4. Revenue and Geographic Information
Disaggregation of Revenue
Revenue by geographical region also includes the applicable service revenue for software upgrades and cloud-based services attributable to each region, is as follows:
September 27,
2025
September 28,
2024
September 30,
2023
(In thousands)
Americas$922,941 $1,004,770 $1,048,245 
Europe, Middle East and Africa ("EMEA")441,177 430,428 518,179 
Asia Pacific ("APAC")79,158 82,858 88,831 
Total revenue$1,443,276 $1,518,056 $1,655,255 
Revenue is attributed to individual countries also includes the applicable service revenue for software upgrades and cloud-based services attributable to each country. Revenue by significant countries is as follows:
September 27,
2025
September 28,
2024
September 30,
2023
(In thousands)
United States$855,740 $930,286 $971,151 
Other countries587,536 587,770 684,104 
Total revenue$1,443,276 $1,518,056 $1,655,255 
Revenue by product category also includes the applicable service revenue for software upgrades and cloud-based services attributable to each product category. Revenue by major product category is as follows:
September 27,
2025
September 28,
2024
September 30,
2023
(In thousands)
Sonos speakers$1,121,808 $1,169,604 $1,293,440 
Sonos system products249,237 267,744 285,064 
Partner products and other revenue72,231 80,708 76,751 
Total revenue$1,443,276 $1,518,056 $1,655,255 

About Revenue Disclosures

Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.

Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.