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Purple Innovation receives conditional reprieve from Nasdaq on minimum bid-price rule

Purple Innovation received a written decision from the Nasdaq Hearings Panel on July 20, 2026, granting continued listing on Nasdaq conditional on the company demonstrating compliance with the minimum bid-price rule (Listing Rule 5450(a)(1)) by evidencing a closing bid price of at least $1.00 per share for a minimum of ten consecutive trading days on or before July 31, 2026. The company had been notified on November 5, 2025, that its stock had closed below $1 per share over 30 consecutive business days. In response, the company executed a 1-for-25 reverse stock split, which became effective July 20, 2026, and the stock opened at $7.12 per share on a split-adjusted basis.

Purple Innovation, Inc. · CIK 1643953 · 8-K filed
Accession 0001213900-26-080265
Read the filing on SEC.gov →
$1.00per share
$1per share
30 consecutive business daysshares
Key facts
  1. Nasdaq Hearings Panel decision received July 20, 2026, granting continued listing conditional on compliance by July 31, 2026
  2. Company must evidence closing bid price of at least $1.00 per share for minimum of ten consecutive trading days
  3. Reverse stock split at 1-for-25 ratio became effective prior to opening of trading on July 20, 2026
  4. Common stock opened trading on split-adjusted basis on July 20, 2026 at $7.12 per share
  5. Minimum bid-price violation originally notified November 5, 2025
  6. Panel reserves right to reconsider terms of exception based on any event, condition, or circumstance that develops
Why it matters

Purple Innovation has a narrowly defined cure period of ten business days to restore compliance with Nasdaq's minimum bid-price rule; failure to do so would trigger delisting proceedings, though the company retains a right to request review by the Nasdaq Listing and Hearing Review Council.

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Derived from 8-K filed 2026-07-22. Not investment advice. Figures are extracted from the filing; prose is AI-assisted. View the source filing on SEC.gov →