ENTRAVISION COMMUNICATIONS CORP Segments Disclosure

18. SEGMENT DATA

In the Company's former EGP business, it acted as an intermediary between primarily global media companies and advertisers, which consisted of either the enterprise or its ad agency running the advertisement. The Company's customers were both these primarily global media companies and advertisers. On March 4, 2024, the Company received a communication from Meta that it intended to wind down its ASP program globally and end its relationship with all of its ASPs, including the Company, by July 1, 2024. As a result of this communication from Meta, the Company's CEO, who is also the Chief Operating Decision Maker (the “CODM”), led a thorough review of the Company's operations, cost structure, digital strategy and organization of its business. This review led to the decision to sell the enterprises comprising the Company's EGP business -- the largest business unit of what was then the Company’s digital segment. Following this decision, during the second quarter of 2024, the Company entered into a definitive agreement to sell substantially all of its EGP business to IMS. The transaction was completed on June 28, 2024. The remaining parts of the Company's EGP business, Jack of Digital and Adsmurai, were each sold back to their respective founders in separate transactions during the second quarter of 2024.

Prior to the sale of the EGP business, for financial reporting purposes the Company reported in three segments – digital, television and audio, based on the type of medium in which it sold advertising. The sale of the EGP business has allowed the Company to focus its operations on the products and services it sells instead of the type of advertising medium in which it sells them, which had been the Company's historic operational approach. As a result of the sale of the Company's EGP business, effective July 1, 2024, the Company realigned its operating segments into two segments – media and advertising technology & services – consistent with the Company's current operational and management structure, as well as the basis that is now used for internal management

reporting and how the Company's CEO evaluates the business. The Company's reportable segments are the same as its operating segments.

The Company owns and/or operates one of the largest groups of Spanish-language television and radio stations in the United States. The Company is the largest affiliate group of the Spanish-language Univision and UniMás networks, which are owned by TelevisaUnivision. The Company also provides digital marketing services for businesses targeting Latino consumers. The Company provides global performance marketing solutions primarily to mobile app developers, through two distinct business units: Smadex, the Company’s programmatic advertising platform, and Adwake, its performance-based marketing agency.

Segment operating profit (loss) is defined as operating profit (loss) before corporate expenses, change in fair value of contingent consideration, impairment charge, other operating (gain) loss, and foreign currency (gain) loss. The Company generated 42%, 25% and 27% and of its revenue from continuing operations outside the United States during the years ended December 31, 2025, 2024 and 2023, respectively (see Note 4).