WHIRLPOOL CORP /DE/WHR
WHIRLPOOL CORP /DE/ Goodwill & Intangibles Disclosure
GOODWILL AND OTHER INTANGIBLES
Goodwill
As of January 1, 2024, we reorganized our operating segments. As a result, goodwill balances were reallocated based on the relative fair value of our new segments. The following table summarizes the goodwill attributable to our reporting units for the periods presented:
| Millions of dollars | MDA North America | MDA Latin America | MDA Asia | SDA Global | Total Whirlpool | ||||||||||||||||||||||||
Beginning balance January 1, 2024 | $ | 2,419 | $ | 31 | $ | 248 | $ | 632 | $ | 3,330 | |||||||||||||||||||
| Currency translation adjustment | (4) | (1) | (3) | — | (8) | ||||||||||||||||||||||||
Ending balance December 31, 2024 | $ | 2,415 | $ | 30 | $ | 245 | $ | 632 | $ | 3,322 | |||||||||||||||||||
| Currency translation adjustment | $ | 3 | $ | (1) | $ | (4) | $ | — | $ | (2) | |||||||||||||||||||
| Divestitures | $ | — | $ | — | $ | (217) | $ | — | $ | (217) | |||||||||||||||||||
Ending balance December 31, 2025 | $ | 2,418 | $ | 29 | $ | 24 | $ | 632 | $ | 3,103 | |||||||||||||||||||
Annual impairment assessment
We completed our annual impairment assessment for goodwill as of October 1, 2025 and October 1, 2024, respectively. The Company elected to bypass the qualitative assessment and perform a quantitative assessment to evaluate goodwill for all our reporting units. Based on the quantitative assessment we determined there was no impairment of goodwill in either period. For additional information, see Note 10 to the Consolidated Financial Statements.
Other Intangible Assets
The following table summarizes other intangible assets for the period presented:
| December 31, 2025 | December 31, 2024 | ||||||||||||||||||||||||||||||||||
| Millions of dollars | Gross Carrying Amount | Accumulated Amortization | Net | Gross Carrying Amount | Accumulated Amortization | Net | |||||||||||||||||||||||||||||
| Other intangible assets, finite lives: | |||||||||||||||||||||||||||||||||||
Customer relationships (1) | $ | 633 | $ | (366) | $ | 268 | $ | 665 | $ | (349) | $ | 316 | |||||||||||||||||||||||
Patents and other (2) | 98 | (98) | — | 100 | (97) | 3 | |||||||||||||||||||||||||||||
| Total other intangible assets, finite lives | $ | 731 | $ | (464) | $ | 268 | $ | 765 | $ | (447) | $ | 318 | |||||||||||||||||||||||
Trademarks, indefinite lives (3) | 2,295 | — | 2,295 | 2,399 | — | 2,399 | |||||||||||||||||||||||||||||
| Total other intangible assets | $ | 3,026 | $ | (464) | $ | 2,563 | $ | 3,164 | $ | (447) | $ | 2,717 | |||||||||||||||||||||||
(1)Customer relationships have an estimated useful life of 5 to 18 years.
(2)Patents and other intangibles have an estimated useful life of 3 to 43 years.
(3)Includes InSinkErator, Maytag, and JennAir trademarks with carrying values of $1.3 billion, $640 million, and $198 million respectively, at December 31, 2025, and $1.3 billion, $640 million, and $304 million, respectively, at December 31, 2024.
Annual impairment assessment
We completed our annual impairment assessment for other intangible assets as of October 1, 2025. The Company elected to bypass the qualitative assessment and perform a quantitative assessment to evaluate certain indefinite-life intangible assets within our MDA North America operating segment. The results of the quantitative assessment determined that the carrying value of our JennAir trademark exceeded its fair value by $106 million. Accordingly, an impairment charge of $106 million was recorded during the fourth quarter of 2025 and was recorded within . The brand has been unfavorably impacted by the downturn in discretionary demand in the ultra-premium segment. There were no impairments identified for any other intangible assets. For additional information, see Note 10 to the Consolidated Financial Statements.
We completed our annual impairment assessment for other intangible assets as of October 1, 2024. The Company elected to bypass the qualitative assessment and perform a quantitative assessment to evaluate certain indefinite-life intangible assets within our MDA North America operating segment. The results of the quantitative assessment determined that the carrying value of our Maytag trademark exceeded its fair value by $381 million. Accordingly, an impairment charge of $381 million was recorded during the fourth quarter of 2024 and was recorded within Impairment of Goodwill and Other Intangibles. The brand has been unfavorably impacted as Whirlpool has since refocused its brand strategy to the laundry category. There were no impairments identified for any other intangible assets.
See Note 10 to the Consolidated Financial Statements for additional information.
Amortization Expense
Amortization expense was $26 million, $31 million and $40 million for the years ended December 31, 2025, 2024 and 2023, respectively.
The following table summarizes our future estimated amortization expense by year:
| Millions of dollars | |||||
| 2026 | $ | 22 | |||
| 2027 | 22 | ||||
| 2028 | 22 | ||||
| 2029 | 22 | ||||
| 2030 | 21 | ||||
Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2025 | Feb 11, 2026 | Showing above |
| 2024 | Feb 13, 2025 | |
| 2023 | Feb 14, 2024 | |
| 2022 | Feb 10, 2023 | |
| 2021 | Feb 10, 2022 | |
| 2020 | Feb 11, 2021 | |
| 2019 | Feb 11, 2020 | |
| 2018 | Feb 12, 2019 | |
| 2017 | Feb 13, 2018 | |
| 2016 | Feb 13, 2017 | |
| 2015 | Feb 16, 2016 | |
About Goodwill & Intangibles Disclosures
Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.
Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.