REVENUE
The following table presents the Company's disaggregated revenue by similar types of products and services for the years ended December 31, 2025, December 31, 2024 and December 31, 2023:
Year Ended
December 31, 2025December 31, 2024December 31, 2023
(U.S. Dollars in thousands)
Diversified produce
$5,704,242 $5,227,569 $5,156,386 
Tropical fruit
3,079,111 2,891,836 2,697,228 
Health foods and consumer goods161,810 144,049 137,000 
Commercial cargo188,642 177,909 184,944 
Other39,102 33,980 69,710 
Total revenue, net$9,172,907 $8,475,343 $8,245,268 
The following table presents the Company's disaggregated revenue by channel for the years ended December 31, 2025, December 31, 2024 and December 31, 2023:
Year Ended
 December 31, 2025December 31, 2024December 31, 2023
Third party revenue:
(U.S. Dollars in thousands)
Retail
$5,217,039 $4,728,488 $4,819,832 
Wholesale
3,135,467 2,962,426 2,564,747 
Food service
466,564 469,439 497,687 
Commercial cargo
188,642 177,909 184,944 
Other15,049 10,685 50,416 
Revenue from sales to unconsolidated affiliates150,146 126,396 127,642 
Total revenue, net
$9,172,907 $8,475,343 $8,245,268 

About Revenue Disclosures

Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.

Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.