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| Segment and Geographic Information |
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The Company operates under the following global organizational structure, which reflects how management reviews and evaluates operating performance:
•U.S. segment - the Company’s largest market. The segment is 95% franchised as of December 31, 2025.
•International Operated Markets segment - comprised of markets, or countries in which the Company owns and operates and franchises restaurants, including Australia, Canada, France, Germany, Italy, Poland, Spain and the U.K. The segment is 89% franchised as of December 31, 2025.
•International Developmental Licensed Markets & Corporate - comprised primarily of developmental licensee and affiliate markets in the McDonald’s System, including equity method investments in China and Japan, as well as Corporate activities. The International Developmental Licensed Markets are 99% franchised as of December 31, 2025.
The Company's chief operating decision makers ("CODMs") are the President and Chief Executive Officer ("CEO") and the Executive Vice President and Global Chief Financial Officer ("CFO"). Segment performance is evaluated based on one measure of a segment's profit or loss, operating income, which is used to allocate resources in the annual planning process. Throughout the year, the CODMs consider forecast to actual operating income results and variances against plan to evaluate segment performance and priorities related to allocation of capital and resources supporting organizational objectives.
All intercompany revenues and expenses are eliminated in computing revenues and operating income. Corporate general and administrative expenses consist of corporate office support costs in areas such as facilities, finance, human resources, information technology, legal, marketing, restaurant operations, supply chain and training. Corporate assets include corporate cash and equivalents, financial instruments, deferred tax assets and office facilities.
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| In millions | 2025 | | 2024 | | 2023 | |
| U.S. | $ | 10,825 | | | $ | 10,631 | | | $ | 10,568 | | |
| International Operated Markets | 13,633 | | | 12,628 | | | 12,382 | | |
| International Developmental Licensed Markets & Corporate | 2,427 | | | 2,661 | | | 2,543 | | |
| Total Revenues | $ | 26,885 | | | $ | 25,920 | | | $ | 25,494 | | |
| U.S. | $ | 1,293 | | | $ | 1,294 | | | $ | 1,286 | | |
| International Operated Markets | 1,324 | | | 1,231 | | | 1,170 | | |
| International Developmental Licensed Markets & Corporate | 1 | | | 11 | | | 19 | | |
| Total Franchised restaurants-occupancy expenses | $ | 2,618 | | | $ | 2,536 | | | $ | 2,475 | | |
| U.S. | $ | 2,755 | | | $ | 2,780 | | | $ | 2,732 | | |
| International Operated Markets | 5,101 | | | 4,765 | | | 4,707 | | |
| International Developmental Licensed Markets & Corporate | 413 | | | 790 | | | 785 | | |
| Total Company-operated restaurant expenses | $ | 8,268 | | | $ | 8,334 | | | $ | 8,224 | | |
| U.S. | $ | 653 | | | $ | 654 | | | $ | 661 | | |
| International Operated Markets | 705 | | | 631 | | | 635 | | |
| International Developmental Licensed Markets & Corporate | 1,682 | | | 1,573 | | | 1,521 | | |
| Total Selling, general & administrative expenses | $ | 3,039 | | | $ | 2,858 | | | $ | 2,817 | | |
| U.S. | $ | 316 | | | $ | 170 | | | $ | 195 | | |
| International Operated Markets | 122 | | | 55 | | | 39 | | |
| International Developmental Licensed Markets & Corporate | 128 | | | 254 | | | 97 | | |
| Total Other segment items* | $ | 566 | | | $ | 480 | | | $ | 331 | | |
| U.S. | $ | 5,808 | | | $ | 5,733 | | | $ | 5,694 | | |
| International Operated Markets | 6,382 | | | 5,946 | | | 5,831 | | |
| International Developmental Licensed Markets & Corporate | 203 | | | 33 | | | 121 | | |
| Total Operating income | $ | 12,393 | | | $ | 11,712 | | | $ | 11,647 | | |
| U.S. | $ | 23,008 | | | $ | 22,547 | | | $ | 22,477 | | |
| International Operated Markets | 27,487 | | | 23,491 | | | 23,947 | | |
| International Developmental Licensed Markets & Corporate | 9,020 | | | 9,143 | | | 9,723 | | |
| Total Assets | $ | 59,515 | | | $ | 55,182 | | | $ | 56,147 | | |
| U.S. | $ | 1,277 | | | $ | 1,055 | | | $ | 963 | | |
| International Operated Markets | 2,048 | | | 1,661 | | | 1,340 | | |
| International Developmental Licensed Markets & Corporate | 40 | | | 58 | | | 54 | | |
| Total Capital expenditures | $ | 3,365 | | | $ | 2,775 | | | $ | 2,357 | | |
| U.S. | $ | 995 | | | $ | 980 | | | $ | 969 | | |
| International Operated Markets | 789 | | | 730 | | | 679 | | |
| International Developmental Licensed Markets & Corporate | 415 | | | 387 | | | 330 | | |
| Total Depreciation & amortization** | $ | 2,199 | | | $ | 2,097 | | | $ | 1,978 | | |
*Other segment items is the difference between revenues less the significant expenses disclosed and operating income. This includes other restaurant expenses and other operating expenses detailed in the Other operating (income) expense, net footnote on page 55 of this Form 10-K. **Total depreciation & amortization is included within the respective expense lines disclosed above, such as Company-operated restaurant expenses, Franchised restaurants-occupancy expenses, and Selling, general & administrative expenses.
Total long-lived assets, primarily property and equipment and lease right-of-use asset, were (in billions)–Consolidated: 2025–$44.0; 2024–$39.6; U.S. based: 2025–$20.8; 2024–$20.2.