REVENUES
The following table presents the Company’s net sales disaggregated by geography:
Fiscal Years Ended
 February 1,
2025
February 3,
2024
January 28,
2023
(in thousands)
South$502,042 $586,370 $633,430 
Northeast254,521 304,554 339,072 
West166,234 208,249 231,135 
Midwest147,308 185,126 196,075 
International and other (1)
316,164 318,209 308,770 
Total net sales$1,386,269 $1,602,508 $1,708,482 
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(1)Includes retail and e-commerce sales in Canada and Puerto Rico, wholesale and franchisee sales, and certain amounts earned under the Company’s private label credit card program.

About Revenue Disclosures

Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.

Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.