PSQ Holdings, Inc. Segments Disclosure
| For the years ended December 31, | |||||||||||
| 2025 | 2024 | ||||||||||
| Revenues, net: | |||||||||||
| Financial Technology | |||||||||||
| Direct revenue | $ | 2,305,247 | $ | 3,269,740 | |||||||
| Interest income on loans | 2,556,857 | 2,569,061 | |||||||||
| Loan and lease contracts sold, net | 4,483,499 | 4,002,463 | |||||||||
| Lease merchandise revenue | 3,296,775 | — | |||||||||
Payment processing revenues (1) | 5,577,091 | 219,781 | |||||||||
| Total revenues, net | $ | 18,219,469 | $ | 10,061,045 | |||||||
| For the years ended December 31, | |||||||||||
| 2025 | 2024 | ||||||||||
| Revenues, net | $ | 18,219,469 | $ | 10,061,045 | |||||||
Cost of revenues attributable to segments(1) | (5,602,641) | (438,144) | |||||||||
| Segment non-GAAP Gross Profit | 12,616,828 | 9,622,901 | |||||||||
| Operating expenses attributable to segments | (21,748,422) | (10,738,319) | |||||||||
| Segment non-GAAP operating loss | (9,131,594) | (1,115,418) | |||||||||
| Reconciliation of total segment non-GAAP operating loss to operating loss: | |||||||||||
| Corporate costs not allocated to segments | (6,166,822) | (16,106,785) | |||||||||
| Transaction costs incurred in connection with acquisitions | — | (2,295,502) | |||||||||
Share-based compensation expense(1) | (10,774,457) | (19,835,744) | |||||||||
| Depreciation and amortization | (5,887,897) | (2,347,107) | |||||||||
| Operating loss | (31,960,770) | (41,700,556) | |||||||||
| Other income, net | 7,064,248 | (1,899,647) | |||||||||
| Loss before income taxes | $ | (24,896,522) | $ | (43,600,203) | |||||||
Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2025 | Mar 17, 2026 | Showing above |
| 2024 | Mar 13, 2025 | |
| 2023 | Mar 14, 2024 | |
About Segments Disclosures
Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.
Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.