OMNICOM GROUP INC.OMC
OMNICOM GROUP INC. Revenue Disclosure
Revenue
Nature of our services
We provide data-inspired, creative marketing and sales solutions through various client-centric networks that are organized to meet specific client objectives. Our networks, connected capabilities and agencies provide a comprehensive range of services in the following fundamental disciplines: Media & Advertising, Precision Marketing, Public Relations, Healthcare, Branding & Retail Commerce, Experiential, and Execution & Support. Media & Advertising includes creative services across digital and traditional media, strategic media planning and buying, performance media, data analytics services, and Omnicom Production. Precision Marketing includes digital and direct marketing, digital transformation consulting, e-commerce operations, media execution, market intelligence and data and analytics. Public Relations services include corporate communications, crisis management, public affairs and media and media relations services. Healthcare includes corporate communications and advertising and media services to global healthcare and pharmaceutical companies. Branding & Retail Commerce services include brand and product consulting, strategy and research and retail marketing. Experiential marketing services include live and digital events and experience design and execution. Execution & Support includes field marketing, sales support, digital and physical merchandising, point-of-sale and product placement, as well as other specialized marketing and custom communications services. At the core of all our services is the ability to create or develop a client’s marketing or corporate communications message into content that can be delivered to a target audience across different communications mediums.
Economic factors affecting our revenue
Global economic conditions have a direct impact on our revenue. Adverse economic conditions pose a risk that our clients may reduce, postpone or cancel spending for our services, which would impact our revenue.
Revenue by discipline:
| Year Ended December 31, | |||||||||||||||||
| 2025 | 2024 | 2023 | |||||||||||||||
| Media & Advertising | $ | 10,015.9 | $ | 8,656.1 | $ | 8,101.8 | |||||||||||
| Precision Marketing | 1,938.5 | 1,776.3 | 1,414.7 | ||||||||||||||
| Public Relations | 1,613.6 | 1,640.8 | 1,540.3 | ||||||||||||||
| Healthcare | 1,379.9 | 1,337.1 | 1,342.4 | ||||||||||||||
| Branding & Retail Commerce | 617.6 | 726.4 | 788.0 | ||||||||||||||
| Experiential | 862.7 | 719.5 | 635.3 | ||||||||||||||
| Execution & Support | 843.7 | 832.9 | 869.7 | ||||||||||||||
| Revenue | $ | 17,271.9 | $ | 15,689.1 | $ | 14,692.2 | |||||||||||
Revenue by geographic market:
| Year Ended December 31, | |||||||||||||||||
| 2025 | 2024 | 2023 | |||||||||||||||
| Americas: | |||||||||||||||||
| North America | $ | 9,592.2 | $ | 8,650.2 | $ | 7,951.0 | |||||||||||
| Latin America | 540.2 | 433.7 | 386.8 | ||||||||||||||
| EMEA: | |||||||||||||||||
| Europe | 4,804.9 | 4,439.0 | 4,266.9 | ||||||||||||||
| Middle East and Africa | 409.2 | 319.2 | 309.6 | ||||||||||||||
| Asia-Pacific | 1,925.4 | 1,847.0 | 1,777.9 | ||||||||||||||
| Revenue | $ | 17,271.9 | $ | 15,689.1 | $ | 14,692.2 | |||||||||||
The Americas is comprised of North America, which includes the United States, Canada and Puerto Rico, and Latin America, which includes South America and Mexico. EMEA is comprised of Europe, the Middle East and Africa. Asia-Pacific includes Australia, Greater China, India, Japan, Korea, New Zealand, Singapore and other Asian countries. Revenue in the United States for 2025, 2024 and 2023 was $9,102.5 million, $8,186.5 million and $7,471.6 million, respectively.
Contract balances
Contract balances include work in process and customer advances that primarily consist of advance billings to customers in accordance with the terms of the client contracts, primarily for the reimbursement of third-party costs.
| December 31, | |||||||||||
| 2025 | 2024 | ||||||||||
| Work in process: | |||||||||||
| Media and production costs | $ | 2,200.1 | $ | 864.0 | |||||||
| Unbilled fees and costs and contract assets | 1,208.8 | 758.2 | |||||||||
| Work in process | $ | 3,408.9 | $ | 1,622.2 | |||||||
| Customer advances | $ | 1,727.6 | $ | 1,336.1 | |||||||
There were no impairment charges to work in process recorded in 2025 or 2024.
The majority of our contracts are for periods of one year or less, with the exception of our data management contracts. For those contracts with a term of more than one year, we had approximately $497.9 million of unsatisfied performance obligations as of December 31, 2025, which will be recognized as services are performed over the remaining contractual terms through 2030.Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2025 | Feb 20, 2026 | Showing above |
| 2024 | Feb 5, 2025 | |
| 2023 | Feb 7, 2024 | |
| 2022 | Feb 8, 2023 | |
| 2021 | Feb 9, 2022 | |
| 2020 | Feb 18, 2021 | |
| 2019 | Feb 11, 2020 | |
| 2018 | Feb 12, 2019 | |
| 2015 | Feb 9, 2016 | |
About Revenue Disclosures
Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.
Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.