Viant Technology Inc.DSP

Viant Technology Inc. Goodwill & Intangibles Disclosure

10-KFiled Mar 11, 20263 min read
Goodwill and Intangible Assets, Net
The Company’s goodwill balance as of December 31, 2025 and 2024 is $19.2 million and $19.2 million, respectively. The balance as of December 31, 2025 and 2024 is comprised of the Company’s November 2024 acquisition of IRIS.TV as well as the February 2017 acquisition of Adelphic. The goodwill balance was determined based on the excess of the purchase price over the fair value of the identifiable net assets acquired and represents its future revenue and earnings potential related to synergies and certain other assets acquired that do not meet the recognition criteria, such as assembled workforce.
Goodwill is tested for impairment at least annually as of the first day of the fourth fiscal quarter, or more frequently if indicators of impairment exist during the fiscal year. Refer to Note 2—Basis of Presentation and Summary of Significant Accounting Policies for additional information. On December 31, 2025, the Company performed a qualitative impairment assessment of its goodwill in accordance with the policy. The results of this test indicated that the Company’s goodwill was not impaired. No goodwill impairment was recorded for the years ended December 31, 2025, 2024 or 2023. As of December 31, 2025, there is no accumulated goodwill impairment loss.
On November 6, 2024, the Company completed the acquisition of IRIS.TV, which was accounted for as a business combination. The total purchase price for this acquisition was $10.0 million. The purchase price consisted of $3.2 million of net assets acquired based on their estimated fair value on the acquisition date. The excess $6.8 million of the purchase price over the fair value of net assets acquired was recorded to goodwill. The goodwill from the acquisition is attributable to expected synergies and other benefits and is deductible for tax purposes.
Intangible assets primarily consist of acquired developed technology, customer relationships, and tradenames and trademarks resulting from business combinations. The Company determines the appropriate useful life of its intangible assets by performing an analysis of expected cash flows of the acquired assets. Intangible assets are amortized over their estimated useful lives using a straight-line method, which approximates the pattern in which the economic benefits are consumed. No impairment was recorded for intangible assets during the years ended December 31, 2025, 2024 or 2023.
The balance of intangible assets and accumulated amortization are as follows:
As of December 31, 2025
Remaining
Weighted-
Average
Useful Life
(years)		Gross
Amount		Accumulated
Amortization		Net
Carrying
Amount
Developed technology4.7$7,986 $(5,500)$2,486 
Customer relationships0.02,300 (2,300)— 
Trademarks/tradenames3.71,920 (1,507)413 
Total $12,206 $(9,307)$2,899 
As of December 31, 2024
Remaining
Weighted-
Average
Useful Life
(years)		Gross
Amount		Accumulated
Amortization		Net
Carrying
Amount
Developed technology5.8$7,437 $(4,987)$2,450 
Customer relationships0.02,300 (2,300)— 
Trademarks/tradenames4.31,920 (1,322)598 
Total$11,657 $(8,609)$3,048 
Amortization of intangible assets recorded in the consolidated statements of operations was as follows:
Year Ended December 31,
202520242023
Platform operations$515 $60 $58 
Sales and marketing— — — 
Technology and development— — — 
General and administrative184 123 408 
Total$699 $183 $466 
Estimated future amortization of intangible assets is as follows:
As of December 31,
Year2025
2026$647 
2027634 
2028634 
2029616 
2030368 
Thereafter— 
Total$2,899 

Historical Timeline

Fiscal YearFiled
2025Mar 11, 2026Showing above
2024Mar 3, 2025
2023Mar 4, 2024
2022Mar 2, 2023
2021Mar 10, 2022

About Goodwill & Intangibles Disclosures

Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.

Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.

Other Available Disclosures

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