OLAPLEX HOLDINGS, INC.OLPX

OLAPLEX HOLDINGS, INC. Revenue Disclosure

10-KFiled Mar 4, 20252 min read
NET SALES
The Company distributes products in the U.S. and internationally through professional distributors in salons (“professional”), directly to retailers for sale in their physical stores and e-commerce sites (“specialty retail”), and direct-to-consumer (“DTC”) through sales to third party e-commerce customers and through its own Olaplex.com website. During the years ended December 31, 2024, 2023 and 2022, the Company’s net sales by its three sales channels, professional, specialty retail and DTC, were as follows:
For the Year Ended
December 31, 2024December 31, 2023December 31, 2022
Net sales by Channel:
Professional$145,327 $180,084 $300,472 
Specialty retail142,307 135,079 235,310 
DTC135,036 143,137 168,492 
Total net sales$422,670 $458,300 $704,274 
Net sales by major geographic region are based on the shipping address on record for the customer purchasing the Company’s products. During the years ended December 31, 2024, 2023 and 2022, the Company’s net sales to consumers in the United States and International regions were as follows:
For the Year Ended
December 31, 2024December 31, 2023December 31, 2022
Net sales by Geography:
United States$210,605 $207,677 $397,564 
International212,065 250,623 306,710 
Total net sales$422,670 $458,300 $704,274 
The United Kingdom (“U.K”) net sales for the years ended December 31, 2024, 2023 and 2022 were 7%, 8% and 10% of total net sales, respectively. No other international country exceeded 10% of total net sales for the years ended December 31, 2024, 2023 and 2022. Despite our customers’ geographic location, the majority of net sales are transacted in U.S. Dollars, the Company’s functional and reporting currency.

About Revenue Disclosures

Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.

Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.

Other Available Disclosures

Income TaxesEarnings Per ShareFair ValuePP&EGoodwill & IntangiblesSegmentsDebtCommitmentsStock CompensationNew Standards