NOTE 4 – SEGMENT INFORMATION

 

The Company manages its operations under two segments for the purpose of assessing performance and making operating decisions – Business to Business (“B2B”) and Business to Consumer (“B2C)”. The Company’s Chief Operating Decision Maker (“CODM”) is its executive management committee. The CODM allocates resources and evaluates the performance of the Company using information about combined net income from operations. All significant operating decisions are based upon an analysis of the Company as two operating segments, which are the same as its reporting segments.

 

We operate in two business segments: B2B and B2C. We organize our business segments based on the nature of products and services offered, and the economic characteristics of each segment. Following is a brief description of the activities of our business segments.

 

B2B

 

Our B2B segment includes the results of operations of Eastern Standard, RevenueZen, DDS Rank, SEO Butler, Contentellect, Pace Generative and DealPipe. These entities share similar characteristics such as customers being businesses and being primarily service-related businesses.

 

B2C

 

Our B2C segment includes the results of operations of Proofread Anywhere, Mighty Deals, and Vital Reaction. These entities share characteristics such as the end customers being individual consumers, and sales being more focused on product sales, including digital sales.

 

Selected Financial Data by Business Segment

 

Net sales and operating profit of the Company’s business segments exclude intersegment sales, cost of sales and profit as these activities are eliminated in consolidation and thus are not included in management’s evaluation of performance of each segment. Our executive management committee serves as our Chief Operating Decision Maker (CODM) and is responsible for reviewing segment performance and making decisions regarding resource allocation. Our CODM evaluates each segment’s performance based on metrics such as net sales, operating profit, and other key financial indicators, guiding strategic decisions to align with company-wide goals. Business segment operating profit includes the Company’s share of earnings or losses from equity method investees as the operating activities of the equity method investees are closely aligned with the operations of its business segments.

 

Summary Operating Results

 

Sales, cost of sales and operating profit for each of our business segments were as follows (in millions):

 

 

 

For the Year Ended December 31, 2025

 

 

 

B2B

 

 

B2C

 

 

CORPORATE

 

 

Total

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenue, services

 

$7,056,963

 

 

$329,121

 

 

$-

 

 

$7,386,084

 

Revenue, product sales

 

 

-

 

 

 

3,344,134

 

 

 

-

 

 

 

3,344,134

 

Total Revenue

 

 

7,056,963

 

 

 

3,673,255

 

 

 

-

 

 

 

10,730,218

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cost of revenue, services

 

 

3,827,147

 

 

 

83,305

 

 

 

-

 

 

 

3,910,452

 

Cost of revenue, product sales

 

 

-

 

 

 

389,568

 

 

 

-

 

 

 

389,568

 

Total cost of revenue

 

 

3,827,147

 

 

 

472,873

 

 

 

-

 

 

 

4,300,020

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Gross profit

 

 

3,229,816

 

 

 

3,200,382

 

 

 

-

 

 

 

6,430,198

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Operating expenses

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Selling, general and administrative

 

 

3,267,336

 

 

 

2,404,927

 

 

 

1,794,906

 

 

 

7,467,169

 

Professional fees

 

 

74,312

 

 

 

39,879

 

 

 

1,098,614

 

 

 

1,212,805

 

Acquisition costs

 

 

-

 

 

 

-

 

 

 

68,625

 

 

 

68,625

 

Impairment of goodwill and intangible assets

 

 

222,641

 

 

 

217,323

 

 

 

-

 

 

 

439,964

 

Total operating expenses

 

 

3,564,289

 

 

 

2,662,129

 

 

 

2,962,145

 

 

 

9,188,563

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Income (Loss) from operations

 

$(334,473 )

 

$538,253

 

 

$(2,962,145 )

 

$(2,758,365 )

 

 

 

For the Year Ended December 31, 2024

 

 

 

B2B

 

 

B2C

 

 

CORPORATE

 

 

Total

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Revenue, services

 

$4,368,661

 

 

$291,408

 

 

$-

 

 

$4,660,069

 

Revenue, product sales

 

 

-

 

 

 

3,202,008

 

 

 

-

 

 

 

3,202,008

 

Total Revenue

 

 

4,368,661

 

 

 

3,493,416

 

 

 

-

 

 

 

7,862,077

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Cost of revenue, services

 

 

2,561,523

 

 

 

47,538

 

 

 

-

 

 

 

2,609,061

 

Cost of revenue, product sales

 

 

-

 

 

 

708,139

 

 

 

-

 

 

 

708,139

 

Total cost of revenue

 

 

2,561,523

 

 

 

755,677

 

 

 

-

 

 

 

3,317,200

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Gross profit

 

 

1,807,138

 

 

 

2,737,739

 

 

 

-

 

 

 

4,544,877

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Operating expenses

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Selling, general and administrative

 

 

1,737,837

 

 

 

2,091,482

 

 

 

1,888,924

 

 

 

5,718,243

 

Professional fees

 

 

64,439

 

 

 

43,157

 

 

 

841,155

 

 

 

948,751

 

Acquisition costs

 

 

-

 

 

 

-

 

 

 

264,731

 

 

 

264,731

 

Impairment of goodwill and intangible assets

 

 

-

 

 

 

121,000

 

 

 

-

 

 

 

121,000

 

Total operating expenses

 

 

1,802,276

 

 

 

2,255,639

 

 

 

2,994,810

 

 

 

7,052,725

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Income (Loss) from operations

 

$4,862

 

 

$482,100

 

 

$(2,994,810 )

 

$(2,507,848 )

 

Included within Selling, general and administrative is intangible asset amortization expense of $1,199,449 for the B2B segment and $0 for the B2C segment for the year ended December 31, 2025. Intangible asset amortization expense of $789,556 for the B2B segment and $117,181 for the B2C segment was included for the year ended December 31, 2024.

 

Unallocated Items

 

Business segment operating profit excludes the other items not considered part of management’s evaluation of segment operating performance such as a portion of management and administration costs, legal fees and settlements, stock-based compensation expense, significant asset impairments, gains or losses from divestitures, intangible asset amortization expense, and other miscellaneous corporate activities. Excluded items are included in the reconciling item “Corporate” between operating profit from our business segments and our consolidated operating profit. See “Note 2 – Summary of Significant Accounting Policies” (under the caption “Use of Estimates”) for a discussion related to certain factors that may impact the comparability of net sales and operating profit of our business segments.

 

Assets

 

Total assets for each of our business segments were as follows:

 

 

 

As of

December 31,

2025

 

 

As of

December 31,

2024

 

B2B

 

$5,399,530

 

 

$6,495,983

 

B2C

 

 

1,873,485

 

 

 

2,097,863

 

Total business segment assets

 

 

7,273,015

 

 

 

8,593,846

 

Corporate assets

 

 

4,087,843

 

 

 

998,851

 

Total Assets

 

$11,360,858

 

 

$9,592,697

 

 

Corporate assets primarily include cash and cash equivalents, and investments in unconsolidated joint ventures. During the years ended December 31, 2025 and 2024, the Company incurred no capital expenditures related to its segments.

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.