Rumble Inc. Revenue Disclosure
| 3. | Revenue from Contracts with Customers |
The following table presents revenues disaggregated by type:
| Year Ended December 31, | ||||||||
| 2025 | 2024 | |||||||
| Audience Monetization | $ | 86,519,799 | $ | 83,458,309 | ||||
| Other Initiatives | 14,102,521 | 12,029,881 | ||||||
| Total revenues | $ | 100,622,320 | $ | 95,488,190 | ||||
The Company recognizes revenue either at a point in time or over time, depending upon the characteristics of the contract.
| Year Ended December 31, | ||||||||
| 2025 | 2024 | |||||||
| Point in time | $ | 38,843,567 | $ | 36,318,995 | ||||
| Over time | 61,778,753 | 59,169,195 | ||||||
| Total revenues | $ | 100,622,320 | $ | 95,488,190 | ||||
Deferred Revenue
Deferred revenue recorded at December 31, 2025 is expected to be fully recognized by December 31, 2026. The deferred revenue balance as of December 31, 2025 was $16,105,587. The deferred revenue balance as of December 31, 2024 was $12,812,984, of which $11,009,985 was recognized as revenues for the year ended December 31, 2025. The deferred revenue balance as of January 1, 2024 was $7,003,891, of which $6,716,383 was recognized as revenues for the year ended December 31, 2024.
Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2025 | Mar 5, 2026 | Showing above |
| 2024 | Mar 25, 2025 | |
| 2023 | Mar 27, 2024 | |
| 2022 | Mar 30, 2023 | |
About Revenue Disclosures
Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.
Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.