NEW YORK TIMES CONYT
NEW YORK TIMES CO Revenue Disclosure
Revenue
We generate revenues principally from subscriptions and advertising.
Subscription revenues consist of revenues from subscriptions to our digital and print products (which include our news product, as well as The Athletic and our Audio, Cooking, Games and Wirecutter products), and single-copy and bulk sales of our print products. Subscription revenues are based on both the number of digital-only subscriptions and copies of the printed newspaper sold, and the rates charged to the respective customers.
Advertising revenue is primarily derived from advertisers (such as luxury goods, technology and financial companies) promoting products, services or brands on digital platforms in the form of display, audio, email and video ads; in print in the form of column-inch ads; and at live events. Advertising revenue is primarily determined by the volume (e.g., impressions or column inches), rate and mix of advertisements. As of the first quarter of 2025, we updated our discussion of digital advertising revenue and no longer distinguish between “core” and “other” digital advertising. Digital advertising includes revenue from display (which includes website and mobile applications), audio, email and video advertisements that are sold either directly to marketers by our advertising sales teams or, for a smaller proportion of advertising revenue, through programmatic auctions run by third-party ad exchanges. Digital advertising revenue also includes revenues generated by creative services fees. Print advertising includes revenue from column-inch ads and classified advertising, as well as preprinted advertising, also known as freestanding inserts.
Affiliate, licensing and other revenues primarily consist of revenues from licensing, Wirecutter affiliate referrals, commercial printing, the leasing of floors in our Company Headquarters, our live events business and retail commerce.
Subscription; advertising; and affiliate, licensing and other revenues were as follows:
| Years Ended | ||||||||||||||||||||||||||||||||||||||
| (In thousands) | December 31, 2025 | As % of total | December 31, 2024 | As % of total | December 31, 2023 | As % of total | ||||||||||||||||||||||||||||||||
| Subscription | $ | 1,950,778 | 69.1 | % | $ | 1,788,207 | 69.2 | % | $ | 1,656,153 | 68.3 | % | ||||||||||||||||||||||||||
| Advertising | 565,993 | 20.0 | % | 506,311 | 19.6 | % | 505,206 | 20.8 | % | |||||||||||||||||||||||||||||
Affiliate, licensing and other(1) | 308,147 | 10.9 | % | 291,401 | 11.2 | % | 264,793 | 10.9 | % | |||||||||||||||||||||||||||||
| Total revenues | $ | 2,824,918 | 100.0 | % | $ | 2,585,919 | 100.0 | % | $ | 2,426,152 | 100.0 | % | ||||||||||||||||||||||||||
(1)Affiliate, licensing and other revenue includes building rental revenue, which is not under the scope of Revenue from Contracts with Customers (Topic 606). Building rental revenue was approximately $27 million for each of the years ended December 31, 2025, December 31, 2024, and December 31, 2023.
The following table summarizes digital and print subscription revenues, which are components of subscription revenues above, for the years ended December 31, 2025, December 31, 2024, and December 31, 2023:
| Years Ended | ||||||||||||||||||||||||||||||||||||||
| (In thousands) | December 31, 2025 | As % of total | December 31, 2024 | As % of total | December 31, 2023 | As % of total | ||||||||||||||||||||||||||||||||
Digital-only subscription revenues(1) | $ | 1,434,336 | 73.5 | % | $ | 1,254,592 | 70.2 | % | $ | 1,099,439 | 66.4 | % | ||||||||||||||||||||||||||
Print subscription revenues(2) | 516,442 | 26.5 | % | 533,615 | 29.8 | % | 556,714 | 33.6 | % | |||||||||||||||||||||||||||||
| Total subscription revenues | $ | 1,950,778 | 100.0 | % | $ | 1,788,207 | 100.0 | % | $ | 1,656,153 | 100.0 | % | ||||||||||||||||||||||||||
(1)Includes revenue from bundled and standalone subscriptions to our news product, as well as to The Athletic and our Audio, Cooking, Games and Wirecutter products.
(2)Includes domestic home-delivery subscriptions, which include access to our digital products. Also includes single-copy, NYT International and Other subscription revenues.
The following table summarizes digital and print advertising revenues for the years ended December 31, 2025, December 31, 2024, and December 31, 2023:
| Years Ended | ||||||||||||||||||||||||||||||||||||||
| (In thousands) | December 31, 2025 | As % of total | December 31, 2024 | As % of total | December 31, 2023 | As % of total | ||||||||||||||||||||||||||||||||
| Digital advertising revenues | $ | 410,634 | 72.6 | % | $ | 342,092 | 67.6 | % | $ | 317,744 | 62.9 | % | ||||||||||||||||||||||||||
| Print advertising revenues | 155,359 | 27.4 | % | 164,219 | 32.4 | % | 187,462 | 37.1 | % | |||||||||||||||||||||||||||||
| Total advertising revenues | $ | 565,993 | 100.0 | % | $ | 506,311 | 100.0 | % | $ | 505,206 | 100.0 | % | ||||||||||||||||||||||||||
Performance Obligations
We have remaining performance obligations related to digital archive and other licensing and certain advertising contracts. As of December 31, 2025, the aggregate amount of the transaction price allocated to the remaining performance obligations for contracts with a duration greater than one year was approximately $135 million. The Company will recognize this revenue as performance obligations are satisfied. We expect that approximately $95 million, $27 million, and $13 million will be recognized in 2026, 2027 and thereafter through 2030, respectively.
Unexpired Subscriptions
Payments for subscriptions are typically due upfront, and the revenue is recognized ratably over the subscription period. The proceeds are recorded within Unexpired subscriptions revenue in the Consolidated Balance Sheet. Total unexpired subscriptions as of December 31, 2024, were $187.1 million, substantially all of which was recognized as revenues during the year ended December 31, 2025.
Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2025 | Feb 27, 2026 | Showing above |
| 2024 | Feb 27, 2025 | |
| 2023 | Feb 20, 2024 | |
| 2022 | Feb 28, 2023 | |
| 2021 | Feb 23, 2022 | |
| 2020 | Feb 25, 2021 | |
| 2019 | Feb 27, 2020 | |
| 2018 | Feb 26, 2019 | |
| 2017 | Feb 27, 2018 | |
| 2016 | Feb 22, 2017 | |
About Revenue Disclosures
Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.
Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.