FITLIFE BRANDS, INC. Segments Disclosure
NOTE 12. SEGMENT INFORMATION
The Company operates and manages its business as reportable operating segment dedicated to providing innovative and proprietary nutritional supplements and wellness products for health-conscious consumers. The measure of segment assets is reported on the consolidated balance sheet as total assets. In addition, the Company manages its business activities on a consolidated basis.
The Company’s CODM allocates resources and assesses financial performance based upon financial data presented at the consolidated level. The CODM uses net income as the sole measure of segment profit.
Significant segment expenses include cost of goods sold, advertising and marketing, merger and acquisition related and other expense, which are all presented on the consolidated statements of income and comprehensive income. Employee compensation and benefits is also a significant segment expense. Operating expense includes all remaining costs necessary to operate our business, including external professional services, insurance and other administrative expenses. The following table presents the significant segment expenses and other segment items regularly reviewed by our CODM:
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Years ended December 31, |
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2025 |
2024 |
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Cost of goods sold |
$ | 50,005 | $ | 36,389 | ||||
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Employee compensation and benefits |
8,491 | 6,028 | ||||||
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Advertising and marketing |
4,794 | 4,626 | ||||||
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Operating expense |
6,031 | 4,052 | ||||||
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Merger and acquisition related |
2,075 | 255 | ||||||
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Total operating expense |
$ | 21,391 | $ | 14,961 | ||||
|
Interest and other expense |
$ | 1,833 | $ | 1,248 | ||||
The following table summarizes sales to customers by geographic regions:
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Years ended December 31, |
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2025 |
2024 |
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|
United States |
$ | 77,400 | $ | 61,474 | ||||
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Rest of world |
4,058 | 2,995 | ||||||
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Total revenue |
$ | 81,458 | $ | 64,469 | ||||
Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2025 | Mar 31, 2026 | Showing above |
| 2024 | Mar 27, 2025 | |
About Segments Disclosures
Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.
Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.