DNA X, Inc. Segments Disclosure
NOTE 12 —Entity Level Information
Segment Information—The Company operates in one reporting segment.
The Company’s Chief Executive Officer is the Company’s chief operating decision maker (“CODM”). The Company’s CODM primarily uses consolidated net income (loss) to allocate resources and assess Company performance, primarily through periodic budgeting and Company performance reviews. The CODM utilizes discrete financial information at the consolidated level, including profit and loss statements, cash flow and revenue forecasts, inventory reports, and vendor payment plans.
The following table details the revenues, significant expenses and other segment items regularly provided to and reviewed by the CODM for the years ended December, 31:
| 2024 | 2023 | |||||||
| Revenues | $ | 58,298 | $ | 93,632 | ||||
| Less: | ||||||||
| Cost of sales | 38,364 | 69,121 | ||||||
| Amortization of contract fulfillment assets | 3,486 | 2,159 | ||||||
| Other cost of sales | 6,528 | 3,028 | ||||||
| Research and development | 14,235 | 1,772 | ||||||
| Sales and marketing | 12,962 | 8,768 | ||||||
| General and administrative, excluding legal fees | 10,916 | 7,271 | ||||||
| Legal fees | 1,468 | 1,000 | ||||||
| Impairment of contract fulfillment assets | 3,464 | |||||||
| Restructuring charges | 514 | |||||||
| Interest expense, net | 29 | 15 | ||||||
| Other (income) expense, net | (246 | ) | 214 | |||||
| Income tax expense | 226 | 374 | ||||||
| Consolidated segment net loss | $ | (33,648 | ) | $ | (90 | ) | ||
| Reconciliation of profit or loss | ||||||||
| Adjustments and reconciling items | ||||||||
| Consolidated net loss | $ | (33,648 | ) | $ | (90 | ) | ||
The following table summarizes total net revenues by region based on ship-to destinations:
| For the Years Ended | ||||||||
| December 31, | ||||||||
| 2024 | 2023 | |||||||
| United States | $ | 39,726 | $ | 33,180 | ||||
| Canada | 9,101 | 10,572 | ||||||
| Europe and Middle East | 642 | 4,299 | ||||||
| Asia Pacific | 8,829 | 45,581 | ||||||
| $ | 58,298 | $ | 93,632 | |||||
Long-lived assets, substantially comprised of contract fulfillment assets, located in the United States and Asia Pacific region were $7,384 and $187 as of December 31, 2024, respectively, and $9,365 and $48 as of December 31, 2023, respectively.
Inventory located in the United States and Asia Pacific region was $3,383 and $7,238 as of December 31, 2024, respectively, and $4,167 and $2,350 as of December 31, 2023, respectively.
The following table summarizes the composition of total net revenues:
| For the Years Ended | ||||||||
| December 31, | ||||||||
| 2024 | 2023 | |||||||
| Product Sales | $ | 58,290 | $ | 93,628 | ||||
| Services | 8 | 4 | ||||||
| $ | 58,298 | $ | 93,632 | |||||
Concentrations of Revenue Risk—The Company’s white label tablet customer accounted for 42% of net revenues for 2023. In the fourth quarter of 2023, tablet sales to this customer stopped as the product reached the end of its life cycle. After 2023, there is no longer a significant risk due to the concentration of revenue with this customer. One customer accounted for 41% and 29% of total net revenues for 2024 and 2023, respectively. Two additional customers accounted for 15% and 13% of total net revenues for 2024, respectively.
Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2024 | Mar 31, 2025 | Showing above |
| 2023 | Mar 27, 2024 | |
About Segments Disclosures
Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.
Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.