Segment Reporting
The Company uses the management approach for determining its reportable segments. The management approach is based upon the way that management reviews performance and allocates resources.
The Company’s chief operating decision-maker (the “CODM”) is its CEO. The Company has one operating and one reportable segment, as the CODM allocates resources and regularly reviews operations and financial performance at a consolidated level. The CODM uses consolidated net income to allocate resources for the single segment to make decisions regarding annual budget, new store openings, marketing decisions and driving the Company’s mission. The measure of the single reportable segment’s assets is reported as Total assets on the consolidated balance sheets. The accounting policies of the single reportable segment are the same as those described in Note 2.
No changes have been made to the Company’s segment during the year ended December 31, 2025. In addition, no customer represented 10% or more of total revenue for the year ended December 31, 2025, 2024 or 2023.
Financial information for the Company’s reportable segment is as follows (in thousands):
Year Ended December 31,
202520242023
Segment revenue$200,321 $160,917 $133,162 
Less:
Beverage, food and packaging costs56,323 46,491 41,923 
Labor and related expenses42,006 35,132 30,236 
Occupancy and related expenses16,087 13,107 10,832 
Other store operating expenses(1)
27,178 21,172 17,286 
Selling, general and administrative expenses41,324 25,261 20,313 
Depreciation and amortization12,199 10,364 8,523 
Pre-opening costs4,303 3,357 2,007 
Interest expense, net9,350 11,115 10,949 
Other expense (income), net7,615 1,835 (566)
Income tax expense475 270 357 
Segment loss(16,539)(7,187)(8,698)
Reconciliation of profit or loss
Adjustments and reconciling items— — — 
Consolidated net loss$(16,539)$(7,187)$(8,698)
(1)Other store operating expenses consists of credit card fees, repairs and maintenance, utilities, software subscriptions, property taxes, and other operating expenses, incidental to operating the Company’s stores, such as store supplies, insurance, business permits, and travel expense.

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.