Note 17. Segment

 

The Company operates as one operating segment. The Company’s chief operating decision maker (“CODM”) is its chief executive officer, who reviews financial information presented on a consolidated basis. The CODM uses consolidated operating margin and net income to assess financial performance and allocate resources. These financial metrics are used by the CODM to make key operating decisions, such as the determination of the rate at which the Company seeks to grow global operating margin and the allocation of budget between cost of revenues, sales and marketing, technology and development, and general and administrative expenses.

 

The following table presents selected financial information with respect to the Company’s single operating segment for the years ended December 31, 2024 and 2023:

 

 Schedule of Operating Segment

   2024   2023   Change   % 
   Years Ended         
   December 31,         
   2024   2023   Change   % 
Revenue  $4,672,646   $5,962,785   $(1,290,139)   (22)%
Cost of revenue   6,141,657    4,321,482    1,820,175    42%
Gross Profit (Loss)   (1,469,011)   1,641,303    (3,110,314)   (190)%
Gross Profit Percentage   (31)%   28%          
                     
Selling, general & administrative expense   14,249,870    14,166,617    83,253    1%
Other expense   (1,805,175)   (1,803,034)   (2,141)   0%
Net loss  $(17,524,056)  $(14,328,348)  $(3,195,708)   22%

 

   2024   2023   Change   % 
   Years Ended         
   December 31,         
   2024   2023   Change   % 
Selling, general & administrative expenses                    
Payroll expenses  $6,978,930   $7,226,481   $(247,551)   (3)%
Sales and marketing expenses   193,942    596,368    (402,426)   (67)%
Lease expense   386,520    353,329    33,191    9%
Professional fees   1,105,930    1,940,600    (834,670)   (43)%
General and administrative expense   5,584,548    4,049,839    1,534,709    38%
Total  $14,249,870   $14,166,617   $83,253    1%

 

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About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.