NOTE 12. SEGMENT INFORMATION

 

The Company operates and manages its business as one reportable operating segment dedicated to providing innovative and proprietary nutritional supplements and wellness products for health-conscious consumers.  The measure of segment assets is reported on the consolidated balance sheet as total assets. In addition, the Company manages its business activities on a consolidated basis.

 

The Company’s CODM allocates resources and assesses financial performance based upon financial data presented at the consolidated level.  The CODM uses net income as the sole measure of segment profit. 

 

Significant segment expenses include cost of goods sold, advertising and marketing, merger and acquisition related and other expense, which are all presented on the consolidated statements of income and comprehensive income.  Employee compensation and benefits is also a significant segment expense.  Operating expense includes all remaining costs necessary to operate our business, including external professional services, insurance and other administrative expenses.  The following table presents the significant segment expenses and other segment items regularly reviewed by our CODM:

 

   

Years ended December 31,

 
   

2025

   

2024

 

Cost of goods sold

  $ 50,005     $ 36,389  
                 

Employee compensation and benefits

    8,491       6,028  

Advertising and marketing

    4,794       4,626  

Operating expense

    6,031       4,052  

Merger and acquisition related

    2,075       255  

Total operating expense

  $ 21,391     $ 14,961  
                 

Interest and other expense

  $ 1,833     $ 1,248  

 

The following table summarizes sales to customers by geographic regions:

 

   

Years ended December 31,

 
   

2025

   

2024

 

United States

  $ 77,400     $ 61,474  

Rest of world

    4,058       2,995  

Total revenue

  $ 81,458     $ 64,469  

  

Historical Timeline

Fiscal YearFiled
2025Mar 31, 2026Showing above
2024Mar 27, 2025

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.