Segments and Geographic Information

Segment Information

Operating segments are defined as components of an entity for which separate financial information is available and reviewed by the chief operating decision maker (“CODM”) in deciding how to allocate resources to an individual segment and in assessing performance. Specifically, our CODM uses consolidated net loss as the measure of segment profit or loss for evaluating performance and allocating resources through comparison of actual amounts against budgeted and prior period amounts. The measure of segment assets is reported on the consolidated balance sheets as “Total assets”. Therefore, we operate as one operating and reportable segment as our CODM reviews consolidated financial information in managing the business.

The following table sets forth significant expense categories and other specified amounts included in consolidated net loss that are otherwise regularly provided to the CODM for the years ended December 31, 2024 and 2023:


	Year Ended December 31,
	2024		2023
Net revenue	$	189,757	$	254,065
Cost of revenue	108,693		149,833
Selling, general, and administrative expense1	48,499		58,082
Payroll and benefits expense2	54,448		65,888
Marketing expense	41,638		49,042
Other segment expenses—net3	29,797		83,679
Segment and consolidated net loss	$	(93,318)	$	(152,459)

Geographic Information

The following table presents long-lived assets by geographic area, comprising property and equipment - net, definite-lived intangible assets, and operating lease right-of-use assets:


(in thousands)	December 31, 2024		December 31, 2023
Long-lived assets:
United States	$	51,065	$	79,786
International	4,884		13,465
Total long-lived assets	$	55,949	$	93,251

The following table disaggregates our net revenue by geographic area, where no individual foreign country contributed in excess of 10% of net revenue for the years ended December 31, 2024 and 2023. We recognized the following net revenue by geographic area based on the primary shipping address of the customer for digital or third-party sales, and based on the physical store location for retail store sales:


(in thousands)	December 31, 2024		December 31, 2023
Net revenue:
United States	$	143,870	$	191,054
International	45,887		63,011
Total net revenue	$	189,757	$	254,065

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.

Allbirds, Inc. Segments Disclosure

About Segments Disclosures

Other Available Disclosures