GOODYEAR TIRE & RUBBER CO /OH/GT

GOODYEAR TIRE & RUBBER CO /OH/ Revenue Disclosure

10-KFiled Feb 10, 20263 min read
Net Sales
The following table shows disaggregated net sales from contracts with customers by major source for the year ended December 31, 2025:
(In millions)AmericasEurope, Middle East
and Africa		Asia PacificTotal
Tire unit sales$8,798 $4,730 $1,862 $15,390 
Other tire and related sales771 640 94 1,505 
Retail services and service related sales756 180 — 936 
Chemical sales423 — — 423 
Other20 — 6 26 
Net Sales by reportable segment$10,768 $5,550 $1,962 $18,280 
The following table shows disaggregated net sales from contracts with customers by major source for the year ended December 31, 2024:
(In millions)AmericasEurope, Middle East
and Africa		Asia PacificTotal
Tire unit sales$9,001 $4,704 $2,288 $15,993 
Other tire and related sales769 573 112 1,454 
Retail services and service related sales742 148 15 905 
Chemical sales504 — — 504 
Other17 — 5 22 
Net Sales by reportable segment$11,033 $5,425 $2,420 $18,878 
The following table shows disaggregated net sales from contracts with customers by major source for the year ended December 31, 2023:
(In millions)AmericasEurope, Middle East
and Africa		Asia PacificTotal
Tire unit sales$10,028 $4,924 $2,336 $17,288 
Other tire and related sales790 532 89 1,411 
Retail services and service related sales685 150 34 869 
Chemical sales467 — — 467 
Other23 — 8 31 
Net Sales by reportable segment$11,993 $5,606 $2,467 $20,066 
Tire unit sales consist of consumer, commercial, farm and OTR tire sales, including the sale of new Company-branded tires through Company-owned retail channels. OTR tire sales in 2025 primarily consist of tires sold to Yokohama pursuant to our product supply agreement. Other tire and related sales consist of aviation, race and motorcycle tire sales, retread sales and other tire related sales. Sales of tires in this category are not included in reported tire unit information. Retail services and service related sales consist of automotive services performed for customers through our Company-owned retail channels, and includes service related products. Chemical sales relate to the sale of synthetic rubber and other chemicals to third parties, and exclude intercompany sales. Other sales include items such as franchise fees and ancillary tire parts.
When we receive consideration from a customer prior to transferring goods or services under the terms of a sales contract, we record deferred revenue, which represents a contract liability. Deferred revenue included in Other Current Liabilities in the Consolidated Balance Sheets totaled $34 million and $13 million at December 31, 2025 and 2024, respectively. Deferred revenue included in Other Long Term Liabilities in the Consolidated Balance Sheets totaled $76 million and $6 million at December 31, 2025 and 2024, respectively. We recognize deferred revenue after we have transferred control of the goods or services to the customer and all revenue recognition criteria are met. Revenue deferred during 2025 primarily relates to the product supply agreement we entered into in connection with the sale of our OTR tire business.
The following table presents the balances of deferred revenue related to contracts with customers, and changes during the year ended December 31:
(In millions)20252024
Balance at January 1$19 $28 
Revenue deferred during period289 220 
Revenue recognized during period(201)(230)
Impact of foreign currency translation3 1 
Balance at December 31 $110 $19 

Historical Timeline

Fiscal YearFiled
2025Feb 10, 2026Showing above
2024Feb 14, 2025
2023Feb 13, 2024
2022Feb 13, 2023
2021Feb 14, 2022

About Revenue Disclosures

Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.

Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.

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