REVENUE RECOGNITION
Revenues are accounted for in accordance with ASC 606. The Company disaggregates revenue into the following product categories:
•Vita Coco Coconut Water – This product category consists of all branded coconut water product offerings under the Vita Coco labels, where the majority ingredient is coconut water. The Company determined that the sale of the products represents a distinct performance obligation as customers can benefit from purchasing the products on their own or together with other resources that are readily available to the customers. For these products, control is transferred upon customer receipt, at which point the Company recognizes the transaction price for the product as revenue.
•Private Label – This product category consists of all Private Label product offerings, which includes coconut water and coconut oil. The Company determined the production and distribution of Private Label products represents a distinct performance obligation. Since there is no alternative use for these products and the Company has the right to payment for performance completed to date, the Company recognizes the revenue for the production of these Private Label products over time as the production for open purchase orders occurs, which may be prior to any shipment.
•Other – This product category includes Vita Coco product extensions beyond coconut water, such as coconut milk products, including Vita Coco Treats; PWR LIFT; Ever & Ever; Runa (until the Company ceased selling in December 2023); Vita Coco coconut oil sold internationally; and other revenue transactions (e.g., bulk product sales). For these products, control is transferred upon customer receipt, at which point the Company recognizes the transaction price for the product as revenue.
The Company excludes from revenues all taxes assessed by a governmental authority that are imposed on the sale of its products and collected from customers.
Disaggregation of Revenue
The following table disaggregates net revenue by product type and reportable segment:
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| December 31, 2025 |
| Americas | | International | | Consolidated |
| Vita Coco Coconut Water | $ | 424,319 | | | $ | 71,943 | | | $ | 496,262 | |
| Private Label | 62,731 | | | 25,951 | | | 88,682 | |
| Other | 21,723 | | | 3,113 | | | 24,836 | |
| Total | $ | 508,773 | | | $ | 101,007 | | | $ | 609,780 | |
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| December 31, 2024 |
| Americas | | International | | Consolidated |
| Vita Coco Coconut Water | $ | 343,288 | | | $ | 50,318 | | | $ | 393,606 | |
| Private Label | 89,900 | | | 19,324 | | | 109,224 | |
| Other | 9,155 | | | 4,028 | | | 13,183 | |
| Total | $ | 442,343 | | | $ | 73,670 | | | $ | 516,013 | |
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| December 31, 2023 |
| Americas | | International | | Consolidated |
| Vita Coco Coconut Water | $ | 317,221 | | | $ | 41,829 | | | $ | 359,050 | |
| Private Label | 103,166 | | | 18,713 | | | 121,879 | |
| Other | 9,858 | | | 2,825 | | | 12,683 | |
| Total | $ | 430,245 | | | $ | 63,367 | | | $ | 493,612 | |
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About Revenue Disclosures
Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.
Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.