Zeta Global Holdings Corp. Goodwill & Intangibles Disclosure
Note 6—Goodwill
The following is a summary of the carrying amount of goodwill:
Balance as of January 1, 2023 |
|
$ |
133,069 |
|
Acquisition of WhatCounts |
|
|
7,824 |
|
Foreign currency translation |
|
|
12 |
|
Balance as of December 31, 2023 |
|
$ |
140,905 |
|
Acquisition of LiveIntent |
|
|
185,091 |
|
Foreign currency translation |
|
|
(4 |
) |
Balance as of December 31, 2024 |
|
$ |
325,992 |
|
Based on the annual quantitative assessment performed by the Company the fair value of each reporting unit exceeded the respective carrying value by more than 100%, as such there was no impairment loss.
Historical Timeline
| Fiscal Year | Filed | |
|---|---|---|
| 2024 | Feb 26, 2025 | Showing above |
| 2023 | Feb 28, 2024 | |
| 2022 | Feb 24, 2023 | |
| 2021 | Feb 25, 2022 | |
About Goodwill & Intangibles Disclosures
Goodwill and intangible asset disclosures reveal the premium paid in acquisitions and how management assesses whether that premium retains its value. Since goodwill is no longer amortized under US GAAP, the annual impairment test is the only mechanism that adjusts carrying values downward — making the assumptions behind that test critically important for investors.
Key signals: a history of goodwill impairments suggests management consistently overpays for acquisitions. Watch the gap between reporting unit fair value and carrying amount — when fair value exceeds carrying amount by less than 10-20%, a small decline in business performance could trigger a write-down. For finite-lived intangibles, examine useful life assumptions across customer relationships, technology, and trade names; aggressive estimates inflate near-term earnings. Compare total intangibles-to-total-assets ratios against peers to assess acquisition dependency. Rising goodwill as a percentage of equity can signal balance sheet fragility.