Note 11 – Segment Reporting

 

We have two reportable operating segments: (1) the manufacture and distribution of non-alcoholic and alcoholic beverages, and (2) the retail sale of beverages and groceries online. These operating segments are managed separately and each segment’s major customers have different characteristics. Segment Reporting is evaluated by our chief operating decision maker, which continues to be our chief executive officer.

 

 

               
Revenue   For the Year Ended, December 31,
2025
  For the Year Ended, December 31,
2024
Splash Beverage     14,054       155,123  
E-Commerce     59,012       646,150  
                 
Total Revenues,   $ 73,066     $ 801,273  

  

Segment operating loss:  2025  2024
Splash Beverage   (13,183,573)   (8,555,258)
E-Commerce   (1,002,647)   (345,182)
           
Total segment operating loss  $(14,186,220)  $(9,900,440)

 

Reconciliation of segment loss to corporate loss:   2025  2024
Other income/expense  $234,996   $(871)
Amortization of debt discount   (1,844,694)   (3,677,143)
Interest income & expense   (2,523,260)   (3,700,620)
Loss on Extinguishment of debt   (5,560,482)    
Loss on inventory write off   (449,205)    
Change in FV of Derivative   (20,406)     
Legal reserve       (330,000)
           
Loss before income tax  $(24,349,271)  $(17,609,074)

  

Total Assets  December 31, 2025  December 31, 2024
Splash Beverage Group  $938,652   $1,554,935 
Assets of discontinued operations       1,055,272 
E-Commerce   27,042    148,978 
Total Assets  $965,694   $2,759,185 

 

Historical Timeline

Fiscal YearFiled
2025Apr 15, 2026Showing above
2024Jul 11, 2025
2023Mar 29, 2024
2022Mar 31, 2023

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.