Revenue
Disaggregation of Revenue
The Company’s revenue disaggregated by segment, excluding sales-based taxes, is included in Note 17, Segment Information.
The Company’s revenue disaggregated by geographic region was as follows:
| | | | | | | | | | | | | | | | | |
| Fiscal Year Ended June 30, |
| 2025 | | 2024 | | 2023 |
| (in millions) |
North America | $ | 2,274.3 | | | $ | 2,487.0 | | | $ | 2,591.1 | |
| International | 216.5 | | | 213.5 | | | 209.1 | |
| Total revenue | $ | 2,490.8 | | | $ | 2,700.5 | | | $ | 2,800.2 | |
The Company’s revenue attributable to the United States, included within North America above, was $2,185.7 million, $2,389.2 million, and $2,496.3 million, representing 88%, 88%, and 89% of Total revenue for the fiscal years ended June 30, 2025, 2024, and 2023, respectively.
Deferred Revenue and Customer Deposits
Deferred revenue is recorded for nonrefundable cash payments received for the Company’s performance obligation to transfer, or stand ready to transfer, goods or services in the future. Customer deposits represent payments received in advance before the Company transfers a good or service to the customer and are refundable.
As of June 30, 2025 and June 30, 2024, deferred revenue of $91.7 million and $95.9 million, respectively, and customer deposits of $59.0 million and $67.7 million, respectively, were included in Deferred revenue and customer deposits on the Company’s Consolidated Balance Sheets.
During the fiscal years ended June 30, 2025 and 2024, the Company recognized revenue of $91.8 million and $97.2 million, respectively, that was included in the deferred revenue balance as of June 30, 2024 and 2023, respectively.
Product Warranty
The Company offers a standard product warranty that its Connected Fitness Products will operate under normal, non-commercial use covering the touchscreen and most original Bike, Bike+, Tread, Tread+, Row, and Guide components. The Company has the obligation, at its option, to either repair or replace the defective product. At the time revenue is recognized, an estimate of future warranty costs is recorded as a component of cost of revenue. Factors that affect the warranty obligation include historical as well as current product failure rates, service delivery costs incurred in correcting product failures, and warranty policies and business practices. The Company’s products are manufactured by contract manufacturers and, in certain cases, the Company may have recourse to such contract manufacturers.
Activity related to the Company’s accrual for its estimated future product warranty obligation was as follows:
| | | | | | | | | | | |
| Fiscal Year Ended June 30, |
| 2025 | | 2024 |
| (in millions) |
| Balance at beginning of period | $ | 20.3 | | | $ | 26.4 | |
| Provision for warranty accrual | 35.5 | | | 28.0 | |
| Warranty claims | (31.3) | | | (34.1) | |
| Balance at end of period | $ | 24.5 | | | $ | 20.3 | |
The Company also offers the option for customers in some markets to purchase an extended warranty and service contract that extends or enhances the technical support, parts, and labor coverage offered as part of the base warranty included with the Connected Fitness Products for additional periods beyond the standard product warranty period.
Extended warranty revenue is recognized ratably over the extended warranty coverage period and is included in Connected Fitness Products Revenue in the Consolidated Statements of Operations and Comprehensive Loss. The Company’s revenue attributable to extended warranty was $21.3 million, $36.0 million and $40.3 million, representing 1% of total revenue during each of the fiscal years ended June 30, 2025, 2024, and 2023.