Bark, Inc.BARK

Bark, Inc. Revenue Disclosure

10-KFiled Jun 4, 20252 min read
REVENUE FROM CONTRACTS WITH CUSTOMERS
The Company’s standard payment terms vary but do not result in a significant delay between the timing of invoice and payment. The Company occasionally negotiates other payment terms during the contracting process for its Commerce business. The Company has elected the practical expedient to not adjust the total consideration within a contract to reflect a financing component when the duration of the financing is one year or less.
Disaggregated Revenue
Revenue disaggregated by significant revenue stream for the fiscal years ended March 31, 2025, 2024, and 2023 were as follows (in thousands):
Fiscal Year Ended
March 31,
202520242023
Revenue
Direct to Consumer:
Toys & Accessories(1)
$262,307 $284,676 $307,045 
Consumables(1)
147,683 151,770 164,949 
Other(2)
5,847 — — 
Total Direct to Consumer$415,837 $436,446 $471,994 
Commerce68,345 53,738 63,321 
Revenue$484,182 $490,184 $535,315 
(1) The allocation between Toys & Accessories and Consumables includes estimates and was determined utilizing data on stand-alone selling prices that the Company charges for similar offerings, and also reflects historical pricing practices.
(2) Other Direct to Consumer revenue is derived from BARK Air.
Contract Liability
The Company’s contract liability primarily represents cash collections from its customers prior to delivery of subscription products, which is recorded as deferred revenue on the consolidated balance sheets. Deferred revenue is recognized as revenue upon the delivery of the box or product.
Deferred revenue was $21.3 million, $26.0 million, and $27.8 million as of March 31, 2025, 2024, and 2023, respectively. During the fiscal years ended March 31, 2025, 2024, and 2023, the Company recognized $26.0 million,
$27.8 million, and $31.5 million of revenue included in deferred revenue as of March 31, 2024, 2023, and 2022, respectively.
Performance Obligations
A performance obligation is a promise in a contract to transfer a distinct good or service to the customer and is the unit of account. Performance obligations are satisfied as of a point in time when control of promised goods are transferred to customers. The Company has elected to not disclose information related to remaining performance obligations due to their original expected terms being one year or less.

Historical Timeline

Fiscal YearFiled
2025Jun 4, 2025Showing above
2024Jun 3, 2024
2023Jun 1, 2023
2022May 31, 2022

About Revenue Disclosures

Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.

Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.

Other Available Disclosures

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