INTUIT INC.INTU
INTUIT INC. Segments Disclosure
| 14. Segment Information | ||
We have defined our four reportable segments, described below, based on factors such as how we manage our operations and how our chief operating decision maker (CODM) views results. We define the CODM as our Chief Executive Officer and our Chief Financial Officer. Our CODM uses regularly provided segment revenue and segment operating income to assess operating performance and allocate company resources.
On August 1, 2024, we renamed our Small Business & Self-Employed segment as the Global Business Solutions segment. This new name better aligns with the global reach of the Mailchimp and QuickBooks platform, our focus on serving both small and mid-market businesses, and our vision to become the all-in-one platform that customers use to grow and run their business.
On August 1, 2024, we reorganized certain technology and customer success functions in our Global Business Solutions, Consumer, and ProTax segments that support and benefit our overall platform and are managed at the corporate level rather than at the segment level. As a result of these reorganizations, costs associated with these functions are no longer included in segment operating income and are now included in other corporate expenses. For the twelve months ended July 31, 2024 and 2023, we reclassified expenses totaling $1.4 billion and $1.3 billion from Global Business Solutions, $573 million and
$475 million from Consumer, and $33 million and $34 million from ProTax to other corporate expenses, respectively, to conform to the current presentation.
Consistent with our vision to deliver one consumer platform, effective August 1, 2025, we combined the Consumer, Credit Karma, and ProTax businesses into a single Consumer business. We will reflect this new organization in our fiscal 2026 segment reporting.
Global Business Solutions: This segment serves small and mid-market businesses around the world, and the accounting professionals who assist and advise them. QuickBooks and Intuit Enterprise Suite are offerings powered by our all-in-one business platform which includes financial management services, human capital management solutions such as payroll and time tracking, money solutions, such as merchant payment processing, bill pay, checking accounts through an FDIC-member bank partner, and financing for small and mid-market businesses. Intuit Enterprise Suite provides mid-market businesses with a configurable, AI-powered solution that includes multi-entity and multi-dimensional financial management capabilities designed to seamlessly scale and enhance productivity and profitability for more complex businesses to streamline operations. Mailchimp offerings include marketing automation and customer relationship tools. Consumer: This segment primarily serves consumers, helping customers get their taxes done with confidence—whether they do it themselves or with the help of an AI-enabled human expert. TurboTax delivers do-it-yourself and assisted income tax preparation products and services sold in the United States (U.S.) and Canada. Credit Karma: This segment serves consumers with a personal finance offering that helps members find the right financial products and make smarter money decisions throughout the year to reach their financial goals. This includes personalized recommendations for credit card, home, auto, and personal loan, and insurance products; online savings and checking accounts through an FDIC-member bank partner; and access to their credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, and tools to help understand net worth and make financial progress. ProTax: This segment serves professional accountants in the U.S. and Canada, who are essential to both business success and tax preparation and filing. Our professional tax offerings include Lacerte, ProSeries, and ProConnect Tax Online in the U.S., and ProFile and ProTax Online in Canada. | ||
All of our segments operate primarily in the U.S. and sell primarily to customers in the U.S. Total international net revenue was approximately 8% of consolidated total net revenue in each of the twelve months ended July 31, 2025, 2024, and 2023.
We include expenses such as corporate selling and marketing, general and administrative, and non-employment related legal and litigation settlement costs, which are not allocated to specific segments, in unallocated corporate items as part of other corporate expenses. As part of our platform strategy, we also include customer success and product development for our Global Business Solutions, Consumer, and ProTax segments in unallocated corporate items as we do not allocate these expenses to the segments because they are managed at the platform level. Customer success includes the costs of tax and bookkeeping experts that support our TurboTax Live and QuickBooks Live offerings. For our Credit Karma reportable segment, segment expenses include certain direct expenses related to selling and marketing, product development, and general and administrative. Unallocated corporate items for all segments include share-based compensation, amortization of acquired technology, amortization of other acquired intangible assets, goodwill and intangible asset impairment charges, professional fees and transaction charges related to business combinations, and restructuring charges.
The accounting policies of our reportable segments are the same as those described in the summary of significant accounting policies in Note 1. Except for goodwill and acquired intangible assets, we do not generally track assets by reportable segment and, consequently, we do not disclose total assets by reportable segment. See Note 6, “Goodwill and Acquired Intangible Assets,” for goodwill by reportable segment.
The following table shows our financial results by reportable segment for the periods indicated.
| Twelve Months Ended July 31, | |||||||||||||||||
| (In millions) | 2025 | 2024 | 2023 | ||||||||||||||
| Net revenue: | |||||||||||||||||
| Global Business Solutions | $ | 11,077 | $ | 9,533 | $ | 8,038 | |||||||||||
| Consumer | 4,870 | 4,445 | 4,135 | ||||||||||||||
| Credit Karma | 2,263 | 1,708 | 1,634 | ||||||||||||||
| ProTax | 621 | 599 | 561 | ||||||||||||||
| Total net revenue | $ | 18,831 | $ | 16,285 | $ | 14,368 | |||||||||||
Segment cost of revenue and operating expenses: | |||||||||||||||||
Global Business Solutions(1) | $ | 2,610 | $ | 2,376 | $ | 2,138 | |||||||||||
Consumer(1) | 1,084 | 952 | 785 | ||||||||||||||
Credit Karma(2) | 1,428 | 1,294 | 1,206 | ||||||||||||||
ProTax(1) | 88 | 79 | 72 | ||||||||||||||
Total segment cost of revenues and operating expenses | $ | 5,210 | $ | 4,701 | $ | 4,201 | |||||||||||
| Operating income: | |||||||||||||||||
| Global Business Solutions | $ | 8,467 | $ | 7,157 | $ | 5,900 | |||||||||||
| Consumer | 3,786 | 3,493 | 3,350 | ||||||||||||||
| Credit Karma | 835 | 414 | 428 | ||||||||||||||
| ProTax | 533 | 520 | 489 | ||||||||||||||
| Total segment operating income | 13,621 | 11,584 | 10,167 | ||||||||||||||
| Unallocated corporate items: | |||||||||||||||||
| Share-based compensation expense | (1,968) | (1,915) | (1,712) | ||||||||||||||
| Other corporate expenses | (6,078) | (5,187) | (4,668) | ||||||||||||||
| Amortization of acquired technology | (156) | (146) | (163) | ||||||||||||||
| Amortization of other acquired intangible assets | (481) | (483) | (483) | ||||||||||||||
Restructuring charges (3) | (15) | (223) | — | ||||||||||||||
| Total unallocated corporate items | (8,698) | (7,954) | (7,026) | ||||||||||||||
| Total operating income | $ | 4,923 | $ | 3,630 | $ | 3,141 | |||||||||||
(1) For our Global Business Solutions, Consumer, and ProTax segments cost of revenues and operating expenses primarily include direct expenses related to selling and marketing, direct costs associated with our product and services offerings, and certain design and product management related costs. They exclude expenses that are recorded within unallocated corporate items, such as certain technology and customer success costs that support and benefit the overall platform and are managed at the corporate level.
(2) For our Credit Karma segment cost of revenues and operating expenses include certain direct expenses related to selling and marketing, product development, and general and administrative and exclude expenses that are recorded within unallocated corporate items.
(3) Restructuring charges for the twelve months ended July 31, 2024 include $25 million in share-based compensation expense associated with our restructuring plan. See Note 15, “Restructuring,” for more information.
Revenue classified by significant service and product offerings was as follows:
| Twelve Months Ended July 31, | |||||||||||||||||
| (In millions) | 2025 | 2024 | 2023 | ||||||||||||||
| Net revenue: | |||||||||||||||||
| QuickBooks Online Accounting | $ | 4,120 | $ | 3,379 | $ | 2,849 | |||||||||||
| Online Services | 4,182 | 3,513 | 2,910 | ||||||||||||||
| Total Online Ecosystem | 8,302 | 6,892 | 5,759 | ||||||||||||||
| QuickBooks Desktop Accounting | 1,672 | 1,575 | 1,211 | ||||||||||||||
| Desktop Services and Supplies | 1,103 | 1,066 | 1,068 | ||||||||||||||
| Total Desktop Ecosystem | 2,775 | 2,641 | 2,279 | ||||||||||||||
| Global Business Solutions | 11,077 | 9,533 | 8,038 | ||||||||||||||
| Consumer | 4,870 | 4,445 | 4,135 | ||||||||||||||
| Credit Karma | 2,263 | 1,708 | 1,634 | ||||||||||||||
| ProTax | 621 | 599 | 561 | ||||||||||||||
| Total net revenue | $ | 18,831 | $ | 16,285 | $ | 14,368 | |||||||||||
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Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2025 | Sep 3, 2025 | Showing above |
| 2024 | Sep 4, 2024 | |
| 2023 | Sep 1, 2023 | |
| 2022 | Sep 2, 2022 | |
| 2021 | Sep 8, 2021 | |
| 2020 | Aug 31, 2020 | |
| 2019 | Aug 30, 2019 | |
| 2018 | Aug 31, 2018 | |
| 2017 | Sep 1, 2017 | |
| 2016 | Sep 1, 2016 | |
About Segments Disclosures
Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.
Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.