SEGMENTS AND GEOGRAPHIC INFORMATION
The following table represents total revenue by geographic area based on the Advertisers’ billing address:
Year ended
December 31,
202520242023
Israel$101,774 $108,213 $144,048 
United States910,404 837,918 564,603 
United Kingdom77,826 72,546 78,080 
Germany159,931 144,546 132,041 
Rest of the World662,105 602,998 520,913 
Total$1,912,040 $1,766,220 $1,439,685 
The following table represents the Company’s long-lived assets (1), net by geographic area:    
Year ended
December 31,
20252024
Israel$75,318 $67,867 
United States63,783 39,390 
United Kingdom
10,877 5,024 
Rest of the world24,524 16,103 
Total$174,502 $128,385 
(1)Long-lived assets are comprised of property and equipment, net and operating lease right-of-use assets

Historical Timeline

Fiscal YearFiled
2025Feb 25, 2026Showing above
2024Feb 26, 2025

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.