JACK IN THE BOX INCJACK
JACK IN THE BOX INC Revenue Disclosure
REVENUE
Nature of products and services — We derive revenue from retail sales at Jack in the Box and Del Taco company-operated restaurants and rental revenue, royalties, advertising, and franchise and other fees from franchise-operated restaurants.
Our franchise arrangements generally provide for an initial franchise fee per restaurant for a 20-year term, and generally require that franchisees pay royalty and marketing fees based upon a percentage of gross sales. The agreements also require franchisees to pay technology fees, as well as sourcing fees for Jack in the Box franchise agreements.
Disaggregation of revenue — The following table disaggregates revenue by segment and primary source for the fiscal year ended September 28, 2025 (in thousands):
| Jack in the Box | Del Taco | Total | ||||||||||||||||||
| Company restaurant sales | $ | 416,716 | $ | 210,628 | $ | 627,344 | ||||||||||||||
| Franchise rental revenues | 332,735 | 35,908 | 368,643 | |||||||||||||||||
| Franchise royalties | 189,646 | 32,372 | 222,018 | |||||||||||||||||
| Marketing fees | 188,992 | 27,605 | 216,597 | |||||||||||||||||
| Technology and sourcing fees | 17,208 | 2,702 | 19,910 | |||||||||||||||||
| Franchise fees and other services | 8,670 | 2,132 | 10,802 | |||||||||||||||||
| Total revenue | $ | 1,153,967 | $ | 311,347 | $ | 1,465,314 | ||||||||||||||
The following table disaggregates revenue by segment and primary source for the fiscal year ended September 29, 2024 (in thousands):
| Jack in the Box | Del Taco | Total | ||||||||||||||||||
| Company restaurant sales | $ | 427,057 | $ | 281,978 | $ | 709,035 | ||||||||||||||
| Franchise rental revenues | 347,227 | 28,201 | 375,428 | |||||||||||||||||
| Franchise royalties | 198,377 | 31,714 | 230,091 | |||||||||||||||||
| Marketing fees | 197,900 | 26,258 | 224,158 | |||||||||||||||||
| Technology and sourcing fees | 19,857 | 4,658 | 24,515 | |||||||||||||||||
| Franchise fees and other services | 7,002 | 1,077 | 8,079 | |||||||||||||||||
| Total revenue | $ | 1,197,420 | $ | 373,886 | $ | 1,571,306 | ||||||||||||||
The following table disaggregates revenue by segment and primary source for the fiscal year ended October 1, 2023 (in thousands):
| Jack in the Box | Del Taco | Total | ||||||||||||||||||
| Company restaurant sales | $ | 413,748 | $ | 432,530 | $ | 846,278 | ||||||||||||||
| Franchise rental revenues | 351,283 | 13,308 | 364,591 | |||||||||||||||||
| Franchise royalties | 207,064 | 25,669 | 232,733 | |||||||||||||||||
| Marketing fees | 199,917 | 21,025 | 220,942 | |||||||||||||||||
| Technology and sourcing fees | 16,073 | 3,907 | 19,980 | |||||||||||||||||
| Franchise fees and other services | 7,226 | 556 | 7,782 | |||||||||||||||||
| Total revenue | $ | 1,195,311 | $ | 496,995 | $ | 1,692,306 | ||||||||||||||
In October 2022, a Jack in the Box franchise operator paid the Company $7.3 million in order to sell his restaurants to a new franchisee at the current standard royalty rate, which is lower than the royalty rate in the existing franchise agreements. The payment represented the difference between the existing royalty rate and the new royalty rate based on projected future sales for the remaining term of the existing agreements. The payment was non-refundable and not subject to any adjustments based on actual future sales. The Company determined the transaction represented the termination of the existing agreement rather than the transfer of an agreement between franchisees. As such, the $7.3 million was recognized in franchise royalty revenue during the first quarter of 2023.
Contract liabilities — Our contract liabilities consist of deferred revenue resulting from initial fees received from franchisees for new restaurant openings or new franchise terms, which are generally recognized over the franchise term. We classify these contract liabilities within “Accrued liabilities” and “Other long-term liabilities” in our consolidated balance sheets.
A summary of significant changes in our contract liabilities is presented below (in thousands):
| 2025 | 2024 | |||||||||||||
| Deferred franchise and development fees at beginning of period | $ | 51,990 | $ | 50,474 | ||||||||||
| Revenue recognized during the period | (6,285) | (5,854) | ||||||||||||
| Additions during the period | 2,802 | 7,370 | ||||||||||||
| Deferred franchise and development fees at end of period | $ | 48,507 | $ | 51,990 | ||||||||||
As of September 28, 2025, approximately $8.6 million of development fees related to unopened stores are included in deferred revenue. Timing of revenue recognition is dependent upon the timing of store openings and are recognized over the franchise term at the date of opening.
The following table reflects the estimated franchise fees to be recognized in the future related to performance obligations that are unsatisfied at the end of the period (in thousands):
2026 | $ | 4,960 | ||||||
| 2027 | 4,652 | |||||||
| 2028 | 4,073 | |||||||
| 2029 | 3,481 | |||||||
| 2030 | 3,011 | |||||||
| Thereafter | 19,763 | |||||||
| $ | 39,940 | |||||||
We have applied the optional exemption, as provided for under ASC Topic 606, Revenue from Contracts with Customers, which allows us to not disclose the transaction price allocated to unsatisfied performance obligations when the transaction price is a sales-based royalty.
Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2025 | Nov 19, 2025 | Showing above |
| 2024 | Nov 21, 2024 | |
| 2023 | Nov 21, 2023 | |
| 2019 | Nov 21, 2019 | |
| 2018 | Nov 21, 2018 | |
| 2017 | Nov 30, 2017 | |
| 2016 | Nov 22, 2016 | |
| 2015 | Nov 19, 2015 | |
About Revenue Disclosures
Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.
Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.