losses) on marketable securities, net of tax | −251,000 | −136,000 | 711,000 | −300,000 | 0 | |
| Change in foreign currency translation adjustment, net of tax | 423,000 | −147,000 | 41,000 | −120,000 | −64,000 | |
| Comprehensive income | 77 | 63 | 54 | 60 | 140 | |
| Earnings per share, basic (in dollars per share) | 0.36 | 0.29 | 0.25 | 0.28 | 0.67 | |
| Earnings per share, diluted (in dollars per share) | 0.35 | 0.29 | 0.24 | 0.28 | 0.64 | |
| Weighted-average common shares outstanding, basic (in shares) | 215 | 215 | 217 | 214 | 209 | |
| Weighted-average common shares outstanding, diluted (in shares) | 217 | 216 | 220 | 221 | 220 |
Consolidated Balance Sheet
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Cash and cash equivalents | 256 | 232 | 142 | 225 | 242 | |
| Marketable securities | 19 | 105 | 103 | 74 | 0 | |
| Accounts receivable, net | 92 | 102 | 111 | 137 | 200 | |
| Inventories | 103 | 115 | 244 | 352 | 454 | |
| Prepaid expenses and other current assets | 29 | 26 | 19 | 24 | 33 | |
| Total current assets | 500 | 580 | 620 | 811 | 928 | |
| Property and equipment, net | 40 | 38 | 48 | 63 | 53 | |
| Operating lease right-of-use assets | 11 | 14 | 12 | 17 | 18 | |
| Deferred tax assets | 13 | 39 | 35 | 24 | 3 | |
| Other assets | 17 | 22 | 35 | 33 | 2 | |
| Total assets | 581 | 693 | 750 | 950 | 1,006 | |
| Accounts payable | 72 | 53 | 77 | 63 | 205 | |
| Accrued expenses and other current liabilities | 71 | 76 | 72 | 70 | 69 | |
| Deferred revenue, current portion | 50 | 45 | 40 | 35 | 31 | |
| Operating lease liabilities, current portion | 4 | 4 | 5 | 5 | 4 | |
| Dividends payable, current portion | 24 | 24 | 2 | 81 | 0 | |
| Total current liabilities | 221 | 203 | 196 | 254 | 308 | |
| Operating lease liabilities, net of current portion | 8 | 11 | 9 | 14 | 16 | |
| Deferred revenue, net of current portion | 3 | 3 | 3 | 4 | 5 | |
| Other non-current liabilities | 5 | 9 | 7 | 5 | 3 | |
| Total liabilities | 237 | 226 | 215 | 277 | 332 | |
| Commitments and contingencies (Note 12) | — | — | — | — | — | |
| Preferred stock, par value $0.001 per share, 100,000,000 shares authorized, and no shares issued and outstanding as of December 31, 2025 and December 31, 2024. | 0 | 0 | 0 | 0 | 0 | |
| Common stock, par value $0.001 per share, 1,250,000,000 shares authorized as of December 31, 2025, 211,336,284 and 213,295,922 shares issued and outstanding as of December 31, 2025 and 2024, respectively. | 211,000 | 213,000 | 218,000 | 220,000 | 222,000 | |
| Additional paid-in capital | 339 | 467 | 506 | 673 | 717 | |
| Retained earnings | 4 | 0 | 29 | 0 | −44 | |
| Accumulated other comprehensive income (loss) | 166,000 | −6,000 | 277,000 | −475,000 | −55,000 | |
| Total stockholders equity | 344 | 467 | 535 | 673 | 674 | |
| Total liabilities and stockholders equity | 581 | 693 | 750 | 950 | 1,006 |
Consolidated Statement of Cash Flows
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Depreciation and amortization (including amortization of debt issuance costs) | 24 | 29 | 30 | 27 | 19 | |
| Reversal of (provision for) expected losses | −2 | 3 | 2 | −64,000 | 1 | |
| Impairments | 600,000 | 500,000 | 10 | 3 | 0 | |
| Stock-based compensation | 35 | 45 | 47 | 41 | 38 | |
| Deferred income tax | 26 | −4 | −11 | −20 | −135,000 | |
| Non-cash lease expense | 3 | 5 | 5 | 5 | 4 | |
| Provision for inventory obsolescence, net | −20 | −5 | 26 | 11 | 5 | |
| Unrealized foreign currency (gain) / loss | −1 | 1 | 88,000 | −1 | 0 | |
| Other | −714,000 | −2 | −2 | −440,000 | −2,000 | |
| Accounts receivable | 13 | 5 | 24 | 64 | −38 | |
| Inventories | 41 | 150 | 78 | 63 | −208 | |
| Prepaid expenses and other current assets | −2 | −7 | 4 | 9 | −28 | |
| Other assets | −3 | −1 | 869,000 | −51,000 | −934,000 | |
| Accounts payable | 17 | −23 | 14 | −140 | −47 | |
| Accrued expenses, other current liabilities and other non-current liabilities | −9 | 7 | 8 | −2 | 4 | |
| Operating lease liabilities | −4 | −5 | −5 | −5 | −5 | |
| Deferred revenue | 5 | 5 | 5 | 3 | 9 | |
| Net cash and cash equivalents provided by operating activities | 200 | 265 | 288 | 118 | −105 | |
| Purchase of marketable securities | 0 | −111 | −63 | −180 | 0 | |
| Proceeds from maturities of marketable securities | 85 | 111 | 38 | 21 | 0 | |
| Purchases of property and equipment, including capitalized software development costs | −24 | −18 | −24 | −34 | −36 | |
| Net cash and cash equivalents provided by (used in) investing activities | 61 | −18 | −49 | −108 | −36 | |
| Repurchases of common stock | −25 | −38 | −20 | −19 | 0 | |
| Proceeds from exercise of stock options | 0 | 0 | 383,000 | 31,000 | 272,000 | |
| Employee tax withholding payments on stock-based awards | −11 | −8 | −8 | −6 | −2 | |
| Cash dividend | −202 | −110 | −294 | 0 | 0 | |
| Net cash and cash equivalents used in financing activities | −237 | −156 | −322 | −26 | 260 | |
| Effect of exchange rate on changes on cash and cash equivalents | 634,000 | −252,000 | 110,000 | −221,000 | −127,000 | |
| Net increase (decrease) in cash and cash equivalents | 24 | 90 | −83 | −17 | 119 | |
| Cash paid during the period for income taxes | 15 | 44 | 24 | 29 | 81 | |
| Right-of-use assets obtained in exchange for new operating lease liabilities | 371,000 | 6 | 280,000 | 4 | 7 | |
| Property and equipment included in accounts payable, accrued expenses and other current liabilities | 3 | 2 | 3 | 4 | 3 | |
| Tax withholdings on stock-based awards included in accrued expenses and other current liabilities | 652,000 | 463,000 | 451,000 | 1 | 860,000 | |
| Stock-based compensation capitalized for software development costs | 2 | 2 | 2 | 2 | 2 | |
| Dividends declared but unpaid | 24 | 24 | 2 | 81 | 0 |