TechTarget, Inc. Revenue Disclosure
3. Revenues
Disaggregation of revenue
Revenues by category:
|
|
For the Years Ended December 31, |
|
|||||||||
|
|
2025 |
|
|
2024 |
|
|
2023 |
|
|||
Marketing, advertising services, and sponsorship |
|
$ |
355,817 |
|
|
$ |
173,912 |
|
|
$ |
153,499 |
|
Intelligence subscription services |
|
|
76,993 |
|
|
|
75,083 |
|
|
|
66,689 |
|
Advisory services |
|
|
52,392 |
|
|
|
34,644 |
|
|
|
30,710 |
|
Exhibitor and attendee |
|
|
1,589 |
|
|
|
1,258 |
|
|
|
1,203 |
|
Total revenues |
|
$ |
486,791 |
|
|
$ |
284,897 |
|
|
$ |
252,101 |
|
Contract liabilities
Timing may differ between the satisfaction of performance obligations and the invoicing and collection of amounts related to Informa TechTarget’s contracts with customers. Contract liabilities are recorded for amounts that are collected in advance of the satisfaction of performance obligations. Such amounts are recognized as revenue over the contractual period, generally one year or less. For the years ended December 31, 2025, 2024 and 2023, Informa TechTarget recognized revenue of $42.9 million, $27.2 million and $28.2 million, respectively, that was included in the corresponding contract liability balance at the beginning of the years presented.
Revenue by geographic area
The following table depicts the disaggregation of revenues according to the geographical regions in which customers are located.
|
|
For the Years Ended December 31, |
|
|||||||||
|
|
2025 |
|
|
2024 |
|
|
2023 |
|
|||
North America(1) |
|
$ |
360,333 |
|
|
$ |
200,849 |
|
|
$ |
174,207 |
|
United Kingdom |
|
|
45,735 |
|
|
|
16,606 |
|
|
|
15,394 |
|
Rest of World |
|
|
80,723 |
|
|
|
67,442 |
|
|
|
62,500 |
|
Total revenues |
|
$ |
486,791 |
|
|
$ |
284,897 |
|
|
$ |
252,101 |
|
Long-lived assets by geographic area
Long-lived assets, excluding intangible assets and goodwill, by geographic area are detailed below:
|
|
As of December 31, |
|
|||||
|
|
2025 |
|
|
2024 |
|
||
United States |
|
$ |
1,943 |
|
|
$ |
14,304 |
|
United Kingdom |
|
|
722 |
|
|
|
2,184 |
|
Japan |
|
|
962 |
|
|
|
1,454 |
|
China |
|
|
977 |
|
|
|
1,301 |
|
Rest of World |
|
|
873 |
|
|
|
1,285 |
|
Total |
|
$ |
5,477 |
|
|
$ |
20,528 |
|
No individual country outside of the United States, the United Kingdom, Japan, and China accounted for 10% or more of Informa TechTarget’s long-lived assets as of December 31, 2025. No individual country outside of the United States and the United Kingdom accounted for 10% or more of Informa TechTarget’s long-lived assets as of December 31, 2024.
Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2025 | Mar 11, 2026 | Showing above |
| 2024 | May 28, 2025 | |
About Revenue Disclosures
Revenue disclosures under ASC 606 explain how a company identifies performance obligations, allocates transaction prices, and determines when revenue is recognized. This section is essential for understanding whether reported revenue reflects genuine economic activity or aggressive accounting choices. Analysts examine the mix of point-in-time versus over-time recognition, which directly affects revenue timing and comparability.
Key signals: rising contract liabilities (deferred revenue) suggest strong future revenue visibility, while declining contract assets may indicate slowing project milestones. Watch for variable consideration estimates — rebates, returns, and performance bonuses that require management judgment. Significant changes in disaggregated revenue by geography or product line can reveal shifting business mix before it appears in headline numbers. Compare revenue growth against contract liability growth to assess sustainability, and scrutinize any changes in the timing of recognition that coincide with earnings pressure.