ADOBE INC.ADBE
ADOBE INC. Segments Disclosure
INDUSTRY SEGMENT, GEOGRAPHIC INFORMATION AND SIGNIFICANT CUSTOMERS
We report segment information based on the “management” approach. The management approach designates the internal reporting used by management for making decisions and assessing performance as the source of our reportable segments.
Our CEO, the chief operating decision maker, reviews revenue and gross margin information for each of our reportable segments, but does not review operating expenses on a segment by segment basis. In addition, with the exception of goodwill and intangible assets, we do not identify or allocate our assets by the reportable segments.
Our business is organized into three reportable segments: Digital Media, Digital Experience (formerly Digital Marketing), and Publishing (formerly Print and Publishing). These segments provide our senior management with a comprehensive financial view of our key businesses. Our segments are aligned around our two strategic growth opportunities described above, placing our Publishing business in a third segment that contains some of our mature products and solutions.
For fiscal 2018, we have the following reportable segments:
• | Digital Media—Our Digital Media segment provides tools and solutions that enable individuals, small and medium businesses and enterprises to create, publish, promote and monetize their digital content anywhere. Our customers include traditional content creators, web application developers and digital media professionals, as well as their management in marketing departments and agencies, companies and publishers. Our customers also include knowledge workers who create, collaborate and distribute documents. |
• | Digital Experience—Our Digital Experience segment provides solutions and services for how digital advertising and marketing are created, managed, executed, measured and optimized. Our customers include digital marketers, advertisers, publishers, merchandisers, web analysts, chief marketing officers, chief information officers and chief revenue officers. This segment also includes our marketing cloud platform offerings and commerce platform offerings from the Magento and Marketo acquisitions in the third and fourth quarter of fiscal 2018, respectively. |
• | Publishing—Our Publishing segment addresses market opportunities ranging from the diverse authoring and publishing needs of technical and business publishing to our legacy type and OEM printing businesses. It also includes our web conferencing and document and forms platforms effective fiscal 2018. |
In fiscal 2018, we moved our legacy enterprise offerings—Adobe Connect web conferencing platform and Adobe LiveCycle, an enterprise document and forms platform—from our Digital Experience segment into Publishing, in order to more closely align our Digital Experience business with the strategic growth opportunity. Prior year information in the tables below have been reclassified to reflect this change.
Our segment results for fiscal 2018, 2017 and 2016 were as follows (dollars in thousands):
Digital Media | Digital Experience | Publishing | Total | ||||||||||||
Fiscal 2018 | |||||||||||||||
Revenue | $ | 6,325,315 | $ | 2,443,745 | $ | 260,948 | $ | 9,030,008 | |||||||
Cost of revenue | 249,386 | 922,414 | 23,199 | 1,194,999 | |||||||||||
Gross profit | $ | 6,075,929 | $ | 1,521,331 | $ | 237,749 | $ | 7,835,009 | |||||||
Gross profit as a percentage of revenue | 96 | % | 62 | % | 91 | % | 87 | % | |||||||
Fiscal 2017 | |||||||||||||||
Revenue | $ | 5,010,579 | $ | 2,030,324 | $ | 260,602 | $ | 7,301,505 | |||||||
Cost of revenue | 239,994 | 747,005 | 23,492 | 1,010,491 | |||||||||||
Gross profit | $ | 4,770,585 | $ | 1,283,319 | $ | 237,110 | $ | 6,291,014 | |||||||
Gross profit as a percentage of revenue | 95 | % | 63 | % | 91 | % | 86 | % | |||||||
Fiscal 2016 | |||||||||||||||
Revenue | $ | 3,941,011 | $ | 1,631,426 | $ | 281,993 | $ | 5,854,430 | |||||||
Cost of revenue | 231,074 | 559,938 | 28,896 | 819,908 | |||||||||||
Gross profit | $ | 3,709,937 | $ | 1,071,488 | $ | 253,097 | $ | 5,034,522 | |||||||
Gross profit as a percentage of revenue | 94 | % | 66 | % | 90 | % | 86 | % | |||||||
The tables below list our revenue and property and equipment, net, by geographic area for fiscal 2018, 2017 and 2016 (in thousands). With the exception of property and equipment, we do not identify or allocate our assets (including long-lived assets) by geographic area.
Revenue | 2018 | 2017 | 2016 | ||||||||
Americas: | |||||||||||
United States | $ | 4,632,469 | $ | 3,830,845 | $ | 3,087,764 | |||||
Other | 484,296 | 385,686 | 312,371 | ||||||||
Total Americas | 5,116,765 | 4,216,531 | 3,400,135 | ||||||||
EMEA | 2,550,062 | 1,985,105 | 1,619,153 | ||||||||
APAC: | |||||||||||
Japan | 609,361 | 524,254 | 401,205 | ||||||||
Other | 753,820 | 575,615 | 433,937 | ||||||||
Total APAC | 1,363,181 | 1,099,869 | 835,142 | ||||||||
Revenue | $ | 9,030,008 | $ | 7,301,505 | $ | 5,854,430 | |||||
Property and Equipment | 2018 | 2017 | 2016 | ||||||||
Americas: | |||||||||||
United States | $ | 882,145 | $ | 753,393 | $ | 642,823 | |||||
Other | 30,475 | 2,797 | 559 | ||||||||
Total Americas | 912,620 | 756,190 | 643,382 | ||||||||
EMEA | 51,033 | 54,181 | 48,662 | ||||||||
APAC: | |||||||||||
India | 93,259 | 109,051 | 106,322 | ||||||||
Other | 18,160 | 17,554 | 17,898 | ||||||||
Total APAC | 111,419 | 126,605 | 124,220 | ||||||||
Property and equipment, net | $ | 1,075,072 | $ | 936,976 | $ | 816,264 | |||||
Significant Customers
For fiscal 2018, 2017 and 2016 there were no customers that represented at least 10% of net revenue. As of fiscal year end 2018 and 2017, no single customer was responsible for over 10% of our trade receivables.
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Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2018 | Jan 25, 2019 | Showing above |
| 2017 | Jan 22, 2018 | |
| 2016 | Jan 20, 2017 | |
| 2015 | Jan 19, 2016 | |
About Segments Disclosures
Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.
Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.