Viant Technology Inc.DSP

Viant Technology Inc. Goodwill & Intangibles Disclosure

10-KFiled Mar 3, 20253 min read
Goodwill and Intangible Assets, Net
The Company’s goodwill balance as of December 31, 2024 and 2023 is $19.2 million and $12.4 million, respectively. The balance as of December 31, 2024 is comprised of the Company’s November 2024 acquisition of IRIS.TV as well as the February 2017 acquisition of Adelphic. The goodwill balance was determined based on the excess of the purchase price over the fair value of the identifiable net assets acquired and represents its future revenue and earnings potential related to synergies and certain other assets acquired that do not meet the recognition criteria, such as assembled workforce.
Goodwill is tested for impairment at least annually as of the first day of the fourth fiscal quarter, or more frequently if indicators of impairment exist during the fiscal year. Refer to Note 2—Basis of Presentation and Summary of Significant Accounting Policies for additional information. In December 2024, the Company performed a qualitative impairment assessment of its goodwill in accordance with the policy. The results of this test indicated that the Company’s goodwill was not impaired. No goodwill impairment was recorded for the years ended December 31, 2024, 2023 or 2022. As of December 31, 2024, there is no accumulated goodwill impairment loss.
On November 6, 2024, the Company completed the acquisition of IRIS.TV, which was accounted for as a business combination. The total purchase price for this acquisition was $10.0 million. The purchase price consisted of $3.2 million of net assets acquired based on their estimated fair value on the acquisition date. The excess $6.8 million of the purchase price over the fair value of net assets acquired was recorded to goodwill. The goodwill from the acquisition is attributable to expected synergies and other benefits and is expected to be deductible for tax purposes.
Intangible assets primarily consist of acquired developed technology, customer relationships, and tradenames and trademarks resulting from business combinations. The Company determines the appropriate useful life of its intangible assets by performing an analysis of expected cash flows of the acquired assets. Intangible assets are amortized over their estimated useful lives using a straight-line method, which approximates the pattern in which the economic benefits are consumed. No impairment was recorded for intangible assets or other long-lived assets during the years ended December 31, 2024, 2023 or 2022.
The balance of intangible assets and accumulated amortization are as follows:
As of December 31, 2024
Remaining
Weighted-
Average
Useful Life
(years)		Gross
Amount		Accumulated
Amortization		Net
Carrying
Amount
Developed technology5.8$7,437 $(4,987)$2,450 
Customer relationships0.02,300 (2,300)— 
Trademarks/tradenames4.31,920 (1,322)598 
Total $11,657 $(8,609)$3,048 
As of December 31, 2023
Remaining
Weighted-
Average
Useful Life
(years)		Gross
Amount		Accumulated
Amortization		Net
Carrying
Amount
Developed technology0.0$4,927 $(4,927)$— 
Customer relationships0.12,300 (2,272)28 
Trademarks/tradenames2.21,400 (1,227)173 
Total$8,627 $(8,426)$201 
Amortization of intangible assets recorded in the consolidated statements of operations was as follows:
Year Ended December 31,
202420232022
Platform operations$60 $58 $700 
Sales and marketing— — — 
Technology and development— — — 
General and administrative123 408 419 
Total$183 $466 $1,119 
Estimated future amortization of intangible assets is as follows:
As of December 31,
Year2024
2025$607 
2026537 
2027524 
2028524 
2029506 
Thereafter350 
Total$3,048 
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About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.

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