REVENUE AND SEGMENT REPORTING
 
Disaggregation of revenue is presented in the tables below by product type. Management has determined that this level of disaggregation would be beneficial to users of the financial statements.
Revenue by Product Type
December 31,
(in thousands)202520242023
Net Sales
Wholegoods$1,277,041 $1,287,596 $1,347,264 
Parts261,652 279,071 286,164 
Other *65,022 61,846 56,223 
Consolidated$1,603,715 $1,628,513 $1,689,651 
    *Other includes rental sales, extended warranty sales and service sales as it is considered immaterial.
 
The Company’s sales are principally within the United States, United Kingdom, France, Canada, Brazil, Netherlands and Australia. The Company sells its products primarily through a network of independent dealers and distributors to governmental end-users, related independent contractors, as well as to the agricultural and commercial turf markets.

The Company’s Chief Operating Decision Maker (CODM) is the Chief Executive Officer. The CODM is responsible for evaluating the performance of the Company’s operating segments. This evaluation of operating segments supports the allocation of resources, both financial and human, to optimize income from operations as the measure of segment profit and loss.

Our reportable segments are our two Divisions: Vegetation Management and Industrial Equipment.
The CODM focuses heavily on operating performance and reviews mainly non-GAAP measures, such as bookings and backlog, absorption, and headcount. However, a few GAAP measures used to assess segment performance and allocation resources are:

Division Net Sales
Division Cost of Sales
Division Operating Expenses
Division Income from Operations
 
 VegetationIndustrial
December 31, 2025 (in thousands)
DivisionDivisionConsolidated
Net Sales$654,053 $949,662 $1,603,715 
Less:
Cost of Sales(509,073)(696,825)(1,205,898)
Operating Expenses(122,012)(124,192)(246,204)
Income from Operations22,968 128,645 151,613 
Interest Income5,569 
Other Income (Expense)(2,793)
Interest Expense(14,877)
Income Before Taxes139,512 
Taxes  35,711 
Net Income$103,801 

 VegetationIndustrial
December 31, 2024 (in thousands)
DivisionDivisionConsolidated
Net Sales$785,199 $843,314 $1,628,513 
Less:
Cost of Sales(589,759)(626,266)(1,216,025)
Operating Expenses(138,883)(108,797)(247,680)
Income from Operations56,557 108,251 164,808 
Interest Income2,637 
Other Income (Expense)2,731 
Interest Expense(20,548)
Income Before Taxes149,628 
Taxes  33,698 
Net Income$115,930 
 VegetationIndustrial
December 31, 2023 (in thousands)
DivisionDivisionConsolidated
Net Sales$979,040 $710,611 $1,689,651 
Less:
Cost of Sales(699,573)(536,434)(1,236,007)
Operating Expenses(157,383)(98,294)(255,677)
Income from Operations122,084 75,883 197,967 
Interest Income1,485 
Other Income (Expense)1,761 
Interest Expense(26,093)
Income Before Taxes175,120 
Taxes  38,959 
Net Income$136,161 


The following table presents the goodwill and total identifiable assets by reporting segment for the years ended December 31, 2025 and 2024:
 
December 31,
(in thousands)20252024
Goodwill
Vegetation Management$129,773 $126,729 
Industrial Equipment84,838 76,298 
Consolidated$214,611 $203,027 
Identifiable Assets
Vegetation Management$920,814 $852,007 
Industrial Equipment685,802 598,272 
Consolidated$1,606,616 $1,450,279 

Historical Timeline

Fiscal YearFiled
2025Mar 2, 2026Showing above
2024Feb 27, 2025
2023Feb 22, 2024
2022Feb 23, 2023
2021Feb 24, 2022
2020Feb 26, 2021
2019Feb 28, 2020
2018Mar 1, 2019
2017Mar 1, 2018
2016Mar 7, 2017
2015Mar 4, 2016

About Segments Disclosures

Segment disclosures break a company into its reportable operating units, revealing revenue, profit, and asset allocation that consolidated financial statements obscure. Under ASC 280, segments must match how the chief operating decision maker views the business, providing a window into internal management structure and resource allocation priorities.

Key signals: compare segment margins to identify which units drive profitability and which destroy value. Watch for changes in the number of reportable segments — segment aggregation or disaggregation often coincides with strategic shifts or attempts to obscure declining performance. Intersegment elimination patterns reveal internal pricing practices. The reconciliation between segment totals and consolidated figures exposes corporate overhead allocation and unallocated items. Geographic revenue concentration highlights regulatory and currency exposure. Compare segment-level capital expenditure against segment revenue to assess where management is investing for future growth versus harvesting existing assets.