Revenue RecognitionThe Company has one reportable segment in accordance with ASC 280, Segment Reporting; as such, the disaggregation of revenue below reconciles directly to its unique reportable segment. The following table presents the Company's revenue disaggregated by solution group.
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| (In thousands) | Years Ended December 31, |
| By solution group: | 2025 | | 2024 | | 2023 |
| Content & Ad Measurement | | | | | |
| Syndicated Audience | $ | 253,932 | | | $ | 260,654 | | | $ | 276,101 | |
| Cross-Platform | 50,338 | | | 40,470 | | | 33,803 | |
| Total Content & Ad Measurement | 304,270 | | | 301,124 | | | 309,904 | |
| Research & Insight Solutions | 53,199 | | | 54,923 | | | 61,439 | |
| Total | $ | 357,469 | | | $ | 356,047 | | | $ | 371,343 | |
The following table presents the Company's revenue disaggregated by geographical market and timing of transfer of products and services. The Company generally attributes revenue to geographical markets based on the location of the customer.
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| Years Ended December 31, |
| (In thousands) | 2025 | | 2024 | | 2023 |
By geographical market: | | | | | |
| United States | $ | 315,391 | | | $ | 318,364 | | | $ | 335,785 | |
| Europe | 25,565 | | | 21,264 | | | 18,738 | |
| Latin America | 7,330 | | | 6,896 | | | 6,986 | |
| Canada | 5,001 | | | 5,577 | | | 5,666 | |
| Other | 4,182 | | | 3,946 | | | 4,168 | |
| Total | $ | 357,469 | | | $ | 356,047 | | | $ | 371,343 | |
By timing of revenue recognition: | | | | | |
| Products and services transferred over time | $ | 300,974 | | | $ | 308,613 | | | $ | 315,093 | |
| Products and services transferred at a point in time | 56,495 | | | 47,434 | | | 56,250 | |
| Total | $ | 357,469 | | | $ | 356,047 | | | $ | 371,343 | |
Contract Balances
The following table provides information about receivables, contract assets, contract liabilities and customer advances from contracts with customers:
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| | As of December 31, |
| (In thousands) | | 2025 | | 2024 |
| Accounts receivable, net | | $ | 57,260 | | | $ | 64,266 | |
| Current and non-current contract assets | | 3,259 | | | 3,788 | |
| Current contract liabilities | | 36,575 | | | 45,464 | |
| Current customer advances | | 7,605 | | | 9,566 | |
| Non-current contract liabilities | | 314 | | | 688 | |
Significant changes in the current contract liabilities balances are as follows:
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| | Years Ended December 31, |
| (In thousands) | | 2025 | | 2024 |
| Revenue recognized that was included in the opening contract liabilities balance | | $ | (44,052) | | | $ | (48,438) | |
| Cash received or amounts billed in advance and not recognized as revenue | | 32,794 | | | 41,488 | |
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Remaining Performance Obligations
As of December 31, 2025, approximately $180 million of revenue is expected to be recognized from remaining performance obligations that are unsatisfied (or partially unsatisfied) for non-cancelable contracts with an original expected duration of longer than one year. The Company expects to recognize revenue on approximately 60% of these remaining performance obligations in 2026, and approximately 28% in 2027, with the remainder recognized thereafter.
About Revenue Disclosures
Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.
Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.