SEMrush Holdings, Inc.
Business
SEMrush Holdings, Inc. is an online visibility management software-as-a-service platform that enables companies to identify and reach the right audiences across digital channels. It offers AI-powered tools and data-driven products focused on search engine optimization, paid advertising, social media management, local marketing, brand marketing, content marketing, competitive intelligence, and analytics. The company organizes its offerings into interconnected marketing channel hubs and tiered subscription solutions, including self-service, sales-assisted, and enterprise sales motions. SEMrush distributes its platform globally via digital channels, partnerships, integrations, and multiple go-to-market motions.
Summary from filing dated 2025-03-03
Financials
Consolidated Statement of Income
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Revenue | 444 | 377 | 308 | 254 | 188 | |
| Cost of revenue | 86 | 65 | 52 | 49 | 42 | |
| Gross profit | 357 | 311 | 255 | 206 | 146 | |
| Sales and marketing | 177 | 144 | 127 | 127 | 81 | |
| Research and development | 97 | 80 | 57 | 41 | 24 | |
| General and administrative | 106 | 79 | 77 | 63 | 43 | |
| Exit Costs | 0 | 0 | 1 | 11 | 0 | |
| Total operating expenses | 380 | 303 | 263 | 242 | 149 | |
| (Loss) income from operations | −23 | 8 | −8 | −36 | −2 | |
| Other income, net | 13 | 12 | 12 | 3 | −522,000 | |
| (Loss) income before income taxes | −10 | 20 | 5 | −33 | −3 | |
| Provision for income taxes | 9 | 13 | 4 | 931,000 | 270,000 | |
| Net (loss) income | −19 | 7 | 950,000 | −34 | −3 | |
| Net loss attributable to noncontrolling interest in consolidated subsidiaries | −540,000 | −861,000 | 0 | 0 | 0 | |
| Net (loss) income attributable to Semrush Holdings, Inc. | −19 | 8 | 950,000 | −34 | −3 | |
| Net (loss) income attributable to Semrush Holdings, Inc. per share attributable to common stockholdersbasic (in dollars per share) | −0.13 | 0.06 | 0.01 | −0.24 | −0.03 | |
| Net (loss) income attributable to Semrush Holdings, Inc. per share attributable to common stockholdersdiluted (in dollars per share) | −0.13 | 0.06 | 0.01 | −0.24 | −0.03 | |
| Weighted-average number of shares of common stock used in computing net (loss) income per share attributable to common stockholdersbasic (in shares) | 149 | 146 | 143 | 141 | 127 | |
| Weighted-average number of shares of common stock used in computing net (loss) income per share attributable to common stockholdersdiluted (in shares) | 149 | 149 | 146 | 141 | 127 | |
| Foreign currency translation adjustments | 5 | −2 | 451,000 | −851,000 | −230,000 | |
| Unrealized gain on investments | 18,000 | 116,000 | 3,000 | −125,000 | 0 | |
| Comprehensive (loss) income | −15 | 6 | 1 | −35 | −4 | |
| Comprehensive loss attributable to noncontrolling interest in consolidated subsidiaries | −540,000 | −861,000 | 0 | 0 | 0 | |
| Comprehensive (loss) income attributable to Semrush Holdings, Inc. | −14 | 7 | 1 | −35 | −4 |
Consolidated Balance Sheet
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Cash and cash equivalents | 264 | 49 | 59 | 80 | 270 | |
| Short-term investments | 5 | 187 | — | — | — | |
| Accounts receivable, net | 26 | 9 | 8 | 4 | 2 | |
| Deferred contract costs, current portion | 13 | 10 | 9 | 7 | 6 | |
| Prepaid expenses and other current assets | 16 | 22 | 10 | 9 | 5 | |
| Total current assets | 325 | 276 | 266 | 257 | 284 | |
| Property and equipment, net | 5 | 7 | 7 | 8 | 8 | |
| Operating lease right-of-use assets | 11 | 11 | 14 | 12 | 12 | |
| Intangible assets, net | 41 | 32 | 16 | 10 | 3 | |
| Goodwill | 60 | 56 | 25 | 7 | 2 | |
| Deferred contract costs, net of current portion | 6 | 3 | 4 | 2 | 2 | |
| Other long-term assets | 6 | 6 | 633,000 | 2 | 1 | |
| Total assets | 454 | 391 | 331 | 299 | 300 | |
| Accounts payable | 24 | 10 | 9 | 15 | 10 | |
| Accrued expenses | 27 | 20 | 20 | 18 | 19 | |
| Deferred revenue | 93 | 72 | 58 | 49 | 40 | |
| Current portion of operating lease liabilities | 5 | 5 | 4 | 4 | 0 | |
| Other current liabilities | 4 | 7 | 3 | 2 | 2 | |
| Total current liabilities | 154 | 114 | 94 | 89 | 72 | |
| Deferred revenue, net of current portion | 469,000 | 235,000 | 331,000 | 122,000 | 237,000 | |
| Deferred tax liability | 1 | 2 | 839,000 | 11,000 | 268,000 | |
| Operating lease liabilities, net of current portion | 7 | 8 | 10 | 9 | 0 | |
| Other long-term liabilities | 13,000 | 1 | 1 | 1 | 2 | |
| Total liabilities | 163 | 125 | 107 | 99 | 75 | |
| Commitments and contingencies (Note 15) | — | — | — | — | — | |
| Undesignated preferred stock, $0.00001 par value 100,000 shares authorized, and no shares issued or outstanding as of December 31, 2025 or 2024 | 0 | 0 | 0 | 0 | 0 | |
| Additional paid-in capital | 369 | 323 | 292 | 274 | 265 | |
| Accumulated other comprehensive income (loss) | 2 | −2 | −752,000 | −1 | −230,000 | |
| Accumulated deficit | −83 | −64 | −72 | −73 | −39 | |
| Total stockholders' equity attributable to Semrush Holdings, Inc. | 289 | 257 | 219 | 200 | 226 | |
| Noncontrolling interest in consolidated subsidiaries | 2 | 10 | 5 | 0 | — | |
| Total stockholders equity | 291 | 266 | 224 | 200 | 226 | |
| Total liabilities and stockholders' equity | 454 | 391 | 331 | 299 | 300 |
Consolidated Statement of Cash Flows
| Concept | Trend | FY 2025 2025-12-31 | FY 2024 2024-12-31 | FY 2023 2023-12-31 | FY 2022 2022-12-31 | FY 2021 2021-12-31 |
|---|---|---|---|---|---|---|
| Depreciation and amortization expense | 14 | 10 | 7 | 7 | 4 | |
| Amortization of deferred contract costs | 15 | 12 | 10 | 9 | 6 | |
| Amortization (accretion) of premiums and discounts on investments | −2 | −3 | −6 | 0 | 0 | |
| Non-cash lease expense | 5 | 5 | 4 | 5 | 0 | |
| Stock-based compensation expense | 53 | 28 | 15 | 7 | 3 | |
| Non-cash interest expense | 0 | 0 | 209,000 | 242,000 | 211,000 | |
| Change in fair value included in other income, net | −948,000 | −1 | −4 | — | — | |
| Deferred taxes | −370,000 | −1 | 301,000 | −253,000 | 59,000 | |
| Intangible asset impairment expense | 188,000 | 511,000 | 122,000 | 642,000 | 0 | |
| Other non-cash items | 2 | 978,000 | 858,000 | 0 | 0 | |
| Accounts receivable | −18 | 708,000 | −4 | −3 | −791,000 | |
| Deferred contract costs | −20 | −13 | −14 | −9 | −9 | |
| Prepaid expenses and other current assets | −2 | −5 | −2 | −2 | −3 | |
| Accounts payable | 13 | 450,000 | −7 | 7 | 2 | |
| Accrued expenses | 5 | 1 | 2 | −848,000 | 12 | |
| Other current liabilities | 3,000 | −507,000 | −238,000 | −394,000 | 0 | |
| Deferred revenue | 22 | 8 | 9 | 9 | 14 | |
| Other long-term liabilities | −357,000 | 91,000 | 0 | 94,000 | 0 | |
| Change in operating lease liability | −5 | −4 | −4 | −4 | 0 | |
| Net cash provided by operating activities | 60 | 47 | 8 | −10 | 24 | |
| Purchases of property and equipment | −2 | −4 | −2 | −4 | −2 | |
| Capitalization of internal-use software costs | −15 | −8 | −5 | −2 | −1 | |
| Purchases of short-term investments | −141 | −151 | −258 | −158 | 0 | |
| Proceeds from sales and maturities of short-term investments | 325 | 148 | 242 | 0 | 0 | |
| Purchases of convertible debt securities | 0 | −4 | −326,000 | — | — | |
| Funding of investment loan receivables | 0 | −8 | 0 | 0 | — | |
| Proceeds from repayment of investment loan receivables | 8 | 0 | 0 | — | — | |
| Cash paid for acquisition of assets and businesses, net of cash acquired | −6 | −26 | −5 | −14 | −350,000 | |
| Purchase of noncontrolling interest | −6 | −5 | 0 | 0 | — | |
| Purchases of other investments | 0 | −196,000 | −150,000 | 0 | 0 | |
| Net cash provided by (used in) investing activities | 163 | −58 | −29 | −180 | −5 | |
| Proceeds from exercise of stock options | 4 | 4 | 2 | 981,000 | 1 | |
| Proceeds from issuance of shares in connection with Employee Stock Purchase Plan | 0 | 0 | 264,000 | 758,000 | 0 | |
| Taxes paid related to net share settlement of equity awards | −10 | 0 | 0 | — | — | |
| Repayment of acquired debt | −1 | −2 | 0 | 0 | — | |
| Payment of finance leases | −189,000 | −630,000 | −3 | −2 | −1 | |
| Net cash (used in) provided by financing activities | −8 | 2 | −19,000 | −345,000 | 215 | |
| Effect of exchange rate changes on cash and cash equivalents | 415,000 | −432,000 | 184,000 | −275,000 | −230,000 | |
| Increase (decrease) in cash, cash equivalents and restricted cash | 215 | −10 | −21 | −190 | 234 | |
| Cash paid for interest | 140,000 | 0 | 197,000 | 229,000 | 321,000 | |
| Cash paid for income taxes (See Note 12) | 15 | 13 | 3 | 603,000 | 248,000 | |
| Property and equipment purchases included in accounts payable | 0 | 49,000 | 585,000 | 0 | 0 | |
| Unrealized gain on short-term investments | 18,000 | 116,000 | 3,000 | −125,000 | — | |
| Right-of-use assets obtained in exchange for new operating lease liabilities | 5 | 3 | 6 | 18 | 0 | |
| Accrued purchase consideration | 200,000 | 4 | 2 | 0 | 0 |