SEGMENT DISCLOSURES
The Company provides value through managing custom content workflow, creator search and targeting, bidding, analytics, and payment processing (the “Managed Services”). The Company operates as one operating and one reportable segment in accordance with ASC 280, Segment Reporting.
The Company’s Chief Operating Decision Maker (“CODM”) is the Chief Executive Officer (“CEO”). The CODM evaluates segment performance and makes resource allocation decisions based on net income, which represents the measure of segment profit reviewed for purposes of assessing operating performance, allocating resources, and evaluating financial results.
In assessing performance, the CODM considers revenue growth and profitability trends to evaluate market demand, pricing strategies, customer acquisition and retention, and operating efficiency. Expense trends, including personnel-related costs and other cash operating costs, are monitored to assess cost structure, scalability, and the impact of strategic initiatives. Non-cash items, including depreciation and amortization, stock-based compensation, and impairment charges, are also reviewed as part of the overall assessment of segment profitability.
The following table presents the Company’s single reportable segment results for the years ended December 31, 2025 and 2024, which reconcile to the consolidated statements of operations and comprehensive loss:
Twelve Months Ended December 31,
20252024
Revenue$31,237,853 $35,881,010 
Less:
Cost of revenue-direct12,966,304 16,203,589 
Human capital costs13,750,332 20,446,756 
Other cash operating costs4,250,083 10,677,463 
Depreciation and amortization636,386 1,159,161 
Stock based compensation1,493,588 2,744,537 
Impairment of Goodwill— 4,130,477 
Interest income(1,872,255)(2,500,751)
Loss on sale of subsidiary— 2,286,083 
Deferred federal tax— (394,646)
Other expense (income)(28,911)(19,398)
Segment net income (loss)$42,326 $(18,852,261)
Cost Classification Descriptions
The following descriptions provide additional detail regarding certain components included in the segment results above.
Cost of revenue consists primarily of influencer fees and other costs directly attributable to fulfilling customer contracts.
Human capital costs include employee-related expenses such as salaries, wages, bonuses, commissions, payroll taxes, and employee benefits.
Other cash operating costs represent recurring operating expenses necessary to run the business, excluding non-cash items such as depreciation, amortization, and stock-based compensation, and primarily include professional services, software subscriptions, travel, and other general business expenses.
Other expense (income), net includes realized gains and losses on marketable securities, digital assets, and foreign exchange transactions.

Historical Timeline

Fiscal YearFiled
2025Mar 17, 2026Showing above
2024Mar 27, 2025
2018Mar 28, 2019

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.