§Reference·II·Assets

Goodwill & Intangibles

goodwill by segment, intangible asset amortization, and impairment testing.

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Home Depot

1,815disclosures indexed

1,805public companies

Key signals

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.

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Goodwill & Intangibles

Apple

Microsoft

Alphabet

Amazon

Meta Platforms

NVIDIA

Tesla

JPMorgan Chase

Visa

Mastercard

Walmart

Exxon Mobil

Johnson & Johnson

UnitedHealth

Procter & Gamble

Home Depot

Track goodwill & intangibles disclosures across the companies you watch.