BUSINESS SEGMENT INFORMATION
BMS operates in a single segment engaged in the discovery, development, licensing, manufacturing, marketing, distribution and sale of innovative medicines that help patients prevail over serious diseases. A global research and development organization and supply chain organization are responsible for the discovery, development, manufacturing and supply of products. Regional commercial organizations market, distribute and sell the products. The business is also supported by global corporate staff functions. Segment information is consistent with the financial information regularly reviewed by the chief executive officer for purposes of evaluating performance, allocating resources, setting incentive compensation targets, and planning and forecasting future periods.
Products are sold principally to wholesalers, and to a lesser extent, directly to distributors, retailers, hospitals, clinics, government agencies and pharmacies. Gross revenues to the three largest pharmaceutical wholesalers in the U.S. as a percentage of global gross revenues were as follows:
 
 
2017
 
2016
 
2015
McKesson Corporation
 
24
%
 
22
%
 
21
%
AmerisourceBergen Corporation
 
18
%
 
18
%
 
16
%
Cardinal Health, Inc.
 
15
%
 
14
%
 
12
%

Selected geographic area information was as follows:
 
 
Revenues
 
Property, Plant and Equipment
Dollars in Millions
 
2017
 
2016
 
2015
 
2017
 
2016
United States
 
$
11,358

 
$
10,720

 
$
8,188

 
$
3,617

 
$
3,865

Europe
 
4,988

 
4,215

 
3,491

 
1,266

 
1,003

Rest of the World(a)
 
3,877

 
3,964

 
4,142

 
118

 
112

Other(b) 
 
553

 
528

 
739

 

 

Total
 
$
20,776

 
$
19,427

 
$
16,560

 
$
5,001

 
$
4,980

(a)
Includes Japan which represented 7%, 7% and 10% of total revenues in 2017, 2016 and 2015, respectively.
(b)
Other revenues include royalties and alliance-related revenues for products not sold by our regional commercial organizations.
Product revenues and the composition of total revenues were as follows:
 
 
Year Ended December 31,
Dollars in Millions
 
2017
 
2016
 
2015
Prioritized Brands
 
 
 
 
 
 
Opdivo
 
$
4,948

 
$
3,774

 
$
942

Eliquis
 
4,872

 
3,343

 
1,860

Orencia
 
2,479

 
2,265

 
1,885

Sprycel
 
2,005

 
1,824

 
1,620

Yervoy
 
1,244

 
1,053

 
1,126

Empliciti
 
231

 
150

 
3

Established Brands
 
 
 
 
 
 
Baraclude
 
1,052

 
1,192

 
1,312

Sustiva Franchise
 
729

 
1,065

 
1,252

Reyataz Franchise
 
698

 
912

 
1,139

Hepatitis C Franchise
 
406

 
1,578

 
1,603

Other Brands
 
2,112

 
2,271

 
3,818

Total Revenues
 
$
20,776

 
$
19,427

 
$
16,560

 
 
 
 
 
 
 
Net product sales
 
$
19,258

 
$
17,702

 
$
14,045

Alliance revenues
 
1,294

 
1,629

 
2,408

Other revenues
 
224

 
96

 
107

Total Revenues
 
$
20,776

 
$
19,427

 
$
16,560

Historical Timeline

Fiscal YearFiled
2017Feb 13, 2018Showing above
2016Feb 21, 2017
2015Feb 12, 2016

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.